Here are the four key steps to consider when creating a marketing strategy. First, the business needs to identify the audience that satisfies its objectives and goals and the product that matches the audience's needs and aspirations. Second, the content that would answer the audience's queries. Once created, the content will be promoted on the relevant channels, while also considering the query's intent (from navigational to transactional intent). Finally, no marketing strategy would be completed without data analysis that leads to an actionable feedback loop.

1. Define the audience the business wants
to connect with and the product that
matches its goals.
Audience & Product
Identify the marketing channels to promote
the business product based on the ranking
of the content's primary keyword, and the
audience identity.
Channels & Keywords
Create content that matches the audience's
identity, showcases the business identity
and values, and provides answers to the
audience's queries.
Content & Intent
Keep track of the marketing results by
identifying marketing and business KPIs.
Use these KPIs to come up with follow-up
actions.
Data Analysis & Optimisation
Steps of a Marketing Strategy