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Copyright © 2018, Phybbit Ltd. All rights reserved. BOT by Momentum × Phybbit
Copyright © 2018, Phybbit Ltd. All rights reserved. Phybbit 2011 4 7-10-7 Barbizon39 6F
Copyright © 2018, Phybbit Ltd. All rights reserved. 2011 2013 2018 Phybbit /SSP/DSP ( ) Kazuhiro Miyamoto
P E N D I N G PAT E N T C O N F I D E N T I A L Copyright © 2018, Phybbit Ltd. All rights reserved. • • •
P E N D I N G PAT E N T C O N F I D E N T I A L Copyright © 2018, Phybbit Ltd. All rights reserved. 1
Copyright © 2018, Phybbit Ltd. All rights reserved. “ ” No.1 -
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BOTだけではない！新型アドフラウドによる新たな問題点

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Publié le

アドフラウドというとBOTによるものというイメージが強いですが、
最近ではオーガニックユーザーや他の広告成果を奪い取るフラウドも出てきています。
この新型アドフラウドとは具体的にどんなものなのか、
それが引き起こす新たな問題点について解説します。
お問い合わせはこちらまで↓
https://spideraf.com/contact

Publié dans : Marketing
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BOTだけではない！新型アドフラウドによる新たな問題点

  1. 1. Copyright © 2018, Phybbit Ltd. All rights reserved. BOT by Momentum × Phybbit
  2. 2. Copyright © 2018, Phybbit Ltd. All rights reserved. Phybbit 2011 4 7-10-7 Barbizon39 6F
  3. 3. Copyright © 2018, Phybbit Ltd. All rights reserved. 2011 2013 2018 Phybbit /SSP/DSP ( ) Kazuhiro Miyamoto
  4. 4. P E N D I N G PAT E N T C O N F I D E N T I A L Copyright © 2018, Phybbit Ltd. All rights reserved. • • •
  5. 5. P E N D I N G PAT E N T C O N F I D E N T I A L Copyright © 2018, Phybbit Ltd. All rights reserved. 1
  6. 6. Copyright © 2018, Phybbit Ltd. All rights reserved. “ ” No.1 -
  7. 7. Copyright © 2018, Phybbit Ltd. All rights reserved. ADAD AD iframe
  8. 8. Copyright © 2018, Phybbit Ltd. All rights reserved. “ ” No.1 - IAB 50% 1
  9. 9. Copyright © 2018, Phybbit Ltd. All rights reserved. 2015 SNS AD AD AD AD AD AD “ ” “BOT( )”
  10. 10. Copyright © 2018, Phybbit Ltd. All rights reserved. BOT
  11. 11. Copyright © 2018, Phybbit Ltd. All rights reserved. AD AD AD Android AD AD AD ? Web
  12. 12. Copyright © 2018, Phybbit Ltd. All rights reserved. AD A
  13. 13. Copyright © 2018, Phybbit Ltd. All rights reserved. AD A
  14. 14. Copyright © 2018, Phybbit Ltd. All rights reserved. APP A
  15. 15. Copyright © 2018, Phybbit Ltd. All rights reserved. AD A
  16. 16. Copyright © 2018, Phybbit Ltd. All rights reserved. AD A
  17. 17. Copyright © 2018, Phybbit Ltd. All rights reserved.
  18. 18. Copyright © 2018, Phybbit Ltd. All rights reserved. B
  19. 19. Copyright © 2018, Phybbit Ltd. All rights reserved. B B APP
  20. 20. Copyright © 2018, Phybbit Ltd. All rights reserved. B B APP A B
  21. 21. Copyright © 2018, Phybbit Ltd. All rights reserved. B
  22. 22. Copyright © 2018, Phybbit Ltd. All rights reserved. B
  23. 23. Copyright © 2018, Phybbit Ltd. All rights reserved.
  24. 24. Copyright © 2018, Phybbit Ltd. All rights reserved. TVCM
  25. 25. Copyright © 2018, Phybbit Ltd. All rights reserved. TVCM
  26. 26. Copyright © 2018, Phybbit Ltd. All rights reserved. B TVCM CV B
  27. 27. Copyright © 2018, Phybbit Ltd. All rights reserved. B TVCM CV B B
  28. 28. P E N D I N G PAT E N T C O N F I D E N T I A L Copyright © 2018, Phybbit Ltd. All rights reserved. 2
