SlideShare une entreprise Scribd logo
1  sur  8
Télécharger pour lire hors ligne
Eating a snake – is that
delicious? (Taste and prejudice)
The semantic field of tastiness
Dr. Borislav Gueorguiev (Assoc. Prof. in NBU)
Culture & Communication of Taste
Sozopol, 4 September 2019 (EFSS’19)
Video & Movies
• https://www.youtube.com/watch?v=5OP6NaMF4UE
• The snake dinner:
https://www.youtube.com/watch?v=3MgyRO3c870
• Exploring all our fears and prejudices.
• How we define what is tasty? How we define what is delicious? How
we define what is disgusting?
• By exploring the semantic field of tastiness through mapping.
• In our days due to the globalization the world cuisine is multicultural,
and the notion of tastiness is very confused and vague, even fuzzy. So,
we must define strictly the meanings of the basic binary oppositions
formatting that semantic field of testiness as tasty/not tasty,
pleasant/unpleasant (disgusting), soft/hard (chilly), tough/tender etc.
What is a semantic field?
Adrienne Lehrer has defined semantic field more specifically
as "a set of lexemes which cover a certain conceptual
domain and which bear certain specifiable relations to one
another".
A conceptual domain is the representation of any coherent
segment of experience, such as love and journeys in studies
of metaphor. A conceptual domain that is understood in terms
of another is called a conceptual metaphor.
How we define a semantic field?
• By inductive or by deductive way.
• Inductive way – by a corpora of words, more or less synonymous or
antonymous.
• Deductive way – by a set of binary oppositions presupposed to be
relevant for the semantic field: good/evil, East/West etc.
Roman Jakobson
All five external senses carry semiotic functions in human
society.
About taste:…the selection, succession, and grading of courses
and drinks for taste.
(“Language in relation to other communication systems”)
Sign systems, based on seven strategic types of
communication
1. Touch: hot/cold; soft/hard; pleasant/unpleasant (disgusting),
2. Smell: soft/hard; pleasant/unpleasant; “Perfume: The Story of a
Murderer” ( Patrick Süskind)
3. Taste: raw (le cru)/cooked (le cuit) – Claude Lévi-Strauss; sweet/bitter;
soft/hard (chilly), tough/tender; tasty/not tasty, pleasant/unpleasant
(disgusting),
4. Hearing: loud/quiet; articulate/non-articulate; pleasant/unpleasant
(disgusting),
5. Sight (Vision): clear/cloudy; articulate/non-articulates
6. Oral: loud/quiet; articulate/non-articulate;
instantaneousness/continuity
7. Written: clear/cloudy; articulate/non-articulate;
instantaneousness/continuity
pleasant – unpleasant (disgusting)
known – unknown
domestic - savage
safe – dangerous
order – chaos
reason - prejudice
porc - snake

Contenu connexe

Similaire à Eating a snake - is that delicious? (Taste and Prejudice)

From fluency to linguistic incompetence: Humble reflections on multilingual r...
From fluency to linguistic incompetence: Humble reflections on multilingual r...From fluency to linguistic incompetence: Humble reflections on multilingual r...
From fluency to linguistic incompetence: Humble reflections on multilingual r...RMBorders
 
Discursive Practices And Gendered Reflections Of Its Use
Discursive Practices And Gendered Reflections Of Its UseDiscursive Practices And Gendered Reflections Of Its Use
Discursive Practices And Gendered Reflections Of Its UseTracy Jimenez
 
A Rhetorical Analysis of Sesame Street
A Rhetorical Analysis of Sesame StreetA Rhetorical Analysis of Sesame Street
A Rhetorical Analysis of Sesame Streetkeithchrisman
 
Midterm Study guide- Spring 2016NB.Format of exam- there will be.docx
Midterm Study guide- Spring 2016NB.Format of exam- there will be.docxMidterm Study guide- Spring 2016NB.Format of exam- there will be.docx
Midterm Study guide- Spring 2016NB.Format of exam- there will be.docxARIV4
 
Essay On Linguistic Dialect Differences
Essay On Linguistic Dialect DifferencesEssay On Linguistic Dialect Differences
Essay On Linguistic Dialect DifferencesEnglish Paper Help UK
 
