Social Media Marketing is one of the important techniques of Digital Marketing. Social Media Marketing has become very important with the growing popularity of the Social Media Platforms like Facebook, Twitter, Instagram, Pinterest and Snapchat. Social Media Marketing is used to drive both Organic and Paid Traffic to your website.It has been estimated that on an average a person spends approximately 2 hours in Social Media per day and this is increasing day by day. Social Media Marketing is also known as SMM in the Digital Marketing. In this powerpoint, I have explained the basics of Social Media Marketing.

1. Social Media Marketing
-By Soumalya Roy
Author,
www.marketinggyan.club

2. Index
• What is Social Media Marketing?
• Why Social Media Marketing has become so important?
• Types of Social Media
• How to choose the right Social Media?
• How to choose your Audience?
• Types of traffic tapped through Social Media Marketing
• 10 Steps to craft a successful Social Media Strategy
• How can the algorithm of Social Media affect you?
• Do I need to post manually?
• Does the same post works for each and every Social Media Platform?

3. Social Media Marketing
• Social Media Marketing is defined as a form of Marketing which is done
through the Social Media Platforms like Facebook, Twitter, LinkedIn,
Instagram and Pinterest.
• It is very rare to see a brand which is not following Social Media Marketing.
• It has become extremely essential to have Social Media Marketing as a part
of the brand’s marketing campaigns.
• The main purpose of Social Media Marketing is to create Brand Awareness.
• If you are looking for final conversion through Social Media Marketing,
then you are not going to be successful.
• So, the metrics of Social Media Marketing is mainly the Likes, Shares and
Comments.

4. Why Social Media Marketing has become so important?
• There is a very famous saying in marketing that you need to be present
where your customers are.
• If this has to be believed, then ignoring the Social Media Platforms can hurt
the brands very badly.
• It has been estimated that a normal Indian spends more than 3 hours in
Social Media on an average day.
• Also, this is the only medium through which you can interact with the
customers. This makes the customers feel safe as you as a brand can
handhold them through every stages.
• This way you can create your brand and when the customers feel
associated with the brand, their brand loyalty increases.
• So, it is utmost important for any brand to be present in Social Media
Platforms.

5. Types of Social Media
• Facebook
• Twitter
• Instagram
• LinkedIn
• Pinterest
• SnapChat
• YouTube

6. How to choose the right Social Media?
 The correct Social Media platform selection depends on your Audience or
Target Group.
 If, you are targeting the young teenagers who feel very connected to a
brand through visual effects then you may choose Instagram or Pinterest
 For B2B Business, or if your Targett Group is the top level executives like
CMO, CFO and so on, then LinkedIn would be the platform which you must
be interested in.
 Facebook is the most popular Social Media Platform, so no matter
whatever your business is, being present in Facebook makes sense for you.
 Also, it depends on the nature of the brand. If you are a brand where visual
images makes more appeal to the customers like Restaurants or a Travel
Destination, then Instagram or Pinterest makes more sense for you.

7. How to choose your Audience?
 You can do a customer survey.
 You can check the audience set which your competitors are targeting.
 You can use Audience Insight tool of the various Social Media
Platforms.
 You can use the Google Analytics to understand your historic traffic.

8. Types of traffic tapped through Social Media Marketing
 Through Social Media Marketing, you can tap both Organic and Paid
Traffic.
 To tap Organic Traffic, you need to put awesome and value-added
contents and posts, so that people get attracted towards your Social
Media Page.
 When you are posting, you need to use the hashtags as hashtags play
a pivotal role in Social Media, especially to get the Organic Traffic.
 To tap the Paid Traffic, you need to spend money on Advertisement.
 When it comes to Social Media Marketing, you need to follow the
combination of both.
 Twitter gives the highest Organic Reach compared to that of all the
other Social Media Platforms.

9. 10 Steps to craft a successful Social Media Strategy
 Audit the current Social Media Presence.
 Create your objectives for Social Media Marketing
 Reach to the right set of Audience
 Competition Study
 Choose the right Social Media Platform for you.
 Set the campaign Budget
 Create a Content Calendar
 Select the frequency of the post
 Tracking and Evaluation Metrics
 Constantly Refine

10. How can the algorithm of Social Media affect you?
 Social Media platforms can be classified into two types:
A. One set of Social Media Platforms is governed through full
algorithm like Facebook, Instagram, LinkedIn.
B. Another set of Social Media Platforms is governed through partial
algorithm like Twitter.
 For the set which is governed through full algorithm, you need to post
often with awesome contents.
 For the set of Social Media Platforms, which is governed through
partial algorithm you need to post frequently like 3-5 times a day.

11. Do I need to post manually?
 You don’t need to post manually as you can have many tools through
which you can schedule your posts.
 Some of the tools are free and some are paid tools.
 Some of the tools are:
Buffer
Hootsuite
Crowdfire
Tweetdeck
Simply Measured
Sprout Social

12. Does the same post works for each and every Social Media
Platform?
 No, the same post doesn’t work for all the Social Media Platforms.
 You need to develop freshness of content for all the Social Media
Platforms.
 For instance, Twitter has the character limit of 280 per Tweet
 Facebook has no such character limit.
 Post in Instagram and Pinterest should be more in Image form while
videos work very well in Facebook.

13. Thank You !!