1. Masthead & Story Ideas
- Up Beat
- Base
- Anthem
- Tunage
- Volume
2. Up Beat- I have chosen this masthead idea as it adheres to the music genre, it imitates musical instruments and
generally creates a happy uplifted mood. Although a negative of this magazine name is that the ring of the
masthead sounds immature and unsophisticated.
Base- This masthead implies that the magazine is about the music industry. It relates to a strong genre of edgy
music e.g. music that will be played at gigs. Although the masthead may be misinterpreted for the clothing
shop Base.
Anthem- This potential Masthead sounds Iconic Anthem; An anthem is a song of praise, devotion, or
patriotism. It sounds as if the magazine is uniting the readers together. A negative of this masthead is that it
has an old fashioned ring to it the term anthem means either a specific form of Anglican church music. The
term can be misunderstood as an Urban term for Anthem for example; if a venue, such as a dance club, has a
contiguous design feel, it can be said that it sticks to an anthem. The audience can be unfamiliar with the term.
Tunage- I have chosen this masthead as a potential selection because it is a a funny informal title that will
capture the audience. Although a negative is that it sounds too immature and Tunage is not actual a word
therefore it may confuse the target audience.
Volume- This masthead relates to the music industry yet it does not specifically indicate which Genre the
magazine is. A negative of this masthead is the relation it has with a hair magazine the audience may think
confuse what the magazine is actually about.
3. Chosen Masthead
I Have chosen Anthem as my finalized masthead for my Music magazine. I
have chosen Anthem amongst my other masthead’s as it is best suited and
complimentary to my audience. Anthem is an Urban definition and this
relates to the language that the consumer may be recognizable to. Anthem
Connotes togetherness and a positive approach this invites the reader into
reading the magazine. The masthead also relates to the music industry as an
anthem is a patriotic song that each country has to there own ‘National
Anthem’ this brings people to unite. It is a memorable occasion that
Celebrates the proud concept of a country. The masthead will be a distinctive
Style as Anthem sets apart from other existing music magazine; Q, Kerrang,
NME, Vibe and Top of the Pops. By producing a Poll everywhere this
influenced my decision has 71% of the vote’s were devoted to Anthem.
5. Background information
I researched Anthem to confirm that the masthead is original. I did come across a film
magazine named Anthem. The magazine is based in Los Angeles and is nationally
based. The film based magazine is not sold in the UK and is not on the shelves of big
branded Global supermarkets E.g Tesco’s. Anthem magazine is a digitized magazine
and the consumer has to subscribe to receive weekly information.
My magazine will be distributed in big branded super markets by competing with
other Global and National existing music magazines. The already existing Film
magazine Anthem is targeted at an older target audience as the website includes a lot
of solid factual text. The niche audience that would be interested in the magazine are
potentially interested in the technical side of film.
Home Contributors About
Anthem
Magazine
Website:
6. Da Font
This typography is simplistic and sophisticated the stretched
out masthead makes a statement and is eye catching. although this font does
not adhere to the music genre as it is does not imitate any sense of music.
This typography connotes a loud energetic statement
through the bold text and unique lettering. The text looks
powerful and is would be very eye catching towards the audience.
The sharp lettering adheres to the music genre as it looks artistic
and very pop.
The style of the typography is very dominant of each letter. The
text pops out off the page which would grab the readers attention.
The text looks loud and exciting which adheres to the alternative
Indie/pop genre. The style of the typography looks very futuristic
and retro.
The curved bold text of the typography looks very futuristic and
digitized. The masthead would look better in another colour to
connote the enthusiasm of the music genre. The text looks quirky
because bits are missing and this is unusual. This would be a
reason for the consumer to look at the magazine as this is an eye
catching element.
7. Gig Guide;
Essential Guide.
Concert reviews;
From target audience. Interview of global artists;
Fan questions.
Double page spread;
New upcoming Band
Story Ideas MTV music awards;
The nominated artists.
Number 1 album
Gossip about an artist; review.
Scandal. Up coming tour dates.