Nonverbal communication
Nonverbal communicationNonverbal communication
Nonverbal communicationFany Rifkoh
 
Activities
ActivitiesActivities
ActivitiesRams Kb
 
Activities
ActivitiesActivities
ActivitiesRams Kb
 
Culture shock
Culture shockCulture shock
Culture shockpcrossUTA
 
Barriers in organizational communication
Barriers in organizational communicationBarriers in organizational communication
Barriers in organizational communicationVaibhav Yevlekar
 
Interpreting Culture - Interacting with people from around the world
Interpreting Culture - Interacting with people from around the worldInterpreting Culture - Interacting with people from around the world
Interpreting Culture - Interacting with people from around the worldUNESCO-RILA
 
The Emotion of Flavor
The Emotion of FlavorThe Emotion of Flavor
The Emotion of FlavorChappy_02
 
1Intercultural CommunicationWhat is cultureCultur.docx
1Intercultural CommunicationWhat is cultureCultur.docx1Intercultural CommunicationWhat is cultureCultur.docx
1Intercultural CommunicationWhat is cultureCultur.docxRAJU852744
 
nature goals and perspective of anthropologysociology and politicalscience-21...
nature goals and perspective of anthropologysociology and politicalscience-21...nature goals and perspective of anthropologysociology and politicalscience-21...
nature goals and perspective of anthropologysociology and politicalscience-21...JaysonMagalong
 
Nature goals and perspective anthropology, sociology and political science
Nature goals and perspective anthropology, sociology and political scienceNature goals and perspective anthropology, sociology and political science
Nature goals and perspective anthropology, sociology and political scienceJonel Garcia
 

Similaire à Eating a snake - is that delicious? (Taste and Prejudice) (20)

From fluency to linguistic incompetence: Humble reflections on multilingual r...
From fluency to linguistic incompetence: Humble reflections on multilingual r...From fluency to linguistic incompetence: Humble reflections on multilingual r...
From fluency to linguistic incompetence: Humble reflections on multilingual r...
 
Discursive Practices And Gendered Reflections Of Its Use
Discursive Practices And Gendered Reflections Of Its UseDiscursive Practices And Gendered Reflections Of Its Use
Discursive Practices And Gendered Reflections Of Its Use
 
A Rhetorical Analysis of Sesame Street
A Rhetorical Analysis of Sesame StreetA Rhetorical Analysis of Sesame Street
A Rhetorical Analysis of Sesame Street
 
Midterm Study guide- Spring 2016NB.Format of exam- there will be.docx
Midterm Study guide- Spring 2016NB.Format of exam- there will be.docxMidterm Study guide- Spring 2016NB.Format of exam- there will be.docx
Midterm Study guide- Spring 2016NB.Format of exam- there will be.docx
 
Essay On Linguistic Dialect Differences
Essay On Linguistic Dialect DifferencesEssay On Linguistic Dialect Differences
Essay On Linguistic Dialect Differences
 
Neuro Linguistic Programming Essay
Neuro Linguistic Programming EssayNeuro Linguistic Programming Essay
Neuro Linguistic Programming Essay
 
Nonverbal communication
Nonverbal communicationNonverbal communication
Nonverbal communication
 
Activities
ActivitiesActivities
Activities
 
Activities
ActivitiesActivities
Activities
 
Culture shock
Culture shockCulture shock
Culture shock
 
Lesson 10
Lesson 10Lesson 10
Lesson 10
 
Barriers in organizational communication
Barriers in organizational communicationBarriers in organizational communication
Barriers in organizational communication
 
Interpreting Culture - Interacting with people from around the world
Interpreting Culture - Interacting with people from around the worldInterpreting Culture - Interacting with people from around the world
Interpreting Culture - Interacting with people from around the world
 
Vocabulary ii slide marcelle 2
Vocabulary ii   slide marcelle 2Vocabulary ii   slide marcelle 2
Vocabulary ii slide marcelle 2
 
17
1717
17
 
17
1717
17
 
The Emotion of Flavor
The Emotion of FlavorThe Emotion of Flavor
The Emotion of Flavor
 
1Intercultural CommunicationWhat is cultureCultur.docx
1Intercultural CommunicationWhat is cultureCultur.docx1Intercultural CommunicationWhat is cultureCultur.docx
1Intercultural CommunicationWhat is cultureCultur.docx
 
nature goals and perspective of anthropologysociology and politicalscience-21...
nature goals and perspective of anthropologysociology and politicalscience-21...nature goals and perspective of anthropologysociology and politicalscience-21...
nature goals and perspective of anthropologysociology and politicalscience-21...
 
