1. Combining Search, Database and
Community Marketing
to Boost Lead Capture and Conversion
Brian C. Reed
CMO BoxTone
Brian.Reed@BoxTone.com
© BoxTone, Inc

2. Practice the 7 Habits
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3. The 7 Habits of Highly Effective Revenue Machines
1. Be Proactive  Go where they are
2. Begin with the End In Mind  Model pipe & process
3. Put First Things First  No database, no deals
4. Think Win/Win  What’s in it for me (WIIFM)
5. Seek First to Understand,  Buyer Personas
Then to be Understood
6. Synergize  Engage Community
7. Sharpen the saw  They all want to learn
(from Experts)
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4. Know Your Buyer Personas
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5. Know Your Buyer Personas
NEW
SOON
MORE ON PERSONAS
http://www.buyerpersona.com/
http://www.webinknow.com/2008/07/how-well-do-you.html
http://www.cooper.com/journal/2003/08/the_origin_of_personas.html
© BoxTone, Inc

6. © BoxTone, Inc

7. Interactive & Forwardable Content
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8. Interactive & Forwardable Content
OTHER TIPS
eBooks, Cards, Cartoons
Interactive Site Content On-Demand Webinars
YouTube & Blip.tv
Product Flash Demos Free Software Tools
ROI Calculators
© BoxTone, Inc

9. Grow Your Database
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10. Grow Your Database – Rich Marketing Mix
COST SAVING TIPS
Partner on Surveys
High-Value Downloads Custom List Build
Partner on Events
Content Syndication Sift & Target Promotions Newsletters &
Invite a Friend
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11. Search, Search, Search
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12. The Learning Cycle before the Buying Cycle…
“Mobile is now critical to
our VIPs and field
staff… so I need to
learn more about how to
manage this thing…”
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13. •BlackBerry Management
•BlackBerry Monitoring
•BlackBerry Support
Best SEO
•BlackBerry Administration
Page •BlackBerry Operations
•BlackBerry ROI
Blog on
Outage News
Blog on Event
Blog on
Partnership
PRWeb &
Press Release
Media
Coverage
Posted
Whitepaper
© BoxTone, Inc

14. Engage Your Community
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15. Experience Matters…
“What are other
people doing about
this issue…?”
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16. Engage Your Community – Online & Offline
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17. You may remember my rendezvous with the BoxTone team
during last year’s Wireless Enterprise Symposium… let’s
just say that a lot of drunk material was ‘corrected’ by our
editor. The Kings of Cool are back in Orlando this year and
look to make a splash with the BoxTone Mobile User
Management Lounge area at the annual
BlackBerry conference.
Nice. It's official. We have a place to record our
CrackBerry.com Podcasts during WES 2008
which is coming up May 13th-15th in Orlando! The
good folks at BoxTone are setting up a 'Mobile User
Management Lounge' and you can see where I've
staked CB's claim... by the couches next to the bar!
You'll know where to find us! :-)
© BoxTone, Inc