1. The Gap taps Postagram to give
away postcards on Facebook

2. Read more at http://venturebeat.com/2012/11/08/gap-postagram-partnership/#cOMsTtvHYAGM6kYj.99

3. Picture is worth a thousand words!
• If a picture is worth a thousand words, what’s the value of a
postcard?
• The Gap hoped to find it out.
• The apparel maker launched a holiday postcard promotion
on Facebook with an application powered by startup
Sincerely.
• The company is allowing fans to send their own Facebook
photos as real, printed postcards to social network friends
free of charge.

4. 1 million free postcards!
• The Gap is gave away up to 1 million free postcards
through the end of December.
• The cards, which are delivered with a pop-out square
photo and a message from the Facebook sender,
typically retailed for $0.99 a piece.
• Gap fans can send up to two free postcards.

5. First Mover advantage to Gap!
• The brand’s sentimental holiday initiative is the result
of a partnership with keepsake startup Sincerely,
which makes a mobile application called Postagram
for mailing Instagram, Facebook, and mobile camera
shots as postcards.
• The Gap was the first brand to take advantage of
Sincerely’s brand-centric service Postagram Direct

6. First Mover advantage to Gap!
• Postagram Direct ports the standard postcard
product to a custom-branded Facebook experience
where companies like the Gap can offer their fans
the sponsored printed freebies.
• Brands can also add logos, coupons, hashtags or QR
Codes to postcards.
• Direct customers pay a campaign setup fee, along
with a monthly fee based on the number of cards
sent.

7. Service Provider Speaks!
• “This partnership happened because the Gap’s head
of social media is a user of Postagram,” Sincerely CEO
and co-founder Matt Brezina says.
• “They think photos are important — and loved the
idea of tying their brand to something as tangible
and emotional as a card sent to a loved one in the
mail.”

8. Postagram – A Strong offering
• Sincerely competes with Apple, which makes a
greeting card application for iOS, and a host of other
applications and print shops helping smartphone
owners transform digital captures into tangible
treasures.
• The two-year-old startup has raised roughly $3
million in funding and partnered with Facebook to
test a post card feature for the social network.