In this webinar session, Andras Baneth give a practical 6-part guide to making sure your message resonates both with your audience and event planners.
Andras touches on a lot of topics in this 45 minute session: from the risks of using too much jargon and abstract language, to how to tell a impactful story in a few minutes.
At the end of the session you will have a clearer idea of how to pitch yourself concisely and effectively to event organizers, and how speak engaging to your audience, so they will remember your message.
See the full recording at SpeakerHub.com: https://speakerhub.com/blog/speakerhub-masterclass-make-your-message-stick-andras-baneth
12. 1.Simpl
e
You are a student and you’re writing an article for the
school newspaper.
What headline would you use for this story?
“All teachers are required to attend workshops each year
to keep up with the latest educational methods. When
they join this annual event tomorrow, the focus will be on
how social media affects student’ attention span. Though
students will stay at home, teachers will have many
stories to share.”
18. 2.Unexpecte
d
Which are the 3 biggest economies in the world
(in descending order)
1.European Union, China, USA
2.China, European Union, USA
3.China, USA, European Union
4.USA, China, European Union
Or: really?
20. 2.Unexpecte
d Is it, really?
“Our company wants to forge new
economic opportunities that will
sustain and grow jobs in the face of
significant global challenges”
24. 3.Concrete
”I speak about energizing the
audience and help them achieve
their goals.”
”My approach is bold and I deliver
an innovative way of helping
minority groups.”
Type in chat:
Concrete?
25.
26. 3.Concrete
• Use figures: ”I’ve spoken about this topic to 82
groups”
• Use known names: ”Angelina Jolie was our goodwill
ambassador”
• Use proportions: ”They grew faster than Google did
in their first two years of operation”
• Give an example of what you do, or say ‘Do you
remember in the news when... Well, I was dealing with
that issue on a daily basis”
31. 4.Credible
• Your company's reputation
• Your academic background
• Your personal knowledge
• Your publications or online
presence
• Authenticity (general/situational)
You, as a person
(Esther: let’s show these one by one)
50. 5.Emotional
”It’s humbling to know that my work
changes people’s lives.”
”When I deliver a 30-minute talk, most
of what I say is forgotten. But I
managed to convince only one kid not
to do drugs as a result, it’s worth it.”
56. 6.Story
”A few days ago I met a colleague, he
looked at me and said...”
”When I was at university, I thought I’d
never be a speakers. But then I had this
amazing professor...”
”Last time I met a government official,
he asked me: don’t you just want to let
this issue go? So I said...”