1. © 2 0 2 0 S P L U N K I N C .
© 2 0 2 0 S P L U N K I N C .
Do You Really
Need to Evolve
From Monitoring
to Observability?

2. During the course of this presentation, we may make forward‐looking statements regarding
future events or plans of the company. We caution you that such statements reflect our
current expectations and estimates based on factors currently known to us and that actual
events or results may differ materially. The forward-looking statements made in the this
presentation are being made as of the time and date of its live presentation. If reviewed after
its live presentation, it may not contain current or accurate information. We do not assume
any obligation to update any forward‐looking statements made herein.
In addition, any information about our roadmap outlines our general product direction and is
subject to change at any time without notice. It is for informational purposes only, and shall
not be incorporated into any contract or other commitment. Splunk undertakes no obligation
either to develop the features or functionalities described or to include any such feature or
functionality in a future release.
Splunk, Splunk>, Data-to-Everything, D2E, and Turn Data Into Doing are trademarks and registered trademarks of Splunk Inc. in the United States
and other countries. All other brand names, product names, or trademarks belong to their respective owners. © 2020 Splunk Inc. All rights reserved.
Forward-
Looking
Statements
© 2 0 2 0 S P L U N K I N C .

3. © 2 0 2 0 S P L U N K I N C .© 2020 SPLUNK INC.
Your Speakers
Staff Sales Engineer EMEA @ Splunk
Robert Castley
EMEA Director of Product Marketing, IT
Markets @ Splunk
Stephane Estevez
Chief Technology Officer @ Nixplay
John Marsden

4. © 2 0 2 0 S P L U N K I N C .
What is Observability?
The disingenuous rebranding of monitoring?
Monitoring on steroids?
DevOpsifying monitoring?

5. © 2 0 2 0 S P L U N K I N C .
Observability…The Word Starts Spreading
Because failure is shifting to application code and into production system behavior

6. © 2 0 2 0 S P L U N K I N C .
Why Observability?
Survivorship bias or survival bias is the logical error of concentrating on the people or things that
made it past some selection process, and overlooking those that did not, typically because of their lack
of visibility. This can lead to false conclusions in several different ways.
“Gentlemen, you need to
put more armour-plate
where the holes aren’t
because that’s where the
holes were on the
airplane that didn’t return”
(Abraham Wald, 1942)
A shot down aircraft doesn’t
externalize its state
Source: Wikipedia

7. © 2 0 2 0 S P L U N K I N C .
What is Observability?
in Software Systems
Input Output
Flow Valve Purity
Velocity Direction Quality
Physical Telemetry
in Industrial Systems
Customer ID Success/Fail $ Spend
Add to cart Checkout Bill/Ship
Logging, Metrics Functions

8. © 2 0 2 0 S P L U N K I N C .
(in IT – not only for
serverless or DevOps)
Focus
on what you
can’t see, the
unknowns.
What is
Observability?
If the root cause of a failure
stays invisible (the bullet
holes) your IT-plane will be
shot down again.
“

9. © 2 0 2 0 S P L U N K I N C .
Analyze
Monitoring
Observability
A Noun
A thing you have –
a property of a system
A Verb
Something you do to determine the state of an
application, a system, a service…
Act
If you are observable
I can monitor your
and take actions
find patterns
LOGS
METRICS
TRACES

10. © 2 0 2 0 S P L U N K I N C .
Cloud-
native env.
Networks
Security
Call Detail
Records
Telecoms
Web
Clickstreams
Online
Shopping Cart
Smartphones
and Devices
Custom
Applications
Energy
Meters
Storage
Servers
GPS
Location
RFID
Databases
Messaging
Firewall
APM
Tracing
Social
Media
Containers
TURN DATA INTO DOING
TO EVERYONE
Drive new revenue
Launch new
products
Improve Business
process
Meet SLAs
Reduce app Time to
Market
Secure my
organization
Move to predictive /
proactive IT
Get full-stack
Observability
Service Manager
Product Owner
CISO
DevOps
Process Engineer
Operations Manager
NOC
COO
APM
Micro
Services
Micro
Services
Tracing
Cloud-
native env.
LOGS
METRICS
TRACES
EVENTS
…

