PERSONAL BRAND EXPLORATION
Stan Long
Project & Portfolio I: Week 1
MONTH DAY, YEAR

Hello my name is Stan Long, and my passion is basketball; my foundation is
built upon 3 core values that I approach life with. These values are integrity,
compassion, consistency, and perseverance. Growing up in a family that is
the embodiment of coming from nothing and turning it into something, that
gave me a constant reminder that anything is possible with the right
mindset, hard work, and chasing your purpose. Having this instilled into my
day-to-day life has prepared me for the journey in sportscasting. I believe
that my leadership and networking skills can not only help me reach the
goals that I have set for myself, but also help give me the platform to bring
as many of the right people with me to succeed as well. A true leader is only
as successful as the people are around them and I strive to make my
impact in this industry by making the people around me shine to their fullest
potential.
IDENTITY
Picture of You
Goes Here

PROFESSION
Potential Job Titles:
• Broadcast Technician
• Television News Anchor
• Newscast Director
BRAND ARCHETYPE – My Brand
Archetype is Guy Next Door. My
strength comes from numbers, I can
not only make people feel seen but
also give them the inspiration and
motivation to succeed in their own
life as well.
Sportscasting for National Basketball Association
Picture Relevant
to Your Industry
Goes Here

Hiring Managers in the Sportscasting Industry
TARGET AUDIENCE
Amy Riley
Outreach Plan:
• I will connect with her on LinkedIn
• She seems to be very active on LinkedIn so that will be
my route for communication
• I believe when I’m 6 months away from graduation is
when I will reach out and, in the meantime, I’ll remain
active on LinkedIn and create a presence on her posts.
Sr. Recruiter at ESPN
Gene White
Outreach Plan:
• I will connect with him on LinkedIn & Twitter
• He seems very active on Twitter so that will be my route
for communication.
• I believe when I’m 6 months away from graduation is
when I’ll reach out and, in the meantime, I’ll remain
active on LinkedIn and create a presence on his posts.
Director & Talent Acquisition
at Fox Sports
Kate Rodehau
Outreach Plan:
• I will connect with her on LinkedIn and the Bleacher
Report App
• She’s more active on Bleacher Report than LinkedIn so
reaching out through both will be my ideal route for
communication.
• I believe when I’m 6 months away from graduation is
when I will begin to start reaching out. In the meantime,
I’ll be active on her LinkedIn and Bleacher Report posts
and creating my presence.
PROFILE
PICTURE
HR Business Partner at
Bleacher Report

GOALS
Short Term: (Immediately After Graduation, 2023)
• Have a 150% increase in LinkedIn connections.
‣Send out 12 direct messages a week and
research different sportscasting companies by
July 2024
Mid Term: (2024)
• Have a strong internal network within the company
I’m interning with.
‣Help others around me succeed and gain 7
important connections to help further my
career by December 2025
Long Term: (2033)
• Become a sportscaster for ESPN
‣Create a strong list of connections within
ESPN and make sure that my experience and
work history matches up with what they need
by October 2033

SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Adobe Illustrator
SOFT
HARD
Novice / Adept / Expert
Adobe Photoshop Novice / Adept / Expert
Active Listening Novice / Adept / Expert
Leadership Novice / Adept / Expert
Microsoft Excel
SOFT
HARD
Novice / Adept / Expert
Adobe Premier Pro Novice / Adept / Expert
Verbal Communication Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert

I help people do more to live for their goals
and purpose by leading them with
compassion, authenticity, and transparency.
[WHO?] [WHAT?] [HOW?]
PROMISE

CREDENTIALS
Work Experience:
• United States Army National Guard
• Private Security through Allied Universal
and G4S
Education:
• Sportscasting, B.S., Full Sail University (Exp. 2023)
Leadership Roles:
• Co-founder and Director of Are They
Gaming
Picture Relevant
to Your Industry
Goes Here

COMPETITION
Kendall Humphrey
Industry Experience:
• 4 years
Education:
• Graduated from Boston University ‘21
Leadership Experience:
• Communications director for Collective Minds Inc.
Skills and Proficiencies:
• Leadership - 4 endorsements
• Data analysis - 4 endorsements
• Marketing - 3 endorsements
STAN LONG
Overall Online Presence:
• 500+ connections, a customized banner image, a
somewhat professional headshot, no published articles,
active on other social media, non-customized LinkedIn
URL
• Grade: Average 88 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• None
Education:
• Enrolled at Full Sail University
Leadership Experience:
• Co-Founder of Are They Gaming
• Director at Are They Gaming
Skills and Proficiencies:
• N/A
• N/A
• N/A
Overall Online Presence:
• 0 connections, banner image is not customized, no
headshot, no details in the profile, no published articles,
very active on other social media, no customized
LinkedIn URL
• Grade: Poor, 0 out of 100

