1. The Future of Mobile
A N D Y G R I G N O N / S TA R T U P G R I N D 2 0 1 3

2. Who is this guy?
Apple for 10+ years
Dashboard, iPod, iPhone
Started webOS at Palm
Founder at Quake Labs
Andy Grignon
agrignon@quakelabs.com

3. What’s the future of mobile?
(i.e., how do you get an edge)

4. Where do you develop?
Future
Devices
1 Billion 300 Million
Smart Phones Tablets

5. ‘The’ device is dead.
A single investment in a proprietary API or
platform is bad news.

6. ‘The’ device is dead.
Which numbers are you going to chase?
Are you judging the quantity of devices or the
Market Share quality of users?
Users vs. Devices
Psychographic, demographic and
ethnographic research is likely unavailable

7. ‘The’ device is dead.
Think about the overhead of each test,
maintain and publish process
Dev Environment
Market Share Platformize your product to become agile
Test, Build & Develop
Users vs. Devices across devices
When your phone, watch, and toilet are all
connected, the OS isn’t relevant. It’s the
Internet of Things where services matter

8. ‘The’ device is dead.
How do you become visible in the app store?
Competitive positioning ultimately turns into
Dev Environment
Market Share
Marketability a feature race
Test,Commoditization
App Build & Develop
Users vs. Devices
You are ultimately commoditized as a stand-
alone app

9. Make it human.
Avoid Silicon Valley Address New Users Embrace Design
Think Globally Walmart Smartphone! Art and Science
Make an essential product. Build an avid following.

10. Give yourself a way to grow.
Services are more profitable than apps.

11. Make it essential.
Facebook
Make it Useful Words with Friends Focus on Value
Pandora
Deliver real value Save vs waste time
Keep it simple Skype Save vs spend money
The Weather Channel

12. What’s the future of mobile?

13. What’s the future of mobile?
Lots of devices and platforms. Make it
easy to be on all of them.
Build products for humans that work well
and add value.
Create a service that keeps them coming
back.