11. © 2 0 2 0 S P L U N K I N C .
Introducing SignalFx
Observability for Cloud and Microservices

12. © 2 0 2 0 S P L U N K I N C .
Metrics
Do I have a problem?
Traces
Where is the problem? Logs
What is causing
the problem?
Detect
Seconds
SLIs/KPIs
Troubleshoot
Seconds to minutes
Dependencies, high
cardinality
Root Cause
Minutes to hours
Unlimited detail
Three Pillars of Observability
The more observable a system, the quicker we can understand why it’s acting up and fix it

13. © 2 0 2 0 S P L U N K I N C .
The Only
Platform for
Monitoring,
Observability
and AIOps
Retain & Optimize Lift & Shift Re-Factor Re-Architect
SPLUNK CLOUD
DEVOPSIT Ops
Run AND Optimize
less strategic
(legacy) apps
Primarily using
Cloud IaaS
More Modular, but
Dependent App
Components
Loosely Coupled
Microservices, and
Serverless Functions
INVESTIGATE
IT Automation and
Incident ResponseSPLUNK PHANTOM
Event Management
and Event AnalyticsSPLUNK IT SERVICE INTELLIGENCE
ACT
ANALYZE
MONITOR
SPLUNK VICTOROPS
SPLUNK IT SERVICE INTELLIGENCE
Monitoring for Physical & Virtual Environments
SPLUNK SAI
AIOps & Service Insights for Biz and IT
Physical & Virtual Infrastructure Monitoring
SIGNALFX
Observability for Cloud,
Microservices and DevOps
NoSample
Distributed Tracing
Streaming Infrastructure
Analytics
The further to the right, the more SFx will be the right fit
The further to the right, the more SFx will apply

14. © 2 0 2 0 S P L U N K I N C .
SignalFx Was Born in the Cloud-Native Era
201720142002 2004 2006 2007 20102008
CLOUD-NATIVE
IaaS iPhone Micro-
Services
Serverless
K8S
Distributed
Tracing
DevOps
Splunk
Founded
SignalFx
Founded
Docker
Launch
Containers
VIRTUALIZATION
AWS
New Relic–
AppDynamics
Founded
Datadog
Founded
SignalFx
Microservices
APM
OpenTracing
Launch
2015
SignalFx
Infrastructure
Monitoring
2005
Dynatrace
Founded
HP
CA
BMC
Pre 2000
EMC Acquires
VMware
2013 20182015
CLIENT SERVER

15. © 2 0 2 0 S P L U N K I N C .
Streaming Metrics Architecture
Provides Insights in Seconds
• Two separate DBs for high scalability
• Streaming system for instant visibility
• Unified platform for a single source of
truth
Metrics
Analytics/Visualization
Alerts
Automation
Stream
Unified
Platform
Data Science
Metadata
Time Series
Stream
Seconds

16. © 2 0 2 0 S P L U N K I N C .
Collect Data from All Elements
of Cloud Infrastructure
Metrics
Cloud API Integrations
Platform Metrics
Custom Metrics
SIGNALFX PATENTED STREAMING ARCHITECTURE
COLLECTION PRE-PROCESSING STREAMING RETENTION ANALYTICS CAPABILITIES
SMART AGENTSMART AGENT

17. © 2 0 2 0 S P L U N K I N C .
Metadata Extraction and Metrics Management
SIGNALFX PATENTED STREAMING ARCHITECTURE
COLLECTION PRE-PROCESSING STREAMING RETENTION ANALYTICS CAPABILITIES
SMART AGENT
Metadata Extraction
SFx Quantizer™
DYNAMIC
LAG ADJUSTMENT
ROLL-UPS
1sec
1min
5min
1hr
+>
Metrics
Cloud API Integrations
Platform Metrics
Custom Metrics
© 2020 SPLUNK INC.