Nature goals and perspective anthropology, sociology and political science
Nature goals and perspective anthropology, sociology and political scienceNature goals and perspective anthropology, sociology and political science
Nature goals and perspective anthropology, sociology and political science
 

Plus de New Bulgarian University

Bulgarian grammatical neutral gender as the third social gender?
Bulgarian grammatical neutral gender as the third social gender?Bulgarian grammatical neutral gender as the third social gender?
Bulgarian grammatical neutral gender as the third social gender?New Bulgarian University
 
Markers for literacy in speaking - are they real or not?
Markers for literacy in speaking - are they real or not?Markers for literacy in speaking - are they real or not?
Markers for literacy in speaking - are they real or not?New Bulgarian University
 
Do love and sex have different meanings in digital age?
Do love and sex have different meanings in digital age?Do love and sex have different meanings in digital age?
Do love and sex have different meanings in digital age?New Bulgarian University
 
форум българска граматика ибе
форум българска граматика ибефорум българска граматика ибе
форум българска граматика ибеNew Bulgarian University
 
Създаде ли се все пак лингвистика на речта?
Създаде ли се все пак лингвистика на речта?Създаде ли се все пак лингвистика на речта?
Създаде ли се все пак лингвистика на речта?New Bulgarian University
 
Учтивост, приемливост и "политически" коректно изразяване
Учтивост, приемливост и "политически" коректно изразяванеУчтивост, приемливост и "политически" коректно изразяване
Учтивост, приемливост и "политически" коректно изразяванеNew Bulgarian University
 
Функционална грамотност за нефилолози
Функционална грамотност за нефилолозиФункционална грамотност за нефилолози
Функционална грамотност за нефилолозиNew Bulgarian University
 
Re-transliteration of cyrillic letters by latins in greek proper names in Bul...
Re-transliteration of cyrillic letters by latins in greek proper names in Bul...Re-transliteration of cyrillic letters by latins in greek proper names in Bul...
Re-transliteration of cyrillic letters by latins in greek proper names in Bul...New Bulgarian University
 
Антрето и вестибюлът в контекста на български дом и град
Антрето и вестибюлът в контекста на български дом и градАнтрето и вестибюлът в контекста на български дом и град
Антрето и вестибюлът в контекста на български дом и градNew Bulgarian University
 

Plus de New Bulgarian University (20)

Kazanlik 2019
Kazanlik 2019Kazanlik 2019
Kazanlik 2019
 
Gender in language and society
Gender in language and societyGender in language and society
Gender in language and society
 
Bulgarian grammatical neutral gender as the third social gender?
Bulgarian grammatical neutral gender as the third social gender?Bulgarian grammatical neutral gender as the third social gender?
Bulgarian grammatical neutral gender as the third social gender?
 
Markers for literacy in speaking - are they real or not?
Markers for literacy in speaking - are they real or not?Markers for literacy in speaking - are they real or not?
Markers for literacy in speaking - are they real or not?
 
Do love and sex have different meanings in digital age?
Do love and sex have different meanings in digital age?Do love and sex have different meanings in digital age?
Do love and sex have different meanings in digital age?
 
Conceptualizing football as a war
Conceptualizing football as a warConceptualizing football as a war
Conceptualizing football as a war
 
форум българска граматика ибе
форум българска граматика ибефорум българска граматика ибе
форум българска граматика ибе
 
Създаде ли се все пак лингвистика на речта?
Създаде ли се все пак лингвистика на речта?Създаде ли се все пак лингвистика на речта?
Създаде ли се все пак лингвистика на речта?
 
