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Training and Educating Executives 
on Innovation 
www.15inno.com 
stefanlindegaard@me.com 
Twitter: @lindegaard 
Hey! Free...
Innovation today is driven by global megatrends: 
faster, open, transparent and connected 
We need a more holistic approac...
No corporate innovation; more entrepreneurship 
Chart by BusinessInsider
Who should be trained 
on innovation? 
• The corporate innovation team 
itself 
• Employees 
• Managers 
• Executives 
• K...
Perceptions and 
mis-perceptions 
• The executives say we know 
what innovation is and how to 
make it work in our organiz...
What is the real 
problem? 
• We need to educate our 
executives on innovation! 
or 
• We need to make our executives 
rea...
Barriers for training 
executives on innovation 
• Lack of innovation training – at 
school and at work 
• Very busy peopl...
What can be done?
Understand the objectives 
of the executives 
• What’s in it for me? – even 
executives think like this 
• Different layer...
Don’t go full 
frontal! 
• Begin prepping your executives 
3-9 months before the pitch 
• Know your backers, blockers 
and...
A big idea for you
They don’t listen to 
you or to consultants!
They listen to their 
peers! 
• Let them learn from current or 
recently retired executives in 
relevant industries (same ...
A CFO is wary about investing in the training and 
education of the employees. 
He asks the CEO: ”What happens if we inves...
Thoughts on 
training programs 
• Begin by training the trainers 
• Intrapreneurship-like programs are one of the best way...
Work in progress 
• Early thanks to Navin Kunde – 
Clorox, David Chou – Lockheed 
Martin and Steen Lindby - 
Rockwool 
Let...
Stefan Lindegaard 
Author, speaker and strategic advisor 
on open innovation, innovation 
management / culture and the peo...
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Training and Educating Executives on Innovation

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Corporate innovators say that their job becomes easier, when their executives know what they are doing in the context of innovation management. Yet, when I speak with corporate innovators around the world, I sense a big challenge on this specific question: How can corporate innovation teams and leaders better train and educate their executives on innovation management?

There seems to be a lack of understanding on how to make this happen and I would like to address this with several initiatives. This includes a series of informal meetings around the world where I bring together small groups of corporate innovators in order for them to share their insights, experience – and frustration – on the topic. Another initiative is a series of webinars in our Innovation MasterClass in which we look into the training and education of executives on innovation. (We will also touch on other groups within a company later on).

Some questions that you should reflect on before, during and after this webinar are:

• Who should be trained on innovation? Who are the most important people to train and educate? Why?
• How can corporate innovators get a better understanding of the barriers on educating and training executives on innovation?
• What can corporate innovators do to overcome these barriers?
• How does this fit into the bigger picture of training and education employees as well as external partners on innovation?

This will be a 45-minute webinar with a 20-minute presentation by Lindegaard followed by a Q&A on the topic.

You can find some inspiration in this blog post, Training and Educating Executives on Innovation: http://www.15inno.com/2014/11/04/trainingeduexe/

Publié dans : Business
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Training and Educating Executives on Innovation

  1. 1. Training and Educating Executives on Innovation www.15inno.com stefanlindegaard@me.com Twitter: @lindegaard Hey! Free books, white papers and exercises on 15inno.com!
  2. 2. Innovation today is driven by global megatrends: faster, open, transparent and connected We need a more holistic approach to innovation! Many companies are in for a surprise when they start to rebuild their innovation capabilities!
  3. 3. No corporate innovation; more entrepreneurship Chart by BusinessInsider
  4. 4. Who should be trained on innovation? • The corporate innovation team itself • Employees • Managers • Executives • Key external stakeholders Guess what the most important group is – and also the most neglected one…?
  5. 5. Perceptions and mis-perceptions • The executives say we know what innovation is and how to make it work in our organization. It’s the employees that do not execute. • Employees say our leaders do not know how to set up the right processes and conditions for innovation to happen. This brings us to an important question…
  6. 6. What is the real problem? • We need to educate our executives on innovation! or • We need to make our executives realize that they have a problem with regards to innovation! Two different situations; two different approaches – although tied together…
  7. 7. Barriers for training executives on innovation • Lack of innovation training – at school and at work • Very busy people with “healthy” egos • They don’t listen to employees nor consultants • They are not likely to question the skills and mindset that got them to the top • Too focused on the short-term perspective
  8. 8. What can be done?
  9. 9. Understand the objectives of the executives • What’s in it for me? – even executives think like this • Different layers of executives (operational and growth)
  10. 10. Don’t go full frontal! • Begin prepping your executives 3-9 months before the pitch • Know your backers, blockers and the neutrals
  11. 11. A big idea for you
  12. 12. They don’t listen to you or to consultants!
  13. 13. They listen to their peers! • Let them learn from current or recently retired executives in relevant industries (same issues) • Work with HR to get right people into the room (own executives and external inspiration) • Control the messages; the learning!
  14. 14. A CFO is wary about investing in the training and education of the employees. He asks the CEO: ”What happens if we invest in developing our people and then they leave the company?” The CEO is a bright person and replies: ”What happens if we don’t and they stay?”
  15. 15. Thoughts on training programs • Begin by training the trainers • Intrapreneurship-like programs are one of the best ways of identifying and developing people who will drive innovation forward • Bring in real life experiences • Training program itself must be agile to keep up with emerging trends in innovation • Don’t forget the executives
  16. 16. Work in progress • Early thanks to Navin Kunde – Clorox, David Chou – Lockheed Martin and Steen Lindby - Rockwool Let me know if you want to join me on developing solutions on this topic
  17. 17. Stefan Lindegaard Author, speaker and strategic advisor on open innovation, innovation management / culture and the people side of innovation. Get in touch! www.15inno.com stefanlindegaard@me.com @lindegaard

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