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People	
  Strategies	
  for	
  Success	
  
•  Consultant	
  
•  Hospitality	
  Industry	
  
•  Opera8ons	
  and	
  HR	
  
•  Align	
  People	
  
Performance	
  and	
  
Business	
  Results	
  
•  Traveler	
  
•  Social	
  Media	
  Geek	
  
–  @hraligneddesign	
  
•  Mixed	
  Media	
  Ar8st	
  
The	
  Changing	
  Customer	
  Experience	
  
•  Prepared/Convenience	
  
•  Choices	
  
•  Crea8vity	
  and	
  Presenta8on	
  
•  Fresh	
  
•  Knowledge/Informa8on	
  
•  Service	
  
•  Hospitality	
  
Service	
  Profit	
  Chain	
  
Employee	
  
Sa8sfac8on	
  
and	
  
Engagement	
  
Service	
  and	
  
Value	
  
Customer	
  
Sa8sfac8on	
  
and	
  Loyalty	
  
Revenue	
  
Growth	
  and	
  
Profitability	
  
People	
  Strategies	
  for	
  Success	
  
Customer	
  
Experience	
  
•  Prepared/Convenience	
  
•  Choices	
  
•  Crea8vity	
  and	
  
Presenta8on	
  
•  Fresh	
  
•  Knowledge/Informa8on	
  
•  Service	
  
•  Hospitality	
  
	
  
•  Culinary	
  Exper8se	
  
•  Crea8vity	
  
•  Learning	
  Agility	
  
•  Merchandising	
  
•  Service	
  Orienta8on	
  
•  Hospitable	
  
•  Rela8onship	
  Builders	
  
Employee	
  	
  
Profile	
  
•  26%	
  	
  -­‐	
  Coachability	
  	
  
•  23%	
  -­‐	
  Emo8onal	
  Intelligence.	
  
•  17%	
  -­‐	
  Mo8va8on	
  	
  
•  15%	
  -­‐	
  Temperament	
  
•  11%	
  -­‐	
  Technical	
  Competence	
  
	
  
~Leadership	
  IQ	
  
Employment	
  Brand	
  
Employment	
  Brand	
  
	
  
What	
  are	
  current	
  and	
  prospec8ve	
  employees	
  
saying	
  about	
  your	
  company	
  as	
  a	
  place	
  to	
  work?	
  
	
  
Do	
  you	
  like	
  what	
  they	
  are	
  saying?	
  
Employment	
  Brand	
  
•  Define	
  
–  Partner	
  with	
  marke8ng	
  
–  Talk	
  to	
  your	
  employees;	
  develop	
  “Brand	
  Ambassadors”	
  
•  Communicate	
  	
  
–  Website	
  
–  Blogs,	
  newsle`ers,	
  job	
  boards	
  
–  Social	
  media	
  
–  Speak	
  at	
  events	
  where	
  poten8al	
  recruits	
  might	
  be	
  in	
  the	
  
