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The Secrets Behind 140% ROI: Here's Our Winning Dreamforce Strategy
1 Mar 2018•0 j'aime•254 vues
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Dreamforce is a big deal for marketers but a difficult conference to crack. With no booth, a small team, and a modest budget, we still saw 140% ROI from our presence. Our CEO and VP of Marketing reveal our nontraditional strategy and how we successfully left Dreamforce with impressive results. Want to watch the full webinar? Check it out here: https://splashthat.com/webinars/dreamforce-event-campaign-strategy
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The Secrets Behind 140% ROI: Here's Our Winning Dreamforce Strategy
- Here’s Our Winning Dreamforce Strategy The Secrets Behind 140% ROI:
- Ben Hindman Your hosts. Amy Holtzman @bennydotevents @demandmarketer
- Dreamforce by Numbers Let’s break it down. 170,000 Attendees 2700 Sessions 300 Exhibitors
- So….. Why Dreamforce?
- How do you break through all of the noise?
- How we conquered it 5 person marketing team $85,000 budget 5 hosted events 1 Dreamforce event calendar
- Mass Emails Paid Ads Social Event Lis4ng Sites Cloud Wine Dreamforce.Events Other Registra4ons Mastermind DinnerCustomers Execs In-Pipe Prospects New New Prospects Influencers C-Cycle Splash-Cycle Outfierce
- 2 Large Activations to Drive Net-New
- Dreamforce.Events Our curated calendar of the best events at Dreamforce.
- CloudWine Our flagship event.
- 4 Activations for Specific Targets
- Mastermind Dinner A VIP dinner for our top customers and in-pipe prospects.
- C-Cycle A SoulCycle ride exclusively for C-Suite and VP-Level.
- Splash-Cycle A SoulCycle ride exclusively for our customers and close friends (top prospects/ industry influencers).
- Outfierce Ride A SoulCycle ride supporFng Salesforce’s Ohana group for allies of diversity in sexual orientaFon and gender idenFty.
- Mass Emails Paid Ads Social Event Lis4ng Sites Cloud Wine Dreamforce.Events Other Registra4ons Mastermind DinnerCustomers Execs In-Pipe Prospects New New Prospects Influencers C-Cycle Splash-Cycle Outfierce
- It was a success, yeah?
- Opportunity in the Room $1.1 Million Open opportunity value of attendees at the event.
- What #’s are most important to you?
- No booth? No problem.
- Did you do paid? How did that go?
- How do you make the case for budget next year?
- Any regrets?
- The Secrets Behind 140% ROI: Here’s Our Winning Dreamforce Strategy 5 person marketing team 5 hosted events $85,000 budget 1775 engagements $415K in net-new opps generated $465K in generated or influenced revenue Let’s Wrap It Up
- Ask Us Anything. Ben Hindman Amy Holtzman @bennydotevents @demandmarketer
- Crush Your Next Event Your all-in-one guide to measuring the ROI from your events.
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