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Rachel	FerdinandoNO BOUNDARIES:
Maximizing	Experiential	Marketing	
Activations	Through	Social
THE
CONVERGENCE
Our	Online	
&	Offline	Worlds
Start With Social
Online	to	Offline
DORITOS	BLAZE	THE	BEAT
Starts in the
Physical World
Offline	to	Online
CHEETOS	VISION
JURASSIC	DORITOS
JURASSIC	DORITOS
SmartSocial Summit | No Boundaries: Maximizing Experiential Marketing Activations Through Social - Rachel Ferdinando, Frit...
SmartSocial Summit | No Boundaries: Maximizing Experiential Marketing Activations Through Social - Rachel Ferdinando, Frit...
SmartSocial Summit | No Boundaries: Maximizing Experiential Marketing Activations Through Social - Rachel Ferdinando, Frit...
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SmartSocial Summit | No Boundaries: Maximizing Experiential Marketing Activations Through Social - Rachel Ferdinando, Frito-Lay North America

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SmartSocial Summit | No Boundaries: Maximizing Experiential Marketing Activations Through Social - Rachel Ferdinando, Frito-Lay North America

  1. 1. Rachel FerdinandoNO BOUNDARIES: Maximizing Experiential Marketing Activations Through Social
  2. 2. THE CONVERGENCE Our Online & Offline Worlds
  3. 3. Start With Social Online to Offline
  4. 4. DORITOS BLAZE THE BEAT
  5. 5. Starts in the Physical World Offline to Online
  6. 6. CHEETOS VISION
  7. 7. JURASSIC DORITOS
  8. 8. JURASSIC DORITOS

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