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7
do’s and dont’s for
 Green Marketing
   www.trinity‐planning.be

Ecology




Equity


                   Economy
7 Do S And Dont S Of  Green  Marketing
7 Do S And Dont S Of  Green  Marketing
7 Do S And Dont S Of  Green  Marketing
7 Do S And Dont S Of  Green  Marketing
7 Do S And Dont S Of  Green  Marketing
Green Marke)ng is not about making 
  sustainable things look special, it is about 
  making them look normal 
Cut
out
and
keep


1. The
sin
of
sugges7ve
pictures

2. The
sin
of
the
hidden
trade
off

3. The
sin
of
no
proof

4. The
sin
of
vagueness

5. The
sin
of
irrelevance

6. The
sin
of
lesser
of
two
evils

7. The
sin
of
fibbing

Cut
out
and
keep


1. The
sin
of
sugges7ve
pictures

2. The
sin
of
the
hidden
trade
off

3. The
sin
of
no
proof

4. The
sin
of
vagueness

5. The
sin
of
irrelevance

6. The
sin
of
lesser
of
two
evils

7. The
sin
of
fibbing

Green Marke)ng is about connec)ng 
Green Marke)ng is about connec)ng a cultural 
   the sustainable innova)on to a cultural 
innova)on to the sustainable innova)on 
     innova)on 
#1 
Show product performance 
#2 
Show credible facts 
#3 
Educate 
#4 
Enable the right story 
#5 
Embrace point of sales 
#6 
Break rou)nes 
#7 
Connect the right dots 
7 Do S And Dont S Of  Green  Marketing
Thanks
for
your
aDen7on!





www.trinity‐planning.be


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