1. Topic:
Perception and Awareness of the Retailers for
Airtel Products, Services, Marketing
Communication and their Benefits from the
Company and Channel Satisfaction and Claim
Settlement

2. Airtel Distribution Agency
Sl.no Agency
1. HINDUSTAN AGENCY
2. AKASH AGENCY
3. A K TYRE AGENCY
4. MAX TIME AGENCY
5. BALAJI AGENCY
6. R K AGENCY
7.
8. R S C AGENCY
SHREE AGENCY

3. Airtel in ODISHA Market
• Odisha population-4,19,47,358 crore in the Census 2011
• Odisha mobile subscriber increased by 46.8% in 2011 …
• Mobile subscriber base of Odisha increased by 46.8% during
FY2011 to reach 45.8 million
• Odisha’s growth rate is considerably higher than national average
of 38.9%
• Odisha is one of top 5 fastest growing mobile telecom markets in
India
• Active wireless subscriber base in Odisha is 63.6% resulting in 14.2
million active mobile users
• By March 2011, Odisha is 17th largest wireless telecom market in
India accounting for 2.5% of total active subscriber base
• Mobile tele density of Odisha circle is 53.4% while active mobile
tele density is at 34.0%

4. • Bharti Airtel enjoys market leadership with 34.0% market share ….
• In Odisha wireless telecom market, Bharti leads with 23.1% share in
terms of total subscriber base followed by BSNL (17.1%), Reliance
(16.2%), Tata (11.5%) and Aircel (10.6%)
• Airtel extends market share in terms of active subscriber base as
93.7% of its mobile subscribers are active compared with 59.8% for
BSNL and 60.6% for Reliance
• In terms of active subscriber base, Bharti has 34.0% market share
followed by BSNL (16.1%), and Reliance (15.5%)
• Airtel’s dominance is such that the gap between market shares of
top 2 players (Bharti and BSNL) is 17.9%
• Top 5 players accounts for 84.8% of Odisha’s active mobile
subscriber base

6. ODISHA ACTIVE MOBILE SUSCRIBERS
MARKET SHARE (MARCH 2011)
-100% Equals to 14.2 million-