Did you know that 79 million of Indonesians use social media and that twitter is the third most popular social service in the country with 17 million users? That’s why at Sotrender we decided to sum up the activities on Indonesian Twitter and visualise them with the help of Pan Wizualny who teamed up with us to create an infographic with the most important data regarding Twitter in Indonesia. We analyzed the biggest and the most active profiles on Indonesian Twitter. The biggest following has the profile of MetroTV News with over 9.7 M followers. Among the profiles with the highest number of followers there’s also Afgan, popular singer-songwriter and Joko Widodo, incumbent President of the Republic. His profile is also the fastest growing, increasing its follower number by 59% and is the most mentioned profile, too. It was mentioned almost 800 thousand times. For more interesting data, look below and visit our blog! https://www.sotrender.com/blog/id/2017/02/twitter-indonesia-2016-summary-infographic/

1. Twitter Trends in Indonesia – 2016
Top Performers Summary
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2. • Metro TV
• Afgan
• TVOneNews
• Joko Widodo
• Trans7
• Trans TV
• Liputan6.com
• RCTI Official
• Prabowo Subianto
• Kaskus
The Biggest Profiles
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The biggest Profiles in Indonesia in 2016 (Jan. 1 – Dec. 31) by # of followers
More on our Blog

3. The Growers
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• Joko Widodo
• Metro TV
• Starbucks Indonesia
• TVOneNews
• Trans7
We looked at the highest follower growth in Indonesian
Twitter Profiles in 2016, here are the top performers

4. The Engagers
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• Metro TV
• Joko Widodo
• Net.
• Liputan6.com
• Okezone
Having a large fanbase is important but engaging these fans is even more important
The Importance of Engagement

5. The Most Mentioned
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The amount and content of mentions of a Profile can be a good indicator of performance
• Joko Widodo
• Metro TV
• Samsung Indonesia
• Net.
• Telekomsel

6. • Okezone
• Republika.co.id
• Liputan6.com
• Metro TV
• Inilahcom
The Most Active
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Brands can benefit from posting more content, depending on their target audience.
It’s clear that news agencies are the most active posters below
Is there such a thing as posting too much? Read about it in our blog posts regarding Posting Habits

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The Hashtags
• #60BringPeaceofMind
• #Tokopedia
• #IndonesiaLebiHkece
• #GoQuiz
• #AdvanTheVoice
Hashtags can be very important for audience targeting and
especially in real-time marketing scenarios
Find out how you can use Hashtags on Twitter

8. The Most Engaging Posts
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The best posts in terms of likes and retweets

9. For more, visit Sotrender’s blog!
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