Managing SEO Content Creation
Create the main pillar page, but also
satellite pages around the main topic in
order to be relevant in the eyes of Google
TOPIC CLUSTER - 1
Based on the top 10 results, create a
content brief that aims to improve what
competitors have done (longer content,
better images, additional insights...)
CONTENT BRIEF - 3
Google the core keyword to establish
what the 10 first results are doing to rank
in top positions.
CHECK COMPETITORS -2
The final result should be an informative
piece that keeps into consideration both
the brand and the audience. Once you
have done that, run the article through an
SEO checklist.
GETTING IT RIGHT - 4