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State of the art as to content creation using AI

How to use technological developments to give creativity back to the creative? Presenters with both digital marketing & technology perspectives, using original data to showcase their arguments.

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State of the art as to content creation using AI

  1. 1. AI IN CONTENT CREATION State of the art Jan Zajac, Ph.D. CEO & Founder Jakub Nowacki, Ph.D. Machine Learning Lead
  2. 2. So, what are you actually doing as a marketer? • Simple, repetitive cognitive tasks
  3. 3. So, what are you actually doing as a marketer? • Simple, repetitive cognitive tasks
  4. 4. So, what are you actually doing as a marketer? • Simple, repetitive cognitive tasks- repeating simple cognitive tasks
  5. 5. So, what are you actually doing as a marketer? • Simple, repetitive cognitive tasks
  6. 6. So, what are you actually doing as a marketer? • Simple, repetitive cognitive tasks- repeating simple cognitive tasks - or building emotional connection with audience?
  7. 7. • Simple, repetitive cognitive tasks
  8. 8. https://thinkgrowth.org/ai-in-marketing-today-is-both-overrated-and-underrated-2b91367a6180?gi=449c7f289da9
  9. 9. And we really mean it! https://towardsdatascience.com/cousins-of-artificial-intelligence-dda4edc27b55
  10. 10. https://www.datacamp.com/community/tutorials/introduction-deep-learning
  11. 11. https://www.marketingcharts.com/customer-centric/analytics-automated-and-martech-82540/attachment/econsultancyadobe-how-companies-are-using-ai-mar2018
  12. 12. Artificial Intelligence is used and will grow in the area of simple cognitive tasks automation
  13. 13. 13 Marketers back in the days (Mad Men, ’60)
  14. 14. Marketers now (Poland, 2019)Marketers now (Poland, 2019)
  15. 15. What is already automated? • Programmatic => automation of media planners • Dynamical price and cost adjustment => automation of key accounts ;) • Conversion optimization => automation of web analysts ;) • Chatbots => automation of customer service • Influencer marketing: detection of trolls, fake account, bots etc.
  16. 16. And in social media & content marketing • Content insights & opportunities • Competitors analysis: what are they doing and what works? • Keyword research • Onsite SEO check • Writing “Google-sufficient” posts • Data gathering and analysis
  17. 17. Keyphrases: ['airline', 'norwegian air', 'passengers', 'other sudden budget airline shutdowns', 'credit card companies', 'icelandic low-cost airline', 'lufthansa', 'planes', 'british airways', 'inflated fuel costs'] Keyphrases: ['turing award', 'subfield', 'deep neural networks', 'last email', 'technology', 'computer science', 'geoffrey hinton', 'huge breakthroughs', 'speech recognition', 'artificial intelligence'] Keyphrase extraction What do they write about?
  18. 18. Comic Comic strip Meme People Image tagging What is out there?
  19. 19. Text extraction What that meme says? What is the competition’s message?
  20. 20. How your logo is seen? Logo detection
  21. 21. Face Emotions Facial emotions
  22. 22. 22
  23. 23. BTW, stories are patterns! Ever heard about Joseph Campbell & Monomyth? http://www.sfcenter.ku.edu/Workshop-stuff/Joseph-Campbell-Hero-Journey.htm
  24. 24. https://www.marketingcharts.com/customer-centric/analytics-automated-and-martech-82540/attachment/econsultancyadobe-how-companies-are-using-ai-mar2018
  25. 25. High-resolution image synthesis https://blogs.nvidia.com/blog/2019/03/18/gaugan-photorealistic-landscapes-nvidia-research/
  26. 26. Pose Guided Person Image Generation https://github.com/charliememory/Pose-Guided-Person-Image-Generation
  27. 27. Text Generation (GPT-2) https://openai.com/blog/better-language-models/
  28. 28. The job market welcomes automation
  29. 29. MANY THANKS FOR BEING WITH US! Jakub Nowacki, Ph.D. Machine Learning Lead @jsnowacki Jan Zajac, Ph.D. CEO & Founder @janekzajac

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