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Open Innovation Meets Social Media oct 2011
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Stefan Lindegaard
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Open Innovation Meets Social Media oct 2011
1.
Open Innovation
Meets Social Media
2.
Interaction and involvement
are key elements for open innovation as well as social media. Companies need to build strong capabilities on this intersection if they want to out-innovate their competitors.
3.
Seed now to
reap future benefits!
4.
Social Graph Relationships
between individuals online Interest Graph Expansion and contraction of social networks around interests and events
5.
Take it to
the next level!
6.
15,000 users, 60,000
monthly visitors High stickyness Unexpected opportunities
7.
8.
9.
What are the
barriers for adoption?
10.
#1 What’s in
it for me? #2 Purpose is not defined! #3 Too many digital visitors; few residents! #4 More questions than answers!
11.
Discovery: HIGH Incubation:
LOW / HIGH Acceleration: HIGH Internally: HIGH
12.
13.
Get insights, become
an influencer
14.
Do business intelligence
and become an influencer Identify people for the interest graph
15.
A platform for
sharing - and learning
16.
Direction, training and
time
17.
Let’s stay in
touch! www.15inno.com 15inno by Stefan Lindegaard at LinkedIn Groups [email_address] Twitter: @lindegaard Google+: Stefan Lindegaard
Notes de l'éditeur
establish benefits
establish benefits
need to know
the mindset you need
the mindset you need
it happens everywhere, a pharma company LinkedIn story explain how some of the tools / services can help innovation
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