1.
www.innovationupgrade.com
stefanlindegaard@me.com
Twitter: @lindegaard
Hey! Free books, white papers and exercises on innovationupgrade.com!
A Presentation on Innovation

2.
Author, speaker and strategic advisor
on open innovation, innovation
management / culture and the people
side of innovation.
Get in touch!
www.innovationupgrade.com
stefanlindegaard@me.com
@lindegaard
Stefan Lindegaard

3.
Three global megatrends drive innovation today: Everything moves
faster, everything will be connected and there will be a much higher
degree of transparency with regards to knowledge.

4.
Focus is shifting away from ideas as they are in abundance. Now, the
front end of innovation is the easier part and the execution is what
really matters. We have begun the transition phase.

5.
Disruption hits much harder and much faster than ever before. You
can’t plan for disruptive or radical innovation, but you can be sure you
will be disrupted.

6.
How do you understand innovation? What does it mean to you?
What is the corporate understanding of innovation?

7.
The language of innovation and how people understand the term is
vague and fuzzy at best; dangerous at worst. This can cripple
organizations.

8.
Name three companies to envy for their perceived culture of
innovation!

9.
You can’t copy Apple, Google and 3M. Does it make sense to talk
about innovation culture? Corporate transformation = Let’s stop talking
about innovation and just execute!

10.
Corporate transformation is key and new thoughts on innovation can
help ignite this. However, corporate innovators must step up their
game and be ambitious to play a role in this.

11.
Strong organizations do four things very well: They listen, adapt,
experiment and execute better than their competitors.

12.
What is open innovation?
“…a philosophy or a mindset that they should embrace within their
organization.
This mindset should enable their organization to work with external
input to the innovation process just as naturally as it does with internal
input”
Open innovation as a term will disappear in 5-7 years!

13.
1. Common Language and Understanding, Motivation,
Mandate and Strategic Purpose
2. Assets and Needs
3. Value Pools and Channels
4. Internal Readiness
5. External Readiness
6. New Skills and Mindset
7. Communications Strategy
7 Steps for Open
Innovation

14.
P&G PHARMAMEDTECH
Cycle time, money, IPR, conservatism, government regulations and
internal readiness

15.
Employees SuppliersManagers Academics /
institutions
Executives VCsAlumni Startups
Business unit
/ function
Users /
consumers
Government
Competitors Inventors

16.
InnoCentive Alliances /
joint ventures
Campaigns
(Comm / Public)
Entrepreneur
Day
Consortia
MyStarbucks
Idea.com
Campaigns
(Comm / Public)
Supplier
Summit
CREDIT: OVO Innovation

17.
• the start-up value pool is sizzling hot
• the big issue is how to scale up open innovation
• tolerance for failure, experimentation and “smartfailing” are
growing issues
• companies are about to upgrade their innovation
capabilities (some are in for a surprise)
• Near future: From 1-1 to many-to-many
Current (open) innovation trends

18.
• the mini-bus: who sits where?
• accelerators and incubators
• challenges and competitions
• corporate venture (now with an open innovation mix)
How big companies innovate with SME’s and
startups
Big companies tap into the potential of small companies
(execution more than ideas) and they want to become more
like startups (get their corporate culture infected)

19.
Speed of decision-making: Slow, bureaucratic meets rapid, lean =
tensions!
Attitude towards risk: Vested interest versus nothing to protect, everything to
win!
Differing definitions of innovation: Do we speak the same language?
Following rules versus breaking rules: Real progress often requires you to
break / bend rules

20.
Entrepreneurship is do or die based on market necessity, opportunity
and ingenuity. Innovation is about strategic choices. Different things =
different approaches!

21.
Innovation as a career choice
What got you into the game 10 years ago is no
longer enough! Engineers, pay attention!

22.
Horizontal: disposition for
collaboration across disciplines
Vertical:
depth of
skill which
allows to
contribute
Credit: Tim Brown / IDEO
Only T-shapes:
“Occasionally, we
have people who
don’t really have a
depth of skills, and
they really struggle.
They don’t get
respect from the
group.”
Only I-shapes:
“…very hard for them
to collaborate…each
individual discipline
represents its own
point of
view…becomes a
negotiation…you get
gray compromises…
The results are never
spectacular but at
best average.”

23.
1) Holistic point of view (intrapreneurial skills)
2) Ability to constructively handle conflict
3) Optimism, passion and drive
4) Curiosity and belief in change
5) Tolerance for / ability to deal with uncertainty
6) Adaptive fast learner with sense of urgency
7) Talent for networking / strategic influencing
8) Communication skills

24.
No networking culture? No innovation culture!
- future winners get communities to work!

25.
Networking efforts require purpose/direction, training, time and
commitment/structure. Few executives get this.

26.
• View communication in the broad sense – include networking
and stakeholder management
• Use a range of communication tools – too few innovators
know about social media let alone communication in general
• Develop a strategy for this
Great innovators are great
communicators!

27.
How many of you are on LinkedIn? Why are you on LinkedIn? What
about Twitter?

28.
Identify 10 keywords / terms and work them on LinkedIn and Twitter. What
happens?

29.
Global megatrends drive innovation:
faster, connected, transparent

30.
PWC report: ”Two-thirds of the most innovative companies
say innovation is a competitive necessity compared with
19% among the least innovative” – If you do not move
forward, you move backwards.
Today, innovation is a management
discipline - not everyone gets it

31.
You can’t have a strong innovation
culture without a strong networking
culture

32.
What’s in it for me? The driver for change

33.
Great innovators are great
communicators!
Will your company become the preferred partner of choice
for innovation – or will your competitor? Communication
today is also about your innovation capabilities.

34.
Change your stage gate setup, use the “innovation
refrigerator” and kill the zombies
Timing is key reason for innovation
failure – or success

35.
Be aware of the “Slow / Quick Death” scenario
Use open innovation as a vehicle for
corporate transformation

36.
People first, processes next, then ideas

37.
• Reward behaviours, not outcomes
• Educating executives is challenging, but critical
• Timing is key reason for innovation failure – or success
• Innovation has to go beyond products and technology;
think business models, services, processes
Other things to consider

38.
- Tap into my knowledge and
my global network
- Work with our city ambassadors
- Frequent webinars, Q&As and physical sessions around the world
- Build a stronger brand for yourself and your company (use our platform)
- Corporate innovators: Speak at global conferences
www.innovationupgrade.com
Innovation Upgrade
- a training program
and network on innovation