A brief synopsis of the upcoming campaign for 100% Air Roasted Kona Kcup Coffee. America's First and Only" Raising the bar in the coffee industry by providing a higher quality of Kona coffee without the rising cost objectively. By the use of AI and technology. Help consumers find the right path in choosing their coffee types.
2. The Pinnacle of Coffee
Excellence
This project revolves around the introduction and promotion of our exclusive 100% Air-Roasted Kona
Kcup coffee. Leveraging our expertise as the sole producer of this premium coffee, the goal is to establish
a strong online presence and connect with coffee enthusiasts worldwide.
3.
4. Manager: B. Mokuahi
Leader: C & B LLC
Members: Team A
C.Mokuahi
B. Mokuahi
Budget: TBD
Timeline: 01/02/2024 - 06/30/2024
6. Background
With a rich heritage rooted in the
heart of the Kona coffee belt, our
journey began with a
commitment to elevate the coffee
experience. Our dedication to
quality, sustainability, and a
meticulous roasting process has
set us apart as custodians of a
unique coffee legacy.
Acknowledging the dynamic
coffee market, our project
embarks on a strategic journey to
position our Air-Roasted Kona
Kcup coffee as the epitome of
excellence. Balancing
competition, logistical intricacies,
and community dynamics, we are
poised to overcome challenges
and leverage opportunities in the
pursuit of our coffee vision.
7. a. Market Penetration: Increase awareness and
market presence for our unique Air-Roasted
Kona Kcup coffee.
b. Brand Recognition: Build a distinctive brand
image highlighting the exceptional quality and
meticulous air-roasting process.
c. Sales Growth: Drive sales through targeted
online platforms and local markets.
Goals
8. Online Promotion: Implement a
comprehensive social media strategy
across platforms such as Instagram,
Facebook, Twitter, and Pinterest.
b. Local Engagement: Establish a
presence on Google My Business and
local online directories to attract and
engage local customers.
c. Community Building: Actively
participate in coffee forums and
communities, sharing expertise and subtly
introducing our premium Kona coffee.
d. E-commerce Presence: Explore online
marketplaces like Etsy and Amazon for a
broader reach and increased sales.
Objective
and Scope
9. c. Active
participation
in coffee
communities
and forums
to foster
brand
awareness.
d. Successful
setup and
management
of storefronts
on online
marketplaces.
a. Engaging
social media
content
showcasing
the
uniqueness of
Air-Roasted
Kona Kcup
coffee.
b. Google My
Business and
local
directory
listings for
enhanced
visibility.
Deliverables
10. Competition: Addressing the competitive coffee
market and differentiating our product
effectively.
b. Logistical Challenges: Ensuring smooth
online sales and timely delivery of products.
c. Community Engagement: Navigating
community dynamics and building trust in the
authenticity of our premium Kona coffee.
Potential
Obstacles
11. Prepared by: B.Mokuahi Approved by: C. Mokuahi
President CEO
POSITION POSITION
01/02/2024 01/03/2024
DD/MM/YYYY DD/MM/YYYY
Project Approval