Учтивост, приемливост и "политически" коректно изразяване
Учтивост, приемливост и "политически" коректно изразяванеУчтивост, приемливост и "политически" коректно изразяване
Учтивост, приемливост и "политически" коректно изразяване
 
Функционална грамотност за нефилолози
Функционална грамотност за нефилолозиФункционална грамотност за нефилолози
Функционална грамотност за нефилолози
 
Institution of communication
Institution of communicationInstitution of communication
Institution of communication
 
Institution of communication
Institution of communicationInstitution of communication
Institution of communication
 
Acceptable expression
Acceptable expressionAcceptable expression
Acceptable expression
 
Re-transliteration of cyrillic letters by latins in greek proper names in Bul...
Re-transliteration of cyrillic letters by latins in greek proper names in Bul...Re-transliteration of cyrillic letters by latins in greek proper names in Bul...
Re-transliteration of cyrillic letters by latins in greek proper names in Bul...
 
ооок 702
ооок 702ооок 702
ооок 702
 
Opera in cinema & cinema in opera
Opera in cinema & cinema in operaOpera in cinema & cinema in opera
Opera in cinema & cinema in opera
 
The Phatic Coffee
The Phatic CoffeeThe Phatic Coffee
The Phatic Coffee
 
Semiotics of on line communications
Semiotics of on line communicationsSemiotics of on line communications
Semiotics of on line communications
 
Антрето и вестибюлът в контекста на български дом и град
Антрето и вестибюлът в контекста на български дом и градАнтрето и вестибюлът в контекста на български дом и град
Антрето и вестибюлът в контекста на български дом и град
 
Bulgarian Language as cutural phenomenon
Bulgarian Language as cutural phenomenonBulgarian Language as cutural phenomenon
Bulgarian Language as cutural phenomenon
 

Dernier

Empowering Communities: Food Donation NGO Making a Difference
Empowering Communities: Food Donation NGO Making a DifferenceEmpowering Communities: Food Donation NGO Making a Difference
Empowering Communities: Food Donation NGO Making a DifferenceLovely Foundation
 
Food Supplement Directive No. 333-2020.pdf
Food Supplement Directive No. 333-2020.pdfFood Supplement Directive No. 333-2020.pdf
Food Supplement Directive No. 333-2020.pdfMohamed Miyir
 
Beet Kvass The Probiotic-Rich, Fermented Tonic from Eastern Europe
Beet Kvass The Probiotic-Rich, Fermented Tonic from Eastern EuropeBeet Kvass The Probiotic-Rich, Fermented Tonic from Eastern Europe
Beet Kvass The Probiotic-Rich, Fermented Tonic from Eastern EuropeGarden Goddess, LLC
 
Reclaiming Pure Traditions Plants Enrichen Our Farms and Food.pdf
Reclaiming Pure Traditions Plants Enrichen Our Farms and Food.pdfReclaiming Pure Traditions Plants Enrichen Our Farms and Food.pdf
Reclaiming Pure Traditions Plants Enrichen Our Farms and Food.pdfStephen Gleave
 
Piping techniques in decorating cakes and cupcakes.
Piping techniques in decorating cakes and cupcakes.Piping techniques in decorating cakes and cupcakes.
Piping techniques in decorating cakes and cupcakes.Jolyn Sambrano
 
HOTMEN TAJUR BOGOR JAWA BARAT INDONESIAA
HOTMEN TAJUR BOGOR JAWA BARAT INDONESIAAHOTMEN TAJUR BOGOR JAWA BARAT INDONESIAA
HOTMEN TAJUR BOGOR JAWA BARAT INDONESIAAPermataAnnisa3
 
Explore The flavors Of Indian cuisine In Budapest : Indian Palate
Explore The flavors Of Indian cuisine In Budapest : Indian PalateExplore The flavors Of Indian cuisine In Budapest : Indian Palate
Explore The flavors Of Indian cuisine In Budapest : Indian PalateIndian Palate
 

Dernier (7)

Empowering Communities: Food Donation NGO Making a Difference
Empowering Communities: Food Donation NGO Making a DifferenceEmpowering Communities: Food Donation NGO Making a Difference
Empowering Communities: Food Donation NGO Making a Difference
 
Food Supplement Directive No. 333-2020.pdf
Food Supplement Directive No. 333-2020.pdfFood Supplement Directive No. 333-2020.pdf
Food Supplement Directive No. 333-2020.pdf
 
