Embedding CSR as part of core business strategy – We can help organisations create CSR policies in line with the companies law, offer possible areas to be part of social change (we have INR 250 crores worth of live projects to pick from), monitor impact of projects and build brand campaigns around the social cause.

1. Sound & Light Social Ventures Pvt. Ltd.
www.soundnlight.in
Media Resource, Research, Rating, Training and Advisory Network
(focused on Indian social sector)
As a holistic business advisory and communications firm with
special focus on CSR, we offer bouquet of services and customise
our offerings to better suit the needs of our client.

2. What drives us
Mission –
• To own the social sector development agenda
• Align with stakeholders to ensure deliverables – effectively & efficiently
Vision –
• Create strategic partnerships between Corporate, NGOs, philanthropists,
funding agencies, research agencies & other implementation partners – to
engage, inspire & ensure path breaking development in the Indian Social
Sector
Values Brands for
GOOD
Transparency Immediacy
Proactive-
ness
Teamwork

3. Unraveling CSR
As CSR evolves with
increasing engagement &
regulation, the question
corporates need to ask
internally are
Have we communicated our
CSR success and message to
stakeholders ? Are we doing it
regularly enough?
Is the Company
involved in CSR at a
granular /employee
level ?
Why are we doing CSR ?
Is there a larger purpose
involved?
Are we measuring the
impact of activities
that we have
undertaken?
Are we doing it right ?
Are the causes and
initiatives aligned to
our Company
objectives ?

4. Service Offering
At SLSV, we recognise the PARADIGM shift where Corporate Social Responsibility (CSR)
has evolved from being charity and liability to a sound Business Opportunity, from a back
room function to a boardroom function.
Advisory Service – CSR strategy, help formulate the CSR policy, identify programs in line
with the business and policy document, social impact assessment, project monitoring and
reporting
Toolkit Centre – Global forecast & trends, CSR case studies, research
Partnership Development – Audit NGOs, classify social programs, align programs with
relevant corporates in focus sectors of Education & Advocacy, Healthcare, Sustainable
Environment, Arts & Culture
Impact Labs – Onsite workshops for corporate with the express purpose of weaving
‘Creative CSR campaigns’ to take the Brand Impact that extra mile
Communication Strategy – Social impact storyboard which will include audio visual
documentation of CSR project, dynamic, stakeholder report, CSR social media campaign
SLSV Purpose – Full/Half day interactive on-site workshop for corporates to inspire
leadership and bring about transformational change along with session to align your
purpose with that of the business.. For more details, click here

5. The People
Chandni Jafri – Founder & Executive Director
Triple Bottomline Advocate, StartUp Evangelist, Advisor, Mentor, Business Head and theatre
producer & actor. An MBA from NMIMS, Mumbai (1995-1997), the key mandate in her two
decades professional experience has been to kick start projects/divisions/start-up media
enterprises. Her core skill areas are business strategy, sales, marketing, research & brand
building. She has been part of the Founding team & Business Head of The VCCircle Network,
VJive Networks, Gettyimages India, Web 18, CNBC-TV18 & Madison World.
As a member of Indo-Canadian Business Chamber Media, Entertainment & Arts committee
www.icbc.org.in , her mandate is to focus on mutually beneficial trade, investment & alliance
opportunities in the Indo-Canada corridor. She is also the CEO of Mumbai Angels – India’s
leading angel group.
Rashi Sinha – Founding Team Member
Thought Leader, Business Strategist, Technology Collaborator, script writer and actor. Over 15
years of experience in new business vertical launch, product launch, brand re-positioning,
communication strategy with core focus on revenue generation.
She led the restructuring of the operations & logistics department of EMI Music and has led the
new revenue stream launch for TVC Skyshop, Vikatan Media, Next Gen Publishing & The
VCCircle Network.
Her core skills are negotiation, strategy & planning, ideation & implementation of innovative
thoughts, market intelligence, analytical reasoning, and structuring collaborations.

6. The People
Dr. Anuradha Vaidyanathan – Advisory Board Member
Besides being an Indian Triathlete & the only Ultraman finisher from Asia, she is the Founder &
CEO of PatNMarks, a company that specializes in Intellectual Property Consulting. Anu also has a
PhD in a record-setting time of 26 months from University of Canterbury at Christchurch, in
Electrical Engineering and a Masters degrees in Computer Engineering.
She has served as a member of faculty at Indian Institute of Technology Ropar in the Department of
Computer Science and Engineering and at the Indian Institute of Management Ahmedabad
Punitha Arumugam – Advisory Board Member
Ms. Punitha Arumugam has been Director Agency Business of Google Inc since March 2012. She
joined Madison in January 1999 as media services director and went on to become the CEO before
moving to Google. She has over three decades of experience in all facets of media- strategy,
planning, buying, research and operations and has worked with several agencies, FMCGs, durables
and financial services company.
She has been voted as the 4th most influential person in the Indian Media Industry by Brand Equity
Ad Agency Reckoner 2005.
Jamshed Mistry – Advisory Board Member
Mr. Mistry is Board member of Indo- Canadian Business Chamber (ICBC) as well as Chief
Coordinator legal committee & Chairman Media & Entertainment committee. He appears as Counsel
in the Supreme Court and in various High Courts all over India. He is on the advisory board of
SAFF Canada (South Asian Film festival, Vancouver, Canada) and several International
Fashion weeks held in various cities within India.

7. Get in touch –
rashi@soundnlight.in OR +91-9873-42-4441