Currently working as a Associate Strategic Consultant

1. Curriculum Vitae
Name : Srujan Akurathi Phone: 8801246450
Education : PGPM (Marketing & Banking)
Institution : ICFAI Business School (Bangalore)
Email : srujan.akurathi@gmail.com
Career Objective:
The prime focus is to start my career as an Analyst in an organization that provides me excellent work
culture. I would like to utilize and enhance my skillset for my professional and personal growth.
Work Experience:
Job Role : Associate Strategic Consultant (March 2015-August 2015)
Organisation : IndustryARC (Hyderabad)
Domain : Electronics and Aviation
Description:
• As an Associate Strategic analyst in electronics domain I have contributed in three research reports
namely ‘3D sensors’, ‘Gesture recognition’ and ‘UAV market’ with in the span of four months.
• Conducting both primary and secondary research, interacting with industry experts, value chain
analysis, PESTEL, PORTERS coming up with key findings and analytics report writing are my duties.
• My role include: Developing research plan, dealing with consult reports and report presentations.
Projects and Assignments:
Summer Internship Project (February 2014 – May 2014):
Organization : 2Pi Interactive Pvt Ltd
Title : Understanding the consumer behaviour to find the value proposition and the
product concept for an e-commerce portal in the e-tailing industry
Description:
• My objectives were to find:
(a) Consumer behavior towards online grocery shopping
(b) Organizing the unorganized retailers for online grocery shopping portal
• Understanding the consumer behavior, factors affecting the consumer behavior through secondary
research.
• Understanding penetration rate of e-commerce startups and factors affecting the e-commerce
industry.

2. • Conducting primary research to collect the consumer behavior towards the e-grocery shopping and
estimating the technical feasibility of the grocery suppliers for upcoming e-grocery portal.
• I came up with an analysis regarding consumer's spending across different geographical locations in
Bangalore and developed strategies to be followed, for offering better shopping experience to
customers.
Paper Presentation:
Title : Developing Visual Branding Strategy
Description :
• To develop Visual Branding Strategy for IBS Bangalore to achieve high penetration across South-India.
• Apart from the rewards my team and I got, most of our strategies being followed by ICFAI Educational
Institutes.
Project During Graduation:
Title : Home and office security system with voice announcement
Description :
• We have implemented a device which alone can detect antitheft alarm, fire, gas and oil leakages at
a time and alerts user by an alarm ring. Here we have used a speaker, a smoke and gas detector and
AT89C51 MC.
• To enable antitheft alarm we have used AT89C51 MC, Photo diode and a UV light emitting diode.
Skills : Advanced Excel, Outlook, Power Point, MS Word, SPSS, Handling client’s questions
Academic Profile:
Course College/Board/University
Year of
Passing
Percentage/CGPA
PGPM IBS Bangalore 2015 5.93 CGPA
B.Tech
Narasaraopet Institute of Technology,
JNTU Kakinada
2012 57.12%
Intermediate
Sri Chaitanya Junior College
Board of Intermediate Education, AP
2008 87.5%

3. X Class
Viveka Public School, Tenali,
Andhra Pradesh
2006 85.8%
Co-curricular Activities:
• I was cultural representative in my college, during my PGPM course.
• I was the best performer in Strength Mania, an intra-college bodybuilding
competition held in IBS Bangalore, in the year 2014.
• Along with my friends I have initiated various social campaigns during my
graduation and post-graduation.
Personal Profile:
Gender : Male
DOB : 29 06-1991.
Languages
known
: English, Telugu & Hindi.
Mailing
Address
: Plot no: 738, Gokul Plots,
KPHB-9th
Phase, Hyderabad
Telengana.
References:
Mr. Surjyabrat Buragohain Prof. Prashobhan Palakkel
CEO, 2Pi Interactive Pvt Ltd IBS Bangalore
Bangalore Ph No: 9449612995
Ph No: 9741500215
Signature