audience	
  
•  Reinforce	
  	
  
–  Benefits	
  and	
  rewards	
  
–  Employee	
  programs	
  -­‐	
  On-­‐boarding,	
  Training	
  
–  Career	
  Workshops	
  
•  Monitor	
  
Sourcing	
  
•  Restaurant	
  companies	
  with	
  
similar	
  business	
  models	
  
•  Hotel	
  –	
  F	
  &	
  B	
  Directors	
  
•  Hospitality	
  Schools	
  
•  Trade	
  Schools	
  
•  Hospitality	
  &	
  Retail	
  	
  Job	
  
Boards	
  
•  Hospitality	
  &	
  Retail	
  
Recruiters	
  
•  Social	
  Media	
  
•  Referral	
  Programs	
  
Recrui8ng	
  Prac8ces	
  
•  Create	
  a	
  Hiring	
  Profile	
  
–  Organiza8on	
  alignment	
  
–  Need	
  to	
  have	
  versus	
  nice	
  to	
  have	
  
•  Hire	
  for	
  Reten8on	
  
–  Mul8ple	
  Interviews	
  
–  Ask	
  the	
  right	
  ques8ons	
  
–  Make	
  a	
  thoughhul	
  decision	
  
•  Leverage	
  Tools	
  
–  Job	
  Pos8ngs	
  
–  Interview	
  Guides	
  
–  Technology	
  –	
  Applicant	
  Tracking	
  Systems	
  
On-­‐Boarding	
  
“58%	
  of	
  employees	
  more	
  likely	
  to	
  be	
  with	
  a	
  company	
  
within	
  three	
  years	
  if	
  they	
  completed	
  a	
  structured	
  
onboarding	
  process.”	
  
~Wynhurst	
  Group	
  
	
  
“Effec8ve	
  on-­‐boarding	
  programs	
  increase	
  employee	
  
performance	
  11%.	
  	
  Discre8onary	
  effort	
  increases	
  20%.”	
  
~Corporate	
  Leadership	
  Council	
  
On-­‐Boarding	
  
•  Welcome	
  
•  Communicate	
  Culture	
  
•  Explain	
  Performance	
  
Expecta8ons	
  
•  Review	
  the	
  Rules	
  –	
  
Wri`en	
  and	
  Unwri`en	
  
•  Create	
  Connec8ons	
  
•  Celebrate	
  
Training	
  Programs	
  
•  Objec8ves	
  and	
  
Outcomes	
  
•  Aligned	
  with	
  Business	
  
Objec8ves	
  
•  Entry	
  Level	
  Training	
  
•  Incumbent	
  New	
  Skill	
  
Training	
  
•  Realis8c	
  Timeframes	
  
•  Evalua8on	
  
On-­‐Going	
  Development	
  
•  Individualized	
  
Performance	
  
Improvement	
  Plans	
  
•  Varied	
  Development	
  
–  Educa8on	
  
–  Experience	
  
–  Exposure	
  
Average	
  Turnover	
  Costs	
  
%	
  of	
  Annual	
  Salary	
  
•  Entry-­‐level	
  -­‐	
  30-­‐50%	
  	
  
•  Mid-­‐level	
  -­‐	
  	
  150%	
  +	
  	
  
•  High-­‐level	
  or	
  Highly	
  
Specialized	
  –	
  400%	
  
Cost	
  Factors	
  
•  Hiring	
  
•  Training	
  
•  Lost	
  Produc8vity	
  
•  Lost	
  Revenue	
  
Full	
  Time	
  Employee	
  earning	
  $10.00/hour	
  	
  =	
  
$8,320	
  to	
  Replace	
  
Effec8ve	
  Reten8on	
  Strategy	
  
•  Hire	
  Well	
  
•  Communicate	
  and	
  Collaborate	
  	
  
•  Develop	
  Rela8onships	
  
•  Create	
  Growth	
  and	
  
Opportunity	
  
•  Reward	
  and	
  Recognize	
  
	
  
•  Clear	
  expecta8ons	
  
•  Informa8on	
  people	
  
need	
  to	
  do	
  their	
  jobs	
  
•  Coach	
  
•  Provide	
  8mely,	
  relevant	
  
feedback	
  
Communicate	
  
Collaborate	
  
•  Ask	
  for	
  feedback	
  
•  LISTEN	
  
•  Share	
  knowledge	
  
•  Encourage	
  cross	
  
func8onal	
  teams	
  
Develop	
  Rela8onships	
  
“Employees	
  don’t	
  quit	
  jobs,	
  they	
  quit	
  managers.	
  	
  
There	
  is	
  a	
  direct	
  correla8on	
  between	
  the	
  
impression	
  a	
  manager	
  gives	
  and	
  an	
  employee’s	
  job	
  
sa8sfac8on.	
  Up	
  to	
  80%	
  of	
  employee	
  turnover	
  is	
  
caused	
  directly	
  by	
  ineffec8ve	
  or	
  overtly	
  hos8le	
  
management.”	
  
