The Hinge is an International, independent think-tank focused on marketing concepts and operations, communication and promotion, product creation and development through a pure intercultural and glocal approach. The Hinge is about brands and social processes, companies and communities, concepts and products, ideas and contents. The Hinge dialogues with companies, institutions, organizations. With headquarters in London, The Hinge is made by multilocated trend-watchers. It's a multicultural team composed by marketing analysts, talented creative thinkers and trade specialists, living and working for The Hinge in Africa, Asia, Europe and South America. As a think-tank we provide innovative ideas which can be developed from concept to contents, to brands, visual identities and prototypes. The Hinge designs new environments for global markets by creating innovative products + strategic approaches. As a multicultural and multilocated agency, The Hinge designs long term winning strategy and positioning, supporting companies and brands for all ATL/BTL communication.