Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.
Why

                                          How

                                          What





    The Golden Cir...
Facts and figures


                                             Belief and excitement




Business know-how
         Busi...
Why

                                 How

                                 What




Simon Sinek, the Golden Circle
?
      Why

      How

 Differentiation, what’s better?
 What’s smarter?

      What

Telling and selling what you do
(pr...
[WHAT] We have to decrease
the footprint of our company
[HOW] by reducing waste and
emissions, and design more
eco-friendl...
“People don’t buy what you do,
   they buy why you do it”
Facts and figures


                                             Belief and excitement




Business know-how
         Busi...
Why

  Wanna buy one?


      How

 They’re beautiful designed and user
 friendly.


      What

We make great computers
“It is about turning this
argumentation structure upside
            down”
Why

                  In everything we do, we believe in breaking the
                  status-quo, we believe in thinkin...
STARTING FROW WHAT:
                              Low margins > many models > many features
                              ...
“Not idea-driven, but ideal-driven
         belief-systems”
Why

Dove believes that the world
would be better if women where
allowed to feel good about
themselves


                 ...
“As the Golden Circle is not idea-
centric, but ideal-centric, I believe
 it is an excellent tool to develope
       a cor...
“Cradle-to-cradle”
Why

We believe that ongoing
prosperity happens if we make
humankind back native to
nature
                    How

      ...
“Organic”
Why

We believe that beauty is as
beauty does. It is a natural
thing that can only be achieved
with respectful care and
ki...
“Imagine the dirtiest company in
          the world”
Why

After the massive spill, we finally started to
understand that we should work radically hard
developing alternative e...
“Some tips and tricks on writing
           your own”
Why

         Your belief as close as possible to
         the companies core business and



                How

       ...
Example
“Sustainable kinder garden?”
Why

I believe that parents today only
want the very best for their children
and suffer a sort of fear against our
over-po...
Goal…

        If you have the chance to open
        your mouth for 30 seconds
        only… the CEO should asks
        ...
Why

                   How

                   What



Start write your own, now!
We should relocate dreams and
        build belief!
Prochain SlideShare
Chargement dans…5
×

Golden triangle for sustainability

5 213 vues

Publié le

The Golden Circle of Simon Sinek is a brilliant tool to map a 'business know why' or belief system of a brand. In this presentation, we apply it to sustainability and triple bottom line entrepreneurship

Publié dans : Business, Technologie
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici

Golden triangle for sustainability

  1. 1. Why
 How
 What
 The Golden Circle “Simon Sinek’s tool on ‘business know-why’ applied to sustainability” www.trinity-planning.be
  2. 2. Facts and figures Belief and excitement Business know-how Business know-why
  3. 3. Why
 How
 What
 Simon Sinek, the Golden Circle
  4. 4. ? Why
 How
 Differentiation, what’s better? What’s smarter? What
 Telling and selling what you do (products, features, price)
  5. 5. [WHAT] We have to decrease the footprint of our company [HOW] by reducing waste and emissions, and design more eco-friendly products [WHY] to safe us from climate change… Boring…
  6. 6. “People don’t buy what you do, they buy why you do it”
  7. 7. Facts and figures Belief and excitement Business know-how Business know-why
  8. 8. Why
 Wanna buy one? How
 They’re beautiful designed and user friendly. What
 We make great computers
  9. 9. “It is about turning this argumentation structure upside down”
  10. 10. Why
 In everything we do, we believe in breaking the status-quo, we believe in thinking differently How
 the way we break the status quo is by making our products beautifully designed, easy to oversee and user-friendly. What
 thinking like that, we just happen to make great computers, phones, music devices and probably a zillion other things in the near future. “The hardcore belief system”
  11. 11. STARTING FROW WHAT: Low margins > many models > many features A lot of advertising STARTING FROW WHY: High margins > few models > few features Few advertising
  12. 12. “Not idea-driven, but ideal-driven belief-systems”
  13. 13. Why
 Dove believes that the world would be better if women where allowed to feel good about themselves How
 That’s why we reject the artificial beauty ideals of the cosmetic industry and reclaim natural beauty in all our touch points with the audience What
 We do that, because we happen to produce a range of personal care products for all ages
  14. 14. “As the Golden Circle is not idea- centric, but ideal-centric, I believe it is an excellent tool to develope a core beliefsystem for a sustainable product, service, project, …”
  15. 15. “Cradle-to-cradle”
  16. 16. Why
 We believe that ongoing prosperity happens if we make humankind back native to nature How
 We can do that by changing our design intention. By remaking the way we make things: turn the make-take-waste practice into endless closed-loop- cycles What
 Designing the cycle and not the product, houses will produce more clean water, and produce more energy then it consumes. Houses become like trees, and cities become like forests
  17. 17. “Organic”
  18. 18. Why
 We believe that beauty is as beauty does. It is a natural thing that can only be achieved with respectful care and kindness How
 From this understanding, we’ve connected people with the art and science of pure flower and plant essences from the early beginning What
 That’s how today we’re the non- disputed sustainability front-runner in our industry with a top range of organic, C2C Gold certified beauty products
  19. 19. “Imagine the dirtiest company in the world”
  20. 20. Why
 After the massive spill, we finally started to understand that we should work radically hard developing alternative energy solutions…. How
 … What
 …
  21. 21. “Some tips and tricks on writing your own”
  22. 22. Why
 Your belief as close as possible to the companies core business and How
 target audience Your proposition. As new, differentiating and relevant as possible What
 The measures and bottom line benefits (less costs, more profit) Some advice
  23. 23. Example “Sustainable kinder garden?”
  24. 24. Why
 I believe that parents today only want the very best for their children and suffer a sort of fear against our over-polluted world How
 That’s why a natural kinder garden that is like a farm with organic food and a natural environment to play would work good in this area What
 The socio-demographic potential is huge and thanks to this list of potential strategic partnerships and subsidiaries, the project is more cost-effective than expected.
  25. 25. Goal… If you have the chance to open your mouth for 30 seconds only… the CEO should asks you to tell the full story
  26. 26. Why
 How
 What
 Start write your own, now!
  27. 27. We should relocate dreams and build belief!

×