The Hinge Ideas /// Corporate Brochure
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The Hinge is an International, independent think-tank focused on marketing concepts and operations, communication and promotion, product creation and development through a pure intercultural and glocal approach. The Hinge is about brands and social processes, companies and communities, concepts and products, ideas and contents. The Hinge dialogues with companies, institutions, organizations. With headquarters in London, The Hinge is made by multilocated trend-watchers. It's a multicultural team composed by marketing analysts, talented creative thinkers and trade specialists, living and working for The Hinge in Africa, Asia, Europe and South America. As a think-tank we provide innovative ideas which can be developed from concept to contents, to brands, visual identities and prototypes. The Hinge designs new environments for global markets by creating innovative products + strategic approaches. As a multicultural and multilocated agency, The Hinge designs long term winning strategy and positioning, supporting companies and brands for all ATL/BTL communication.
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The Hinge Ideas /// Corporate Brochure
- 2. We are multilocated trend-watchers. We are a multicultural team. We are marketing analysts, talented creative thinkers and trade specialists. We design strategies based on glocal market intelligence. We live and work for The Hinge in Africa, Asia, Europe and South America.
- 3. The Hinge is ecleptic. Our job is about insights definition, trends catching, strategy and positioning. It’s about global dialogue, cultural approach and internationalization. We help brands and organizations to find ways to add value and to perform glocally. But we also project development scenarios and engage with social entrepreneurship. The Hinge is not an ordinary agency. It is at least 3 not ordinary agencies.
- 6. INSIGHTS GENERATOR THINK-TANK The Hinge is an international, independent creative marketing lab. As a think-tank we provide glocal market intelligence which becomes innovative ideas, developing concept to contents, to brands, visual identities and prototypes. The Hinge designs new environments for global markets by creating innovative products + strategic approaches.
- 7. INSIGHTS GENERATOR THINK-TANK We develop insights to the go-to-market step as a start-up generator, we can co-create with public and private investors, institutions, companies.
- 8. As a think tank pool,The Hinge develops projects based on earth sustainability and community development, not just marketing for marketing or design for design. We are thinkers and citizens of this world. INSIGHTS GENERATOR THINK-TANK
- 9. INSIGHTS GENERATOR THINK-TANK The creation of the first African premium brand of food is a top project currently under development. This will represent an absolute novelty within the food category and will definitely redefine the concept of fair trade in contemporary optics, product placing and premium assets. Expected launch Fall 2014 #foodmktg #innovafrica incoming pilot project
- 10. INSIGHTS GENERATOR THINK-TANK Another ongoing project is focused on citizenship and youth participation in a small industrial & commercial Italian town beated by the global crisis. The project revitalizes the entire urban environment by involving local youth (formerly skeptical, disillusioned, marginal) through direct contact and support of some of the greatest personalities of the creative economy worldwide. Expected launch Spring 2014 #makeinitaly #brait incoming pilot project
- 12. AWESOME DIGITAL MAGAZINE The communication of The Hinge is born, grows and lives on the web. Our editorial staff never goes to sleep, the contents are posted across the 24 time zones of the planet. Social networks, flash communication, focuses and insights integrated. Something new, very awesome.
- 13. AWESOME DIGITAL MAGAZINE 1) culture and local insights from all over the world; 2) demography and social trends, local experiences; 3) design and products innovation; 4) technology; 5) food and nutrition; 6) energy and resources; 7) markets and economies; 8) crowdfunding and businnes model innovations. Expected launch March 2014
- 15. We are not one more multinational consulting agency. We are a transcultural team and as a team we have tens of heads and one voice. Our focus in on market intelligence, strategic positioning and brands glocalization. With a direct presence in four continents,The Hinge is able to gather the specific market intelligence at hand. Glocal knowledge and local market intelligence are the keys of our transcultural approach. TRANSCULTURAL CONSULTING AGENCY
- 16. Being creative and marketing professionals, along with our think-tank activity and the echo of our digital magazine, we re-shape the long term future competitive advantage of our clients through strategy design. The Hinge covers the whole pipeline of strategy design, from insights to positioning, marketing plan creation and glocal applications. By mixing the roles of integrated think-tank, creative agency and focused market expert,The Hinge defines its personal unique business model. TRANSCULTURAL CONSULTING AGENCY
- 17. Our combined glocal market intelligence supports our Clients with market research and insights about the right place, symbolic rather than physical, for their concept or product. The Hinge defines strategic positioning through a transcultural, glocalized, visionary and up-to-date approach throughout our core markets, covering the process from initial insights, visual brand building, brand architecture to in-store strategies and tactics. TRANSCULTURAL CONSULTING AGENCY
- 18. TRANSCULTURAL CONSULTING AGENCY Design, brand and packaging design is generally made in Italy. Strategy mixes Moscow and Milan with Hong Kong and São Paulo. Digital user experience highlights come from London and Seoul, where IT runs. Istanbul is our home for commercial strategies. Addis Abeba and Rabat put Africa into the double dialogue about branding and development, culture and identity. That’s what we want to be.
