Redefining Reputation, Online

10 211 vues

Publié le

Social Media is significantly changing how organisations manage their reputation online.

In this presentation Sophie Brendel outlines how influence, credibility and reputation management have been redefined over the last few years; discusses the BBC's digital engagement strategy; and shows how the BBC is adapting to meet the new opportunities and challenges social media brings.

Presentation delivered at European Communications Summit, July 01, Brussels.
http://communication-summit.eu/

Presentation video:
http://bit.ly/m93q9T

Publié dans : Business, Technologie

Redefining Reputation, Online

  1. SOPHIE BRENDEL HEAD OF DIGITAL ENGAGEMENT, BBC @sophiebr REDEFINING INFLUENCE & REPUTATION, ONLINE
  2.  
  3.  
  4.  
  5.  
  6. EVERYONE IS TALKING ABOUT SOCIAL MEDIA
  7. SO LET ’S START WITH THE CONTEXT THE WAY AND SPEED WITH WHICH PEOPLE DISCOVER, PROCESS, SHARE & DISCUSS INFORMATION HAS CHANGED DRAMATICALLY. SO LET ’S START WITH THE CONTEXT
  8. THE NATURE OF COMMUNICATION IS CHANGING
  9. AS ARE ONLINE COMMUNITIES & INFLUENCERS
  10. The BBC has always been social… SO WHAT DOES THIS MEAN FOR THE BBC?
  11. But what does this mean for the BBC? THE BBC IS ACTIVE ACROSS SOCIAL MEDIA
  12. OPPORTUNITIES TO ENGAGE <ul><li>Build stronger relationships </li></ul><ul><li>Tell better stories </li></ul><ul><li>Drive reach </li></ul><ul><li>Increase openness </li></ul>
  13. 4 KEY STAGES TO DIGITAL COMMUNICATION
  14. LISTEN & MONITOR ON A DAILY BASIS
  15. DEVELOP RELATIONSHIPS WITH ONLINE INFLUENCERS
  16. BUILD MULTIMEDIA & SOCIAL MEDIA IN CAMPAIGNS
  17. BUT SOCIAL MEDIA ALSO PRESENTS CHALLENGES
  18. t t t WHAT SHOULD BRANDS DO WHEN ISSUES ARISE?
  19. PLAN, COORDINATE & CENTRALISE ONLINE COMMUNICATIONS
  20. ACKNOWLEDGE ISSUES & CORRECT MISINFORMATION SWIFTY & OPENLY
  21. ENGAGE INFLUENCERS WITH UPDATES & TURN ISSUES INTO OPPORTUNITIES
  22. SO, TO RECAP THE KEY POINTS
  23. SOPHIE BRENDEL HEAD OF DIGITAL ENGAGEMENT, BBC @sophiebr INFLUENCE & REPUTATION, ONLINE

×