Roundtable Discussion with IT Leaders in the Automotive Industry. IT experts are discussing quality assurance and test management. Related solutions like outsourcing and offshoring and the possibilty of cost cuttings via external service providers are discussed. Best possibilty of networking and presentation of solutions!

1. 1
Roundtable Event:
Challenges in Quality
Assurance and Test
Management in the
Automotive Industry
04.10.2012

2. 2
Agenda
1. Conceptional Setting of a 5. Benefits and Exclusiveness
Roundtable
6. Support of MBO Consulting
2. Time & Location
7. Event Budget
3. Topics
8. Alternative Event
4. Program Concepts
04.10.2012

3. 3
Conceptional Setting of a
„Roundtable“
 Roundtable: Proven successful
platform for presenting expertise and
solutions directly to decision makers
of potential client companies
 Conceptional setting of a Roundtable:
3-4 parties (ca. 8-12 persons) present
their companies, solutions and current
challenges in an open discussion,
facilitated by a moderator
04.10.2012

4. 4
Roundtable Discussion as First
Contact with Industry Leaders
04.10.2012

5. 5
Why a Roundtable?
 Unique possibility, to present expertise and solutions directly to
selected industry leaders
 Decision makers use the platform to get a better impression of
companies and solutions in a neutral setting
 Up on experience, high level executives discuss demands,
requirements for a solution or project as well as their challenges
 Building of indispensible personal relationsships with leaders of
target companies
 Exclusiveness: Opportunity to present solutions without any
competition company
04.10.2012

6. 6
Time & Location
 Realistic date: November/December 2012 (planning at
least 3 month in advance)
 Location: Frankfurt
 Conference center of a 4-5 star Hotel chain (e.g.
Mercure, Hilton, etc.)
 Timetable: ½ day, breakfast until 12.30 or alternatively
dinner (depending on availability of the participants)
04.10.2012

7. 7
Agenda (Example)
7:30 Breakfast: Coffee, Networking
8:30 Introduction To The Event: Sponsoring Company
8:45-9:15 Presentation Automotive Company
Constructive and analytic quality assurance at
VW, Management of testing partners
9:15-9:45 Presentation Automotive Supplier:
Process optimisation in projects, quality assurance and test management,
perspective of an automotive supplier company
9:45-10:00 Professor (Univ.)
Scientific perspective on constructive quality assurance (optional)
10:00-10:30 Sponsoring Company
Benefits of purchasing test-and quality management solutions, opportunities
and cost savings of offshoring services
10.30-12.30 Open Discussion
Ab 12.30 Optional: Networking Lunch
04.10.2012

8. 8
Suggested Topics
 Representative Automotive Company: Quality assurance in
software development projects at VW, demands and
approaches of process optimisation, test team KlyQ,
management of external test management partners, etc.
 Representative Automotive Supplier: Process optimisation in
projects , demands in quality assurance and test
management, the supplier perspective
 Professor (Univ.): Insights in the scientific view of
constructive quality assurance
 Presentation of Sponsoring Company: Purchasing and cost
savings of testing-services, advantages of offshoring solutions
04.10.2012

9. 9
Benefits and Exclusiveness
 Events/Roundtables are a common way in the automotive
industry to discuss new projects
 First contact with leaders of client companies is initiated
sustainably
 Opportunity for a company, to present solutions and Know-How
targeted to responsible decision makers
 Exclusiveness: Chance to present solutions without competition
 Positive effect on reputation and brand building for sponsoring
company before and after the event: press releases, published
interviews, -> achieving increased visibility as market leader
04.10.2012

10. 10
Support of MBO Consulting
 End-to-end planning and organisation of the „Roundtable“ ,
including location and service
 Market research, topic generation, invitation of selected
executives as participants to the discussion
 Investigation and invitation of decision makers for selected
topics and project areas (e.g. VW)
 Supportive branding for sponsoring company, including
presentation of expertise, solutions, etc
 MBO Consulting is acting on behalf of sponsoring company
04.10.2012

11. 11
Alternative Event Concepts
 Larger „Roundtable“ with 15 < participants on actual topics in test management,
quality management, offshoring, purchasing of test services, etc.
-> Advantage: Larger target group, increased PR effects, more potential
client companies
 Roundtable with audience, ticket sales for the audience
-> Advantages: Larger target group, increased PR effects, earnings
from ticket sales
 Company event e.g. „Quality Assurance and Testing Day“ hosted by the sponsoring
company, invitation of high level corporate speakers to the event
-> Advantages: Larger target group, PR effects, increased reputation and
brand building opportunity
04.10.2012

12. 12
…Any Questions?
Thank you very much for your
attention!
Sonja.uhl@mbo-consulting.eu
sonjauhl@yahoo.de
04.10.2012