Product Design using Lean UX
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A short workshop that I put together for Hyundai Start-Up Competition where the participants and myself worked together to design a product using Lean UX. A crash course that was fun, quick and engaging. (images used are copyrighted to their respective owners, drop me a line to credit if it's yours.)
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Product Design using Lean UX
- 2. CHIEF DIGITAL OFFICER DRESS.CODE.CONVERSE. USER EXPERIENCE ADDICT TWITTER: @SOUPI GEORGE ELKHABBAZ
- 3. HELLO MY NAME IS… MY SPIRIT ANIMAL IS… MY IDEA IS… You INTRODUCTION
- 4. TODAY’S WORKSHOP WHAT TO EXPECT ▸ Design is about solving a problem ▸ Design is not how it looks ▸ Low Fidelity MVP ▸ I am not here to teach you about YOUR product ▸ My goal is to give you a set of tools that will help you develop YOUR ideas
- 5. TODAY’S WORKSHOP WHAT TO EXPECT ▸ Overview of what Lean Startup is ▸ Overview of what Lean UX is ▸ Product Design ▸ Personas ▸ Use Cases ▸ Features ▸ Metrics ▸ Recap/Wrap up
- 6. LEAN STARTUP
- 8. LEAN UX
- 9. Understand The Problem Design Test Learn Build Launch
- 11. SUCCESSFUL LEAN UX HOW WILL IT WORK? ▸ Goal driven teams ▸ Cross-functional teams ▸ Minimum viable features ▸ Data > Opinion ▸ Close interaction with real customers
- 12. DIFFERENCE BETWEEN “CHEAP” AND LEAN UX CHEAP UX ▸ Budget comes first ▸ Jump to tactical fixes in design ▸ Skip on important parts of the UX process to avoid spending money ▸ Don’t spend money ▸ More likely to think about cutting costs ▸ MINIMAL viable product ▸ Focus on how much money is spent ▸ Play it safe. No failing. ▸ Discovery and learning come first ▸ Invest in strategic changes in design ▸ Think smarter about how to do the UX faster yet spend money more effectively ▸ Don’t waste money ▸ More likely to think about how to make more money while delivering great UX ▸ Minimal VIABLE product ▸ Focus on when and how money is spent ▸ Fail faster, learn, ADAPT uxmatters.com LEAN UX
- 13. WHAT YOUR CUSTOMERS SEE PROTOTYPE LOOK & FEEL RESEARCH PLANNING
- 14. WARMUP
- 15. WARMUP IDENTIFICATION ▸ Who are your users? ▸ What is their problem? ▸ What is your solution? ▸ Is there already solution out there for their problem? How does it fall short?
- 18. WHAT IS IT FOR? PERSONA
- 20. PERSONAS FACTS ▸ Age ▸ City where s/he lives ▸ Work ▸ Marital status ▸ Income ▸ Etc.
- 21. PERSONAS BEHAVIORS ▸ What do they do that makes them your target audience? ▸ How are they solving their problems now?
- 22. PERSONAS NEEDS & GOALS ▸ What do they need to accomplish that will solve their problem? ▸ Why do they do the behaviors? ▸ How are they solving the problem now?
- 24. PAUSE!
- 25. QUESTIONS TO ANSWER: 1.ARE THERE ENOUGH PEOPLE LIKE THAT? 2.CAN YOU FIND ANY AND TALK TO THEM?
- 26. WHAT NEXT?
- 29. WITH “PRODUCT/SERVICE NAME” OMAR CAN…”ACCOMPLISH TASKS” Your Product VALUE PROPOSITION: USE CASES
- 30. 1.WRITE UP TO 6 USES 2.VOTE FOR THE TOP PICKS 3.RE-WRITE/DRAW THE TOP PICK
- 32. BRAINSTORM UP TO 4 FEATURES
- 33. RECAP!
- 34. WHAT YOU HAVE NOW: 1.PERSONA: WHO ARE YOUR USERS? WHAT ARE THEIR GOALS AND NEEDS? 2.VALUE PROPOSITION: WHAT CAN THE USERS DO WITH YOUR PRODUCT? 3.FEATURES: HOW WILL THEY ACCOMPLISH THAT?
- 37. Unhelpful Vain Good Better Magic NUMBER OF VISITS REGISTRATIONS % OF WEEKLY USERS % OF USERS WHO SIGN IN SEVERAL TIMES A DAY % OF USERS WHO USE THE SERVICE SEVERAL TIMES A DAY
- 38. METRICS GUIDELINES ▸ Metric should begin with a number ▸ number of… ▸ average number of… ▸ percent of… ▸ Metric should have a timeframe ▸ Per day… ▸ Per week… ▸ Per month…
- 40. RECAP!
- 41. WHAT YOU HAVE NOW: 1.PERSONA: WHO ARE YOUR USERS? WHAT ARE THEIR GOALS AND NEEDS? 2.VALUE PROPOSITION: WHAT CAN THE USERS DO WITH YOUR PRODUCT? 3.FEATURES: HOW WILL THEY ACCOMPLISH THAT? 4.ACTIONABLE METRICS: THE SWEET TASTE OF SUCCESS. OR FAILURE.