Ryan Foland speaks with Ted Rubin, a leading Social Marketing Strategist. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, as well as being listed in Forbes Top 50 Social Media Power Influencers. He talks about marketing and resiliency. Ryan and Ted talk about a variety of topics in this no-nonsense talk about how to excel as a professional speaker, and how to market yourself and get more bookings. Listen to this podcast to find out: - When and how to raise your speaking fees - How to quickly adapt your content to suit the needs of your ever-changing audience - How to use MC-ing to segue into being booked for more high-level events - What effect your mindset can have on your speaking career - Two expert tips on how to use social media at a conference to get more bookings.

2. TED RUBIN
"A brand is what you do, a reputation is what
people remember and share."
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3. TED RUBIN
"You can't change, necessarily, or control what others do,
but you can always be in charge of how you react to it."
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4. TED RUBIN
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"I always look at the audience when speaking. I look
for cues, I look for whether they are understanding the
points I am making, are they nodding their heads, are
they paying attention to me."

5. TED RUBIN
"Keep your slides simple. Use them as just a lead in to
what you want to talk about, and have the ability to
change on the fly if the audience is not responding to
what you're saying."
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6. TED RUBIN
"To get started as a speaker; just do it, just jump in, pick
a small, innocuous event and get up in front of people
and talk."
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7. TED RUBIN
"Anybody can train to speak in front of an audience, repeat it
over and over, push out the material. But being able to read
an audience and deliver the content that people like,
takes a lot of practice."
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8. TED RUBIN
"Don't worry when you make a
mistake, because nobody but you
knows it."
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9. TED RUBIN
"What you have to learn is that
saying, 'No' defines you way more
than saying, 'Yes'."
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10. TED RUBIN
"If people event organizers start
saying, "Yes" very quickly, that's when
it's time to raise your price."
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11. TED RUBIN
"A great way to get speaking experience, and to
build your personal brand, is to ask questions
when you attend events and there's a big audience,
and there are people on stage."
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12. TED RUBIN
"Relationships are like muscle tissue—
the more they are engaged the stronger
and more valuable they become."
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13. EXPERT INSIGHTS ON
GROWING YOUR
SPEAKING BUSINESS
Listen to the World of Speakers Podcast Series on iTunes.
www.WorldofSpeakers.com
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