- 19. TRANSCULTURAL CONSULTING AGENCY Market knowledge and glocal insights are enormous key values and strategic advantages when it comes to international business. The Hinge publishes focus reports about consumer behaviours, trends, insights and forecast, combining surveies and data with a pure creative approach. Expected launch Spring 2014 market intelligence surveys & reports #thehingereports
- 20. TRANSCULTURAL CONSULTING AGENCY Translating Made in Italy’s excellences into global successful brands:The Hinge is building a new and really unique Italian brand of parfume driving the client throughout cultural appreciation of food-related fragrances in Far East, Russia,Turkey and Brazil from strategy and glocal positioning to brand visual rebuilding. Expected launch Fall 2014 strategy & glocal positioning #italianlifestyle
- 21. CONCEPT Marketing intelligence Marketing lab Think-tank contents creation Glocal brand building and positioning Ideas generation THINK-TANK Co-creation of contents Co-creation of product Co-development of supply chain Commercialization in partnership Netliving INVESTORS TO MARKET Active reseach for investors Bridge between innovators and investors Promotion of contacts and sinergies STRATEGIC MARKETING Marketing intelligence On field market research Glocal brand building and positioning Co-created marketing plan Glocalizated brand activities SALES CHANNELS Advisory Market analysis Digital and mobile engagement Local analysis of sales channels TRANSCULTURAL Glocalized approach to market Glocalized approach to communication Global trendwatching Local gathering, team exchange BRAND AND VISUAL Brand identity and pack design Corporate identity ATL BTL strategic communication Digital and mobile communication Augmented branding TRANSCULTURAL CONSULTING AGENCY
- 22. MILAN TURIN RABAT SÃO PAULO ADDIS ABEBA ISTANBUL MOSCOW LONDON Digital HITECH Focus Trendwatching / Innovation Market intelligence Marketing Lab Sales channels consultancy Trendwatching / Innovation Marketing Lab Market intelligence Sales channels consultancy Trendwatching / Innovation Market intelligence Sales channels consultancy Trendwatching / Innovation Market intelligence Sales channels consultancy Prototyping Experience Design Trendwatching / Innovation Market intelligence Marketing Lab Sales channels consultancy Marketing intelligence Marketing lab Think-tank contents creation Sales channels consultancy Headquarters Marketing intelligence Marketing lab Think-tank contents creation Digital HITECH Focus Sales channels consultancy Marketing intelligence Marketing lab Think-tank contents creation Design, brand and visual creation ATL BTL strategic communication Sales channels consultancy Home of Strategic Planning Marketing intelligence Marketing lab Think-tank contents creation ATL BTL strategic communication Sales channels consultancy HONG KONG CENTRAL AND EAST EUROPE EAST AFRICA CENTRAL ASIA MAINLAND CHINA GULF COUNTRIES GREAT MIDDLE-EAST NORTH WEST EUROPE MAGHREB SEOUL TRANSCULTURAL CONSULTING AGENCY
- 24. CONTACTS MOSCOW Nikolai Khlopov AGENCY 42 khlopov@thehingeideas.com SEOUL Eugene Bae seul@thehingeideas.com ADDIS ABEBA Asrat Tadesse addisabeba@thehingeideas.com ISTANBUL Aycan Totkanlı istanbul@thehingeideas.com HONG KONG Malou Ko hongkong@thehingeideas.com RABAT Abdellah El Yalaoui rabat@thehingeideas.com SÃO PAULO Michel Motta saopaulo@thehingeideas.com LONDON Stefano Zimbaro zimbaro@thehingeideas.com MOSCOW The Hinge Ideas Agency 42 Serebryanicheskaya 27 109028 Moscow RUSSIAN FEDERATION LONDON The Hinge Ideas LTD Third floor - 24 Chiswell St. EC1Y 4YX London UNITED KINGDOM MILAN The Hinge Ideas Via Villa Mirabello, 6 20125 Milano ITALY www.thehingeideas.com linkedin/thehingeIDEAS facebook/thehingeIDEAS twitter/thehingeIDEAS MILAN Stefano Zimbaro zimbaro@thehingeideas.com