1. “Ladies and Gentleman”
LOW PRICE HAIRDERSSER SERVICES
FOR SOCIALLY VULNERABLE PEOPLE
IN REMOTE AREAS
Zinta, Ilga, Jurģis, Riga November 9, 2012

2. My grandmother said:
Decent hairdo
safeguards
dignity!
Zinta, Ilga, Jurģis, Riga November 9, 2012

3. 1957, Grandma is 57
Zinta, Ilga, Jurģis, Riga November 9, 2012

4. Daughters
• My Mother and her Sister,
• Mom lives in Riga
• Her Sister lived in Mežciems
• Small willage nearby Jelgava
Zinta, Ilga, Jurģis, Riga November 9, 2012

5. Fancy-Dress Party at Mežciems 1995
Zinta, Ilga, Jurģis, Riga November 9, 2012

6. My aunt
• PHD in Biology
• Could not afford going to Jelgava to hairdresser
• She never told..
• So he made for that party a Crown of the queen… to hide
non-existing hairdo and to feel worthy
Zinta, Ilga, Jurģis, Riga November 9, 2012

7. There is the reason why…
Zinta, Ilga, Jurģis, Riga November 9, 2012

8. 2012
Woman in need can’t afford woman’s
hairdresser’s prices, so they attend
Men’s hairdresser and choose man’s
haircuts  It’s emotionally hard.
• Observation of my mother who is a
volunteer in a social day care centre
Ābeļzieds
• A need to explore more about men
Zinta, Ilga, Jurģis, Riga November 9, 2012

9. Ilga
She has
never met
my grandma
but shares
her opinion.
Ilga had an
idea!
Zinta, Ilga, Jurģis, Riga November 9, 2012

10. Project «Ladies and Gentleman»
Mission: Development of self-
sustaining social service to make
people more beautiful and happy;
Vision: Everyone has access to
hairdresser services for accessible
price elsewhere in Latvia;
Values: Human dignity for
everyone, Mutual trust
Zinta, Ilga, Jurģis, Riga November 9, 2012

11. Zinta, Ilga, Jurģis, Riga November 9, 2012

12. Zinta, Ilga, Jurģis, Riga November 9, 2012

13. Calculations
COSTS INCOME
• Start up costs (business – Price for service 2 – 5 LVL
plan, finding – 10 – 15 clients a day
investors, cooperation Min income LVL 20 a day
partners) Max income LVL 75 a day
• Investment
(bus, hopefully a
donation)
• Running costs (buss Should be scarce to cover
start up, investment and
maintenance, gas, water, running costs.
hairdresser’s service
costs, driver, administrativ
e costs) Zinta, Ilga, Jurģis, Riga November 9, 2012

14. Balancing income-expenditure
Lowering costs
• Cooperation with schools
which train hairdressers on
providing internship/practice
opportunities;
• Cooperation with hair
dressers saloons on voluntary
work.
Zinta, Ilga, Jurģis, Riga November 9, 2012

15. Balancing income-expenditure
• Cooperation with
providers of other
social services
(possibly reducing
admin. costs)
or
• Selling other goods
and/or services e.g.
computer devices and
maintenance
Zinta, Ilga, Jurģis, Riga November 9, 2012

16. TEAM
• Ilga Miezaine –7 years of selling
experience for a leading mobile
operator, passion for style and beauty;
• Jurģis Miezainis – Owner and manager
of a small business company in
Mežciems; on his way to MA degree in
Business Administration,;
• Zinta Miezaine – Deep understanding
in public benefit issues, analyst and
project manager for both profit and
not for profit projects.
Zinta, Ilga, Jurģis, Riga November 9, 2012

17. Questions for experts
• Which direction for further
development of the idea you
suggest – towards larger social
assistance providers or – towards
business model.
• If business - would not the project
destroy small hairdresser’s
businesses if they exist?
• What about fair competition if we
provide also e.g. computer
maintenance?
Zinta, Ilga, Jurģis, Riga November 9, 2012

18. Thank you!
zintam8@inbox.lv
Zinta, Ilga, Jurģis, Riga November 9, 2012