Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.
Raashi Rosenberger
Creative Strategy Lead
Pinterest
The Future of
Creative
Hi.Creative Strategy Lead

Raashi Rosenberger
Pinterest is the visual discovery engine
that helps you find and do what you
Pinterest is
visual first
People are visual first
Succulent
Lounge 

chair
Collaborativ
e space
Yellow
blouse
Macaron
Moscow
mule
Dim sum
Minimal
ki...
Visual is how people retain and
store information
Source placeholderSource: Glaser, R. (1983, June). Education and Thinkin...
Discover Pins that
are visually similar
to an image
Visual search
Discover
products inside
an image
Shop the look
Make your
camera the
keyboard
Lens
Audience growth &
global expansion
+250mMAU, growing 25% YoY
Source: Pinterest internal data
Introducing 

The Taste Tuner
175bPins
3bBoards
250mMAUs
Content at
© Copyright, All Rights Reserved Pinterest Inc. 2017
P100 

home trend:
sage
P100 

style trend:
mixed
metals
P100 

wellness
trend:
cleansing
oils
FabFitFun
boxed up
our tren...
IKEA made it
personal
The Home
Depot
went360º
Raashi Rosenberger
raashi@pinterest.com
SmartSocial Summit | We Really Just Want a Good Story: Engage Your Audience with Winning Content - Raashi Rosenberger, Pin...
SmartSocial Summit | We Really Just Want a Good Story: Engage Your Audience with Winning Content - Raashi Rosenberger, Pin...
SmartSocial Summit | We Really Just Want a Good Story: Engage Your Audience with Winning Content - Raashi Rosenberger, Pin...
SmartSocial Summit | We Really Just Want a Good Story: Engage Your Audience with Winning Content - Raashi Rosenberger, Pin...
SmartSocial Summit | We Really Just Want a Good Story: Engage Your Audience with Winning Content - Raashi Rosenberger, Pin...
Prochain SlideShare
Chargement dans…5
×

SmartSocial Summit | We Really Just Want a Good Story: Engage Your Audience with Winning Content - Raashi Rosenberger, Pinterest

165 vues

Publié le

Publié dans : Médias sociaux
  • Login to see the comments

  • Soyez le premier à aimer ceci

SmartSocial Summit | We Really Just Want a Good Story: Engage Your Audience with Winning Content - Raashi Rosenberger, Pinterest

  1. 1. Raashi Rosenberger Creative Strategy Lead Pinterest The Future of Creative
  2. 2. Hi.Creative Strategy Lead
 Raashi Rosenberger
  3. 3. Pinterest is the visual discovery engine that helps you find and do what you
  4. 4. Pinterest is visual first
  5. 5. People are visual first Succulent Lounge 
 chair Collaborativ e space Yellow blouse Macaron Moscow mule Dim sum Minimal kitchen Leather chair Overnight oats Waterfall adventures Teak 
 coffee table
  6. 6. Visual is how people retain and store information Source placeholderSource: Glaser, R. (1983, June). Education and Thinking: The Role of Knowledge. Technical Report No. PDS-6. Pittsburgh, PA: University of Pittsburgh, Learning and Development Center. 80% of what they see and do 20%10% of what they readof what they hear People remember…
  7. 7. Discover Pins that are visually similar to an image Visual search
  8. 8. Discover products inside an image Shop the look
  9. 9. Make your camera the keyboard Lens
  10. 10. Audience growth & global expansion +250mMAU, growing 25% YoY Source: Pinterest internal data
  11. 11. Introducing 
 The Taste Tuner
  12. 12. 175bPins 3bBoards 250mMAUs Content at
  13. 13. © Copyright, All Rights Reserved Pinterest Inc. 2017
  14. 14. P100 
 home trend: sage P100 
 style trend: mixed metals P100 
 wellness trend: cleansing oils FabFitFun boxed up our trends
  15. 15. IKEA made it personal
  16. 16. The Home Depot went360º
  17. 17. Raashi Rosenberger raashi@pinterest.com

×