	
  
~	
  Steve	
  Miranda,	
  Managing	
  Director	
  of	
  the	
  Center	
  for	
  Advanced	
  Human	
  
Resource	
  Studies,	
  Cornell	
  University.	
  
Develop	
  Rela8onships	
  
	
  
“I've	
  learned	
  that	
  people	
  will	
  forget	
  what	
  you	
  
said,	
  people	
  will	
  forget	
  what	
  you	
  did,	
  but	
  people	
  
will	
  never	
  forget	
  how	
  you	
  made	
  them	
  feel.“	
  
	
  
~	
  Maya	
  Angelou	
  
•  Meaningful	
  Work	
  
•  Development	
  	
  
•  Mentor	
  Programs	
  
•  Career	
  Paths	
  
•  Making	
  a	
  Difference	
  
Reward	
  and	
  Recognize	
  
•  Compe88ve	
  
Compensa8on	
  
•  Benefits	
  of	
  Value	
  
•  Work	
  Life	
  Balance	
  
•  Recogni8on	
  
–  Individualized	
  
–  Aligned	
  
–  Intangible/Tangible	
  
–  Public/Private	
  
People	
  Strategies	
  for	
  Success	
  
THANK	
  YOU!	
  
Janet	
  A.	
  Hoffmann	
  
President	
  
HR	
  Aligned	
  Design	
  
www.HRAlignedDesign.com	
  
janet@hraligneddesign.com	
  
@hraligneddesign	
  

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Janet Hoffmann, Principal, HR Aligned Design - People Platform: Recruitment, Training, Retention

