Intro to Product Design H
ACKDU KE PRESENTS

Stephanie Engle PUBLIC POLICY, 2016
👋

Bobby GoodlatteBlaise DiPersiaSoleio Cuervo 2003
200 3 200 8

What is Product
Design?
INTRO

Product design is about answering
problems

Emphasizing form

and function

That paints an inspiring future

or many

Why is it important? CONTEX
T

It’s everywhere

At its worst, design can
kill

“Jenny had died, all because
her very seasoned nurses were preoccupied trying to figure out this interface.” J ONAT HAN S HARI AT, TRAG IC D ESIGN

At best, design can positively
change the world

“Your life, in your pocket.”
STEVE JOBS, WWDC 2007

How do you design a
product? PROCESS

CASE STUDY How Airbnb designed
trust into their experience

1. Define the problem &
limits

Are you solving a real
problem?

PROB LEM People are not
booking rooms.

Understand your audience Prioritize their
needs

PROBLEM People are not booking
rooms because they do not trust the listings.

2. Come up with a
hypothesis

People would trust listings more
if we improved how homes were presented HYPOTH ESI S

Identify success

SUCC ES S DEFINED We
will be successful when travelers book more AirBnB stays (quantitative) and feel more comfortable doing so (qualitative).

…and what might keep you
from getting there

CONSTRAINT Hosts are not expert
curators. Most listings do not even have professional photos. So, we’re going to have to help with that :)

3. Make ideas tangible &
testable

WIREFRAME

VIS UAL SOFTWARE

PROTOTYPI NG

4. Test, observe, record

5. Refine the design

BE FORE

AFTER

6. Rinse & repeat

How do you know when
you’re “done”?

201 3

201 5

You won’t really ever be*

Shooters Safety EX ER CI
SE

Durham officials have observed increasing
safety issues among students going out to Shooters, particularly theft and physical harm. Duke has hired you and the people sitting next to you to design a solution