1. v

2. Digital Hemoglobinometers
allows for screening of
beneficiary without a lab.
setup
Already existing platforms
were used-
Schools,Anganwadi centres,
RKSK, MPVP
HMIS based quarterly
progress reports /DVDMS
www.anemiamuktbharat.info/
AMB mobile application/ AMB
dashboard
Intensified 360 Degree IEC/
BCC for Anemia Prevention
& Behaviour Change
Spot feeding approach / IFA
compliance card
Strengths v

3. Establishment of National Centre of
Excellence and Advanced Research
on Anemia Control at All India
Institute of Medical Sciences (AIIMS),
New Delhi
Strengths – conti…. v

4. No guidelines for migrant
population.
5-19 yrs who are not
registered with ICDS or not
attending schools are
missed.
School dropouts –
adolescent boys are not
included.
Unmarried females in WRA
will be missed out as eligible
couple register is used to
calculate WRA and MPV is
used to distribute IFA tablets
for them..
Weaknesses v

5. IFA compliance card
should be introduced
for all beneficiaries.
NGOs can be included
for reaching migrant
population and school
dropouts not registered
with ICDS.
Women SHGs in villages
can be included to
reach out to WRAs.
IEC /BCC should include
whole family including
male members.
Opportunities v

6. Threats v
3yrs after introduction of
program – prevalence of anemia
has increased in all the
beneficiary groups and also
among men 15-49yrs age group
acco. to NFHS -5 .
Women in higher SES are
usually missed out from public
health programmes.

7. v