Learn what about the buzz called social media and why meeting professionals are shifting from traditional marketing to new marketing strategies. Understand the three key elements of Learn, Listen and Launch for every successful social media campaign. * Defining the social media tool suite * Building relationships through viral marketing * Traditional marketing versus new media marketing * Using social media to recruit attendees and sponsors

1. What if Social Media Dramatically Changes Everything…Today? “How to Harness the Power of Social Media" Tuesday, November 16, 2009 Stephen Nold PresidentAdvon Technologies Prepared For MPI Sacramento/Sierra Nevada Chapter Meeting

2. Experimenting

3. Social Media An umbrella term Transforms one to many broadcasts into many to many conversations Changes people from content consumers into content producers Shiny new toy

4. It is zillions of conversations that people are having…online…24/7…right now!

5. Social Media is NOT A single solution The message or content A media Inbound marketing Really that new anymore

6. Three Parts But, are MPI Yes - ing? listen- I Great! think is they Content/Conversation Communities Media/Tools

7. Comprehensive Marketing Mix Traditional Marketing + New Media Marketing

8. Sir Martin Sorrell WPP 2009 Profit: plunge by 50%

9. What Would You Do If? …most people started using social media? 3 out of 4 Americans use social technology Forrester: Growth of Social Technology, 2008 2/3 of the Global Internet population visits social networks Nielson: Global Faces and Networked Places, 2009 …Social Media was used more than email? Social Media is the #1 activity on the Web Huffington Post: Social Networking Sites Overtake Porn As Internet's #1 Search, 10/2008 …meeting planners were already seeing success with Social Media? …most people started using social media? …Social Media was used more than email? …meeting planners were already seeing success with Social Media?

10. What IF? …Social Media was creating a great marketing shift …becoming the most successful way to promote your event …dramatically changing the way organizations get business?

11. MPI Social Media Efficiency Twitter Followers http://twitter.com/MPIEvents 2,785 Followers LinkedIn Group National Members: 6,630 Facebook Page MPI Sacramento: 40 fans

13. LinkedIn Groups Finance Club39,590 Financial services members e-LEGAL11,192 Legal services members Society for Marketing Professional Services1,513 Professional Services members Media Professionals Worldwide54,949 Media members

15. First-time attendees

16. Dell Computers: 1 million followers on twitter

17. $3 million in revenue

18. MTO Summit: 8% of audience

19. Twitter Recruitment

20. Walt Disney: 65,000 Happy Birthdays

21. Twitter Recruitment

22. Digital Thought: 20% of revenue

24. Valuable Transforming Can be monetized Hype and myths Still trying to figure out how to adopt…still in the Wild, Wild west stage…today…but not tomorrow No perfect answer Conclusions 6Real Things About Social Media

26. Socialnomics – Social Media Blog

27. Chris BroganResources

30. Trust AgentsResources

31. Social Media SongI’ve Been Everywhere Man

32. I was totin' my pack along the social media track, When ‘long came an email without any fact.“If you’re gonna be social, connect here Mack.”And so I linked to this group to see what it lacked. They asked if I was trusted and started to probe. And I said, "Listen, I've traveled every community on this here globe!”

33. I've been everywhere, man.I've been everywhere, man.Crossed the internet bare, man.Breathed the media air, man.Social media - got my share, man.I've been everywhere.

34. I've been to:Facebook, Myspace, LinkedIn, TwitterYouTube, Reddit, Blinklist, Flickr,Del.icio.us, Mashable, Dzone, Care2, Buzznet, Lipstick, Backflip, ClipclipFaces, Activerain, Slashdot, SacredHeartDealigg, Gather, Linkrollnow let’s start!

35. I've been everywhere, man.I've been everywhere, man.Crossed the internet bare, man.Breathed media air, man.Social media - got my share, man.I've been everywhere.