6. WE HAVETHE ANSWER
TOYOUR PROBLEMS!!!!!
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7. LOST & FOUND CHIP
Attach this chip to your belongings, and
let our app do rest of the work. Our app would
remember where the item were last kept and
can track the item to any location.
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9. Lost & Found is a mobile application which helps the user to locate items
of everyday importance at the click of a button. A Lost & Found chip can be
attached to your belongings like Laptop, Wallet or even pets.The app tracks
the chip using a unique ID called the LF number.
10. Any item can be tracked within a few seconds.
If your phone is lost, then you can use any of
the LF chip to ring your phone, even if it is on silent.
https://i.ytimg.com/vi/sG2OD1EWj6M/hqdefault.jpg
13. COMPANY OVERVIEW We provide a free and a
premium version of the app.
Extremely easy to use and friendly UI.
Objects can be located from
anywhere, distance isn’t a
barrier.
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Available on Google
Play and iOS.
14. FEATURES OF THE LOST & FOUND CHIP
THE CHIP CAN HELP SET OFFYOUR PHONE
EVEN IFTHE PHONE IS ON SILENT.
The chip can be attached easily to the laptop,
key or put inside your backpack and wallet.
THE CHIP USESTHE SAMETECHNOLOGY ASTHAT
USED FORTRACKING MOBILES USING IMEI NUMBER.
Every chip has a unique LF number,
which is used for tracking.
It has a long battery life, also the phone battery is not drained,
as much as it would have drained if Bluetooth technology were used.
15. ALSO,WE HAVE OUR
SERVICE CENTERSWHICH
CAN HELP ADDRESSTHE
GRIEVANCES OF CUSTOMERShttp://www.gulbargalocal.com/wp-content/uploads/2014/08/service-centre-logo-300x2402.png
16. MARKET OVERVIEW
Strategic Asset is location of all your devices and belongings at your fingertips.
Collaboration with firms who want to advertise on our platform.
Tile is currently our biggest competitor in the market.
Potential customers are working class people in the age group of 25-50 years, who are heavy
smartphone users.
Available on platforms like Google Play and iOS.
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17. Opportunities
A huge market which is looking for an app like this.
The fast paced life of working professionals often leads to forgetfulness,
that is where Lost & Found comes into picture.
Threats
Constant innovation according to changing customer needs.
Competitor threat would always be there.
Low budget of Marketing.
20. The emphasis would be getting maximum
users and market share.
We aim to have one hundred thousand premium
users at the end of one year into service.
At least one in three free version users,
should eventually buy the premium
version.
23. CUSTOMERS
People who forget where they have kept their belongings
because of a busy schedule or any other reason.
Mostly working class populations of age 25-50 years old.
The app allows the user to search for lost items in a matter of seconds.
It is almost like a personal assistant who remembers where everything is kept.
24. COLLABORATORS
Key collaborators could be other tech companies,
who are looking to attract a similar target market.
Collaborators would get to reach audiences
through the medium of our app.
Customers would come to know about various apps .
25. COMPETITORS
Our biggest competitor isTile and other such apps
which provide personalized tracking of belongings.
The only way to compete with them is to provide better service
and better monetary incentives for the users.
29. Free and premium versions available.
Free version helps you get an account created and do
some very basic tracking of items on a 30-day trial basis.
The chip would be shipped for 50 cents.
One LF chip for a 30-day free trail in the free version.
30. Premium version available for $15/year.
In premium version, user gets each LF chip for $6.
Premium features include tracking your mobile phone
from any of the LF chip.
31. 3 month guarantee for the chip.
Free service at service centre for up to one year after
purchase of the chip.
Free shipping of the chips in case if you are a premium
user.
33. If a user gets 4 or more people to download
the free version of the app and use the free
30-day trial chip then, he gets
the premium version at $9/year.
If user gets 2 or more people to sign up
for the premium version, then premium
version comes for $4/year.
FOR CUSTOMERS
34. FOR COLLABORATORS
They get to market their app on our platform.
Also, they can advertise on our
platform for free for the first five days.
Free use of Premium version for 6 months.
They get to reach out to our
target market, which is very tech savvy.
37. Following that, we would look
towards more conventional forms
of communication like google ads,
websites, newspaper and magazine
ads and television commercials.
38. DISTRIBUTION
The primary distribution channels are
• Google Play store
• iOS App store
• Lost & Found Website
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40. The organizational structure and business processes involves:
Management team: Finance, Marketing,
Operations, Human Resources
Developers:The designers and programmers who create the app,
website and all the technology related to it
Logistics team:They handle the delivery of LF chips to the customers
and management of the inventory .
Service Centre:The personnel who are our point of contact to
the customers via the service centres.
43. This presentation was made by Srikant Nair,
L.D.College of Engineering, Ahmedabad
as a part of marketing internship under
Prof. Sameer Mathur, IIM Lucknow.
DISCLAIMER