COMPETITION
Scott Pioli
Noteworthy Experience:
• NFL Analyst for NFL Media
• Former MFL Analyst for CBS & NBC Sports Groups
STAN LONG
HEADSHOT HEADSHOT
Industry Experience:
• 5 years
Education:
• Media Studies B.S from Central Connecticut State
University
• Television, Radio, and Film M.S from S.I. NewHouse
School of Public Communications at Syracuse
University
Skills and Proficiencies:
• Sports Management - 11 endorsements
• Team Leadership - 13 endorsements
• Public Speaking - 19 endorsements
Overall Online Presence:
• 500+ connections, banner image customized, very
professional headshot, very detailed profile, 15
published articles, somewhat active on other social
media, customized LinkedIn URL.
• Grade: Superior, 100 out of 100
Industry Experience:
• None
Education:
• Enrolled at Full Sail University
Leadership Experience:
• Co-Founder of Are They Gaming
• Director at Are They Gaming
Skills and Proficiencies:
• N/A
• N/A
• N/A
Overall Online Presence:
• 0 connections, banner image is not customized, no
headshot, no details in the profile, no published articles,
very active on other social media, no customized
LinkedIn URL
• Grade: Poor, 0 out of 100

BRAND POSITION
For [Broadcast Companies] who [need passionate
and authentic NBA broadcasters], I provide [THE
NECESSARY LOVE, SKILLS, AND DEEP
KNOWLEDGE OF BASKETBALL. ] because [I
BELIEVE CHASING MY PASSIONS AND
PURPOSE IN LIFE WILL LEAD ME TO
ACHIEVING THIS GOAL .]
“BOOGIE”

NETWORKING &
MARKETING
Industry Events & Organizations
• The Evolution of Media Delivery by MATROX
‣ JAN. 19, 2021 | WEBINAR
• NAB STATE LEADERSHIP CONFERENCE by NAB
‣ FEB. 28, 2022 | WASHINGTON, DC
• THE NAB SHOW by NAB
‣ APRIL 23-27, 2022 | LAS VEGAS
Digital Marketing
• Primary Content: I believe creating voiceovers and reactions
to NBA games and NBA news is going to be my primary
content. This gives me an opportunity to work on my
sportscasting skills and give me an outlet to build a fanbase
upon.
• Primary Tools: YouTube, Twitch, and Twitter will be the
social media outlets that I work through. For anything video
wise I’ll post to YouTube, for anything quick like a reaction to
NBA News or keeping fans updated I’ll use Twitter and to give
myself an outlet where fans can watch me create content live
I’ll use Twitch.
• Website: I will use it as another outlet for fans to connect with
me and be another source of all of the content I’ll be making.
Picture of You
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PROFESSIONAL DEVELOPMENT
Mentor
• I want a mentor that can not only understand what I can
bring to the table, but also help me fully utilize my
potential in such a competitive field. Also, a vast
network that I can plug myself into and add to my own
network. Already Established with Scott Pioli.
Formal Education
• Sportscasting Degree B.S (2023)
Technical Skills
• I will go to visitpete.com and work on learning all of the
Adobe programs so I’m well versed across the board
with their apps, visitpete.com February 2022
• I will go to LinkedIn Learning and improve my script
writing. LinkedIn Learning April 2022
• I will go to YouTube and analyze videos of successful
broadcasters to work on my pace while on camera -
YouTube, January 2022
Soft Skills
• I will go to LinkedIn Learning and TED Talk to improve
my verbal and written communication skills. LinkedIn
Learning & TED Talk March 2022
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR

YOUR NAME
You know the issue of constant turnover with broadcasters? Well, what I do
is learn the way your company operates and not only fully invest in your
company, but I can help decrease the turnover by helping others find their
place within your system and thrive in it. In fact, I’ve helped build a company
from the ground up already with minimal turnover and successful years to
back it up.
Picture of You
Goes Here

REFERENCES
Putnam, K. (2022, January 8). Girl/Guy Next Door Brand
Archetype - Kaye Putnam | Psychology Brand Strategy. Kaye
Putnam | Psychology Driven Brand Strategist.
https://www.kayeputnam.com/brand-archetype-everyman/.
Humphrey, K (2022, January 8). LinkedIn – Kendall Humphrey
https://www.linkedin.com/in/kendall-humphrey-094058142/
Pioli, S (2022, January 8). LinkedIn – Scott Pioli
https://www.linkedin.com/in/scott-pioli-999398148/
Riley, A (2022, January 8). LinkedIn – Amy Riley
https://www.linkedin.com/in/amy-riley-3629677/
White, G (2022, January 8). LinkedIn – Gene White
https://twitter.com/irecruit4fox
Reach, R. (2015). Kate Rodehau's Email & Phone | Bleacher
Report's Human Resources Business Partner Email.
RocketReach. https://rocketreach.co/kate-rodehau-
email_82963029.
Long, S. (2022, January 8). LinkedIn – Stan Long Jr.
https://www.linkedin.com/in/stan-long-a47527163/
Broadcasting, T. (2013). NBA On TNT 21-22. NBA on TNT 21-
22 | TNTdrama.com. https://www.tntdrama.com/nba-on-tnt.