Better is not better. Different is better. In this 2016 Wedding MBA presentation, Jason shows wedding professionals why being “better” than the competition is, in fact, a recipe for struggle. He then explores the 7 human behavioral phenomenons that will supercharge your sales, ramp up your marketing, and skyrocket business growth.

1. JASON SPENCER
CERTIFIED PROFIT FIRST PROFESSIONAL
@ PROFITHOOD

2. #DIVERGENT @PROFITHOOD
CAVEMAN DAYS
HUNTERS
&
GATHERERS

3. #DIVERGENT @PROFITHOOD
CAVEMAN DAYS
HUNTERS
&
GATHERERS
OUR MINDS ARE
STILL WIRED TO
NOTICE
“DIFFERENT”
INSTANTLY AND TO
IGNORE “BETTER”

4. JASON SPENCER
CERTIFIED PROFIT FIRST PROFESSIONAL
@ PROFITHOOD

5. #DIVERGENT @PROFITHOOD
FRANK THE
SECURITY GUARD

6. #DIVERGENT @PROFITHOOD
FRANK THE
SECURITY GUARD

7. #DIVERGENT @PROFITHOOD

8. #DIVERGENT @PROFITHOOD

9. #DIVERGENT @PROFITHOOD
FRANK THE
SECURITY GUARD

10. #DIVERGENT @PROFITHOOD
THE LESSON
BETTER IS NOT BETTER
DIFFERENT IS BETTER

11. JASON SPENCER
CERTIFIED PROFIT FIRST PROFESSIONAL
@ PROFITHOOD

12. #DIVERGENT @PROFITHOOD

13. #DIVERGENT @PROFITHOOD

14. #DIVERGENT @PROFITHOOD

15. #DIVERGENT @PROFITHOOD

16. JASON SPENCER
CERTIFIED PROFIT FIRST PROFESSIONAL
@ PROFITHOOD

17. #DIVERGENT @PROFITHOOD

18. #DIVERGENT @PROFITHOOD

19. #DIVERGENT @PROFITHOOD
SMALL GIFTS ARE
ALL THAT’S
REQUIRED

20. #DIVERGENT @PROFITHOOD
THE CIRCUS

21. #DIVERGENT @PROFITHOOD
THE CIRCUS

22. #DIVERGENT @PROFITHOOD
THE CIRCUS
box of all
other
circuses

24. JASON SPENCER
CERTIFIED PROFIT FIRST PROFESSIONAL
@ PROFITHOOD

25. #DIVERGENT @PROFITHOOD
A-LIST
25 Flights
A-LIST PREFERRED
50 Flights
COMPANION PASS
100 Flights

26. #DIVERGENT @PROFITHOOD
THE
SHRIMP BOWL
EFFECT

27. #DIVERGENT @PROFITHOOD
CALIFORNIA
TIME-BASED OFFER
Just 10 Flights!
Complete in 3 Months!
COMPANION PASS
100 Flights

28. #DIVERGENT @PROFITHOOD
UNDER PROMISE
OVER DELIVER

29. #DIVERGENT @PROFITHOOD
DISNEY THEME
PARKS
MAGICAL
MOMENTS

30. #DIVERGENT @PROFITHOOD
UNDER PROMISE
OVER DELIVER

31. JASON SPENCER
CERTIFIED PROFIT FIRST PROFESSIONAL
@ PROFITHOOD

32. #DIVERGENT @PROFITHOOD
EVERYBODY HAS ANOTHER
SOLUTION THAT IS:
“BETTER”
“FASTER”
“CHEAPER”
OUR CLIENTS ARE
BEING ATTACKED

33. #DIVERGENT @PROFITHOOD
VIBRAM
5-FINGER SHOE

34. #DIVERGENT @PROFITHOOD
UNDER PROMISE
OVER DELIVER

35. #DIVERGENT @PROFITHOOD

36. #DIVERGENT @PROFITHOOD
EVERYBODY HAS ANOTHER
SOLUTION THAT IS:
“BETTER”
“FASTER”
“CHEAPER”
OUR CLIENTS ARE
BEING ATTACKED
DEFEND THEM

37. #DIVERGENT @PROFITHOOD

38. #DIVERGENT @PROFITHOOD

39. PLEASE VISIT ME IN THE
CREATING CONNECTIONS
BOOTH FOR YOUR CHANCE
AT 100 GRAND!