1.
How to Make Innovation a Reality
At Your Work
With Perry Klebahn and Jeremy Utley
how to make
innovation a reality at
your work
CC Perry Klebahn, Jeremy Utley
1

2.
refuting
4 MYTHS
about innovating
in the workplace
CC Perry Klebahn, Jeremy Utley
The Lone Rogue
It’s an easy sell
Customer knows best
It’s a lightening bolt
CC Perry Klebahn, Jeremy Utley
2

3.
The Lone Rogue
It’s an easy sell
Customer knows best
It’s a lightening bolt
CC Perry Klebahn, Jeremy Utley
GE
3

4.
GE
GE
4

5.
Empathy Tip: leverage Diverse Design Teams
(perspectives)
5

6.
The Lone Rogue
It’s an easy sell
Customer knows best
It’s a lightening bolt
CC Perry Klebahn, Jeremy Utley
6

7.
ATLAS
SNOW-SHOE
COMPANY
7

8.
8

9.
The Lone Rogue
It’s an easy sell
Customer knows best
It’s a lightening bolt
Why not
use the
data?
9

10.
• em∙pa∙thy: the intellectual identification with
or vicarious experiencing of the feelings,
thoughts, or attitudes of another
10

11.
you can think through the experience
of another by understanding it
completely
you can feel what another is feeling by
immersing yourself completely in an
experience
or simply, getting to WHY
CC Perry Klebahn
an INSIGHT :
is what makes empathy
actionable
for a design team
11

12.
Observation + Inference = INSIGHT
Observation + Inference = INSIGHT
An act or instance of
noticing or perceiving
a need.
(“What?”)
12

13.
The act of reasoning
from evidence or
factual knowledge
“ ”
(“Why?”)
Observation + Inference = INSIGHT
An act or instance of
noticing or perceiving
a need.
(“What?”)
Bill Modgrige
Getting to insights: Empathy map
What people SAY What people THINK
Explicit
Implcit
What people DO What people FEEL
Observable Inferred
13

14.
14

15.
The Lone Rogue
It’s an easy sell
Customer knows best
It’s a lightening bolt
CC Perry Klebahn, Jeremy Utley
15

16.
innovation is not an event
innovation is a (design) process
16

17.
Why Do They Call it WD-40?
prototype: fail early and often
17

18.
18

19.
Hyatt
19

20.
20