18. SignalFx is the Only Real-Time
Cloud Native Solution
Metadata Router
Time Series Router
MetaStore
MetricsStore
SIGNALFX PATENTED STREAMING ARCHITECTURE
COLLECTION PRE-PROCESSING STREAMING RETENTION ANALYTICS CAPABILITIES
SMART AGENT
Metadata Extraction
SFx Quantizer™
DYNAMIC
LAG ADJUSTMENT
ROLL-UPS
1sec
1min
5min
1hr
+>
Metrics
Cloud API Integrations
Platform Metrics
Custom Metrics
© 2020 SPLUNK INC.

19. © 2 0 2 0 S P L U N K I N C .
SignalFx is the Only Real-Time
Cloud Native Solution
Metadata Router
Time Series Router
MetaStore
MetricsStore
SIGNALFX PATENTED STREAMING ARCHITECTURE
COLLECTION PRE-PROCESSING STREAMING RETENTION ANALYTICS CAPABILITIES
SMART AGENT
Metadata Extraction
SFx Quantizer™
DYNAMIC
LAG ADJUSTMENT
ROLL-UPS
1sec
1min
5min
1hr
+>
Metrics
Cloud API Integrations
Platform Metrics
Custom Metrics

20. © 2 0 2 0 S P L U N K I N C .
SignalFx is the Only Real-Time
Cloud Native Solution
Metadata Router
Time Series Router
MetaStore
MetricsStore
SIGNALFX PATENTED STREAMING ARCHITECTURE
COLLECTION PRE-PROCESSING STREAMING RETENTION ANALYTICS CAPABILITIES
SMART AGENT
Metadata Extraction
SFx Quantizer™
DYNAMIC
LAG ADJUSTMENT
ROLL-UPS
1sec
1min
5min
1hr
+>
HIGH-RES
VISUALIZATION
AUTOMATION
ALERTING
Metrics
Cloud API Integrations
Platform Metrics
Custom Metrics
© 2020 SPLUNK INC.

21. © 2 0 2 0 S P L U N K I N C .
SignalFx is the Only Real-Time
Cloud Native Solution
Distributed
Traces
Auto-Instrumentation
Code Instrumentation
Telemetry Adapter
Metadata Router
Time Series Router
MetaStore
MetricsStore
Smart Gateway™
SIGNALFX PATENTED STREAMING ARCHITECTURE
COLLECTION PRE-PROCESSING STREAMING RETENTION ANALYTICS CAPABILITIES
SMART AGENT
Metadata Extraction
SFx Quantizer™
DYNAMIC
LAG ADJUSTMENT
ROLL-UPS
1sec
1min
5min
1hr
+>
HIGH-RES
VISUALIZATION
AUTOMATION
ALERTING
Metrics
Cloud API Integrations
Platform Metrics
Custom Metrics
© 2020 SPLUNK INC.

22. © 2 0 2 0 S P L U N K I N C .
SignalFx Meets the New Criteria with Unique
Capabilities
Built for Enterprise DevOps
• Monitoring-as-code with SignalFlowTM
or the Terraform provider
• Transparency and control into usage with
Service Bureau
• Mirrored dashboards enables shareable
best practices
Directed Troubleshooting
• NoSampleTM tracing captures every anomaly
• Outlier Analyzer pinpoints high latency operations
• Trace Navigator problem isolates to code-level
• Metricization compares traces/spans against
benchmarks
Open Flexible Data Collection
• Smart Agent based on collected
• Integrated into the distributed tracing ecosystem
Intelligent Problem Detection
• SignalFlowTM enables real-time problem detection
• Point and click data science alert templates
• Alert Preview eliminate alert noise
Real-Time Visualization and Analytics
• Fast time to value with hundreds of integrations and
pre-built content
• Auto-discovery of new services like containers in 1sec
• High cardinality analytics enable slicing and dicing of
data seamlessly

23. © 2 0 2 0 S P L U N K I N C .
Demo

24. © 2 0 2 0 S P L U N K I N C .
Insert Demo Video Here

25. © 2 0 2 0 S P L U N K I N C .

26. © 2 0 2 0 S P L U N K I N C .
Insert Customer Slides Here

27. © 2 0 2 0 S P L U N K I N C .
Q&A

28. © 2 0 2 0 S P L U N K I N C .
You!
Thank