This is a session talk at bar camp UX 2015 in Hamburg. The talk is about how mass customization of spice mixes can be made feasable from a user perspective

1. Bringing Taste to UX
A Novel Approach to Mass-Customization of Food Products
Sonja Schall (PhD)
www.spiceitt.co

2. My Personal Spice Blend
Ginger
Paprika
Cinnamon

3. Mass-Customisation of Food
Muesli
Chocolate
Tea

4. Online Configurators
Would such a configurator
work for spices?

5. Spices
A world of their own

6. Perception & Sensation
see smell taste touch

7. Exploration & Learning

8. How can we mimic these qualities on a screen?
The World of Spices

9. Demo

10. • Interactive
• Selection
• Ingredient Lists
• Text
Conventional Configurator Our Configurator
• Rich User Experience
• Outcome
• Explorable Taste Landscapes
• Visualization of Taste
• Fun
• Inspirational

11. Visualization of Taste
A short excursion to the multisensory brain

12. The Multisensory brain
Sensory
Organ
Stimulus

13. Synesthesia
Grapheme-Color Sound-Color

14. Lexical-Gustatory Synesthesia

15. Arn’t we all a little synesthesia?
What’s the color of sweet?
sweet
sour
salty
bitter

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17. Arn’t we all a little synesthesia?
What shape is bitter?
Wan et al. Crossmodal correspondences with taste

18. Visualization of Taste. Why not?
Taste is multisensual.
A way to build
more engaging interfaces?

19. Thank you