Beet Kvass The Probiotic-Rich, Fermented Tonic from Eastern Europe
Beet Kvass The Probiotic-Rich, Fermented Tonic from Eastern EuropeBeet Kvass The Probiotic-Rich, Fermented Tonic from Eastern Europe
Beet Kvass The Probiotic-Rich, Fermented Tonic from Eastern Europe
 
Reclaiming Pure Traditions Plants Enrichen Our Farms and Food.pdf
Reclaiming Pure Traditions Plants Enrichen Our Farms and Food.pdfReclaiming Pure Traditions Plants Enrichen Our Farms and Food.pdf
Reclaiming Pure Traditions Plants Enrichen Our Farms and Food.pdf
 
Piping techniques in decorating cakes and cupcakes.
Piping techniques in decorating cakes and cupcakes.Piping techniques in decorating cakes and cupcakes.
Piping techniques in decorating cakes and cupcakes.
 
HOTMEN TAJUR BOGOR JAWA BARAT INDONESIAA
HOTMEN TAJUR BOGOR JAWA BARAT INDONESIAAHOTMEN TAJUR BOGOR JAWA BARAT INDONESIAA
HOTMEN TAJUR BOGOR JAWA BARAT INDONESIAA
 
Explore The flavors Of Indian cuisine In Budapest : Indian Palate
Explore The flavors Of Indian cuisine In Budapest : Indian PalateExplore The flavors Of Indian cuisine In Budapest : Indian Palate
Explore The flavors Of Indian cuisine In Budapest : Indian Palate
 

Eating a snake - is that delicious? (Taste and Prejudice)

  • 1. Eating a snake – is that delicious? (Taste and prejudice) The semantic field of tastiness Dr. Borislav Gueorguiev (Assoc. Prof. in NBU) Culture & Communication of Taste Sozopol, 4 September 2019 (EFSS’19)
  • 2. Video & Movies • https://www.youtube.com/watch?v=5OP6NaMF4UE • The snake dinner: https://www.youtube.com/watch?v=3MgyRO3c870 • Exploring all our fears and prejudices.
  • 3. • How we define what is tasty? How we define what is delicious? How we define what is disgusting? • By exploring the semantic field of tastiness through mapping. • In our days due to the globalization the world cuisine is multicultural, and the notion of tastiness is very confused and vague, even fuzzy. So, we must define strictly the meanings of the basic binary oppositions formatting that semantic field of testiness as tasty/not tasty, pleasant/unpleasant (disgusting), soft/hard (chilly), tough/tender etc.
  • 4. What is a semantic field? Adrienne Lehrer has defined semantic field more specifically as "a set of lexemes which cover a certain conceptual domain and which bear certain specifiable relations to one another". A conceptual domain is the representation of any coherent segment of experience, such as love and journeys in studies of metaphor. A conceptual domain that is understood in terms of another is called a conceptual metaphor.
  • 5. How we define a semantic field? • By inductive or by deductive way. • Inductive way – by a corpora of words, more or less synonymous or antonymous. • Deductive way – by a set of binary oppositions presupposed to be relevant for the semantic field: good/evil, East/West etc.
  • 6. Roman Jakobson All five external senses carry semiotic functions in human society. About taste:…the selection, succession, and grading of courses and drinks for taste. (“Language in relation to other communication systems”)
  • 7. Sign systems, based on seven strategic types of communication 1. Touch: hot/cold; soft/hard; pleasant/unpleasant (disgusting), 2. Smell: soft/hard; pleasant/unpleasant; “Perfume: The Story of a Murderer” ( Patrick Süskind) 3. Taste: raw (le cru)/cooked (le cuit) – Claude Lévi-Strauss; sweet/bitter; soft/hard (chilly), tough/tender; tasty/not tasty, pleasant/unpleasant (disgusting), 4. Hearing: loud/quiet; articulate/non-articulate; pleasant/unpleasant (disgusting), 5. Sight (Vision): clear/cloudy; articulate/non-articulates 6. Oral: loud/quiet; articulate/non-articulate; instantaneousness/continuity 7. Written: clear/cloudy; articulate/non-articulate; instantaneousness/continuity
  • 8. pleasant – unpleasant (disgusting) known – unknown domestic - savage safe – dangerous order – chaos reason - prejudice porc - snake