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Project feedback pdf

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Smile campaign evaluation SG
Smile campaign evaluation SG
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Project feedback pdf

  1. 1. Questions/ Responses What was the main message of the adverts? What did they try to promote? Did you learn anything from them? Community, togetherness and talking through any issues people have mentally That a significant proportion of adults believe they have a mental health issue Social Interaction is vital for good mental health. Small things can make a big difference The main message of the advert was the importance of being happy and the promotion of smiling often and maintaining good relationships with others. I learned that almost half of people have a mental health condition around stress and that smiling stimulates the brain into well being.
  2. 2. Do you think it encourages happiness/smiling Who was the advert by (company)? What company did I do this on behalf of? The TV ad: "it encourages you to consider and appreciate the little things" - would you agree? Yes The Happy foundation Agree Yes Sophie Gibson, BTEC Creative Media Agree Yes Happy memories Agree
  3. 3. Why did you give the previous answer These are the requirements. Do you think I met the brief well? Why? Why not? Yeah, it showed me visually a few different examples such the phonecall from my mam as well as the commentator mentioning a few things that can make me reflect on appreciating the little things in life Yes, the advert really showed these points off in a very good, concise manner. It looked professionally made and communticated well You realise that you can have a positive impact on others with a little kindness I think that the ad was very well constructed, there were a number of different subjects, camera angles colours and good diversity of people, with a little fun thrown in, this held my attention and the dialogue conveyed the message in a very friendly way. I think the advert does make you think about how you make others feel and the importance of a smile aswell as how you interact with others. I think the brief has been met as it makes you think about how you come across and how easy it is to help yourself and others experiences. The advert is not too long so it keeps you engaged throughout. The settings are varied and the closeness of friends comes across as being important. I think that more exploration and suggestions around how smiling can be important in the community in everyday life such as in shops , on public transport, and in other areas where contact between people is close.

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