  29. 29. Copyright © 2018, Phybbit Ltd. All rights reserved. KPI
  30. 30. Copyright © 2018, Phybbit Ltd. All rights reserved. A 120% 500 B 150% 500 C 0% 500 90% 1,500 e.g.
  31. 31. Copyright © 2018, Phybbit Ltd. All rights reserved.
  32. 32. Copyright © 2018, Phybbit Ltd. All rights reserved. A 120% B 150% e.g.
  33. 33. Copyright © 2018, Phybbit Ltd. All rights reserved. A 120% B 150% e.g. B
  34. 34. Copyright © 2018, Phybbit Ltd. All rights reserved. A 120% B 150% e.g. B B
  35. 35. Copyright © 2018, Phybbit Ltd. All rights reserved. A 120% B 150% e.g. B B B
  36. 36. Copyright © 2018, Phybbit Ltd. All rights reserved. B ” ”
  37. 37. P E N D I N G PAT E N T C O N F I D E N T I A L Copyright © 2018, Phybbit Ltd. All rights reserved. 3
  38. 38. Copyright © 2018, Phybbit Ltd. All rights reserved.
  39. 39. Copyright © 2018, Phybbit Ltd. All rights reserved.
  40. 40. Copyright © 2018, Phybbit Ltd. All rights reserved. ClickTime ConversionTime IpAddress UserAgent 2018-07-18 00:00:00 2018-07-18 00:02:00 106.132.84.40 Mozilla/5.0 (iPhone; CPU iPhone OS 10_1_1 like Mac OS X) A 2018-07-18 00:00:15 2018-07-18 00:02:15 106.132.84.41 Mozilla/5.0 (iPhone; CPU iPhone OS 10_4 like Mac OS X) App 2018-07-18 00:00:30 2018-07-18 00:02:30 106.132.84.42 Mozilla/5.0 (iPhone; CPU iPhone OS 10_1 like Mac OS X) App 2018-07-18 00:00:45 2018-07-18 00:02:45 106.132.84.43 Mozilla/5.0 (iPhone; CPU iPhone OS 9_1 like Mac OS X) Apple 2018-07-18 00:01:00 2018-07-18 00:03:00 106.132.84.40 Mozilla/5.0 (iPhone; CPU iPhone OS 10_1_1 like Mac OS X) A 2018-07-18 00:01:15 2018-07-18 00:03:15 106.132.84.41 Mozilla/5.0 (iPhone; CPU iPhone OS 10_4 like Mac OS X) App 2018-07-18 00:01:30 2018-07-18 00:03:30 106.132.84.42 Mozilla/5.0 (iPhone; CPU iPhone OS 10_1 like Mac OS X) App 2018-07-18 00:01:45 2018-07-18 00:03:45 106.132.84.43 Mozilla/5.0 (iPhone; CPU iPhone OS 9_1 like Mac OS X) Apple 2018-07-18 00:02:00 2018-07-18 00:04:00 106.132.84.40 Mozilla/5.0 (iPhone; CPU iPhone OS 10_1_1 like Mac OS X) A 2018-07-18 00:02:15 2018-07-18 00:04:15 106.132.84.41 Mozilla/5.0 (iPhone; CPU iPhone OS 10_4 like Mac OS X) App 2018-07-18 00:02:30 2018-07-18 00:04:30 106.132.84.42 Mozilla/5.0 (iPhone; CPU iPhone OS 10_1 like Mac OS X) App 2018-07-18 00:02:45 2018-07-18 00:04:45 106.132.84.43 Mozilla/5.0 (iPhone; CPU iPhone OS 9_1 like Mac OS X) Apple CV IP OS CV IP
  41. 41. P E N D I N G PAT E N T C O N F I D E N T I A L Copyright © 2018, Phybbit Ltd. All rights reserved. Spider AF4
  42. 42. Copyright © 2018, Phybbit Ltd. All rights reserved. / JS A 0 B 3 C 20
  43. 43. Copyright © 2018, Phybbit Ltd. All rights reserved. ID IP / ISP OS IDFA/GAID “ ”
  44. 44. P E N D I N G PAT E N T C O N F I D E N T I A L Copyright © 2018, Phybbit Ltd. All rights reserved. 5
  45. 45. Copyright © 2018, Phybbit Ltd. All rights reserved. BOT
  46. 46. P E N D I N G PAT E N T C O N F I D E N T I A L Copyright © 2018, Phybbit Ltd. All rights reserved. 31 We’re Hiring! m ( _ _ ) m Kazuhiro Miyamoto
  47. 47. P E N D I N G PAT E N T C O N F I D E N T I A L Copyright © 2018, Phybbit Ltd. All rights reserved. 31 We’re Hiring! m ( _ _ ) m Kazuhiro Miyamoto

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