  • 2. •  Consultant   •  Hospitality  Industry   •  Opera8ons  and  HR   •  Align  People   Performance  and   Business  Results   •  Traveler   •  Social  Media  Geek   –  @hraligneddesign   •  Mixed  Media  Ar8st  
  • 3.
  • 4. The  Changing  Customer  Experience   •  Prepared/Convenience   •  Choices   •  Crea8vity  and  Presenta8on   •  Fresh   •  Knowledge/Informa8on   •  Service   •  Hospitality  
  • 5. Service  Profit  Chain   Employee   Sa8sfac8on   and   Engagement   Service  and   Value   Customer   Sa8sfac8on   and  Loyalty   Revenue   Growth  and   Profitability  
  • 7.
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  • 9. Customer   Experience   •  Prepared/Convenience   •  Choices   •  Crea8vity  and   Presenta8on   •  Fresh   •  Knowledge/Informa8on   •  Service   •  Hospitality     •  Culinary  Exper8se   •  Crea8vity   •  Learning  Agility   •  Merchandising   •  Service  Orienta8on   •  Hospitable   •  Rela8onship  Builders   Employee     Profile  
  • 10. •  26%    -­‐  Coachability     •  23%  -­‐  Emo8onal  Intelligence.   •  17%  -­‐  Mo8va8on     •  15%  -­‐  Temperament   •  11%  -­‐  Technical  Competence     ~Leadership  IQ  
  • 12. Employment  Brand     What  are  current  and  prospec8ve  employees   saying  about  your  company  as  a  place  to  work?     Do  you  like  what  they  are  saying?  
  • 13. Employment  Brand   •  Define   –  Partner  with  marke8ng   –  Talk  to  your  employees;  develop  “Brand  Ambassadors”   •  Communicate     –  Website   –  Blogs,  newsle`ers,  job  boards   –  Social  media   –  Speak  at  events  where  poten8al  recruits  might  be  in  the   audience   •  Reinforce     –  Benefits  and  rewards   –  Employee  programs  -­‐  On-­‐boarding,  Training   –  Career  Workshops   •  Monitor  
  • 14. Sourcing   •  Restaurant  companies  with   similar  business  models   •  Hotel  –  F  &  B  Directors   •  Hospitality  Schools   •  Trade  Schools   •  Hospitality  &  Retail    Job   Boards   •  Hospitality  &  Retail   Recruiters   •  Social  Media   •  Referral  Programs  
  • 15. Recrui8ng  Prac8ces   •  Create  a  Hiring  Profile   –  Organiza8on  alignment   –  Need  to  have  versus  nice  to  have   •  Hire  for  Reten8on   –  Mul8ple  Interviews   –  Ask  the  right  ques8ons   –  Make  a  thoughhul  decision   •  Leverage  Tools   –  Job  Pos8ngs   –  Interview  Guides   –  Technology  –  Applicant  Tracking  Systems  
  • 16.
  • 17. On-­‐Boarding   “58%  of  employees  more  likely  to  be  with  a  company   within  three  years  if  they  completed  a  structured   onboarding  process.”   ~Wynhurst  Group     “Effec8ve  on-­‐boarding  programs  increase  employee   performance  11%.    Discre8onary  effort  increases  20%.”   ~Corporate  Leadership  Council  
  • 18. On-­‐Boarding   •  Welcome   •  Communicate  Culture   •  Explain  Performance   Expecta8ons   •  Review  the  Rules  –   Wri`en  and  Unwri`en   •  Create  Connec8ons   •  Celebrate  
  • 19. Training  Programs   •  Objec8ves  and   Outcomes   •  Aligned  with  Business   Objec8ves   •  Entry  Level  Training   •  Incumbent  New  Skill   Training   •  Realis8c  Timeframes   •  Evalua8on  
  • 20. On-­‐Going  Development   •  Individualized   Performance   Improvement  Plans   •  Varied  Development   –  Educa8on   –  Experience   –  Exposure  
  • 21.
  • 22. Average  Turnover  Costs   %  of  Annual  Salary   •  Entry-­‐level  -­‐  30-­‐50%     •  Mid-­‐level  -­‐    150%  +     •  High-­‐level  or  Highly   Specialized  –  400%   Cost  Factors   •  Hiring   •  Training   •  Lost  Produc8vity   •  Lost  Revenue   Full  Time  Employee  earning  $10.00/hour    =   $8,320  to  Replace  
  • 23. Effec8ve  Reten8on  Strategy   •  Hire  Well   •  Communicate  and  Collaborate     •  Develop  Rela8onships   •  Create  Growth  and   Opportunity   •  Reward  and  Recognize    
  • 24.
  • 25. •  Clear  expecta8ons   •  Informa8on  people   need  to  do  their  jobs   •  Coach   •  Provide  8mely,  relevant   feedback   Communicate  
  • 26. Collaborate   •  Ask  for  feedback   •  LISTEN   •  Share  knowledge   •  Encourage  cross   func8onal  teams  
  • 27. Develop  Rela8onships   “Employees  don’t  quit  jobs,  they  quit  managers.     There  is  a  direct  correla8on  between  the   impression  a  manager  gives  and  an  employee’s  job   sa8sfac8on.  Up  to  80%  of  employee  turnover  is   caused  directly  by  ineffec8ve  or  overtly  hos8le   management.”     ~  Steve  Miranda,  Managing  Director  of  the  Center  for  Advanced  Human   Resource  Studies,  Cornell  University.  
  • 28. Develop  Rela8onships     “I've  learned  that  people  will  forget  what  you   said,  people  will  forget  what  you  did,  but  people   will  never  forget  how  you  made  them  feel.“     ~  Maya  Angelou  
  • 29. •  Meaningful  Work   •  Development     •  Mentor  Programs   •  Career  Paths   •  Making  a  Difference  
  • 30. Reward  and  Recognize   •  Compe88ve   Compensa8on   •  Benefits  of  Value   •  Work  Life  Balance   •  Recogni8on   –  Individualized   –  Aligned   –  Intangible/Tangible   –  Public/Private  
  • 32. THANK  YOU!   Janet  A.  Hoffmann   President   HR  Aligned  Design   www.HRAlignedDesign.com   janet@hraligneddesign.com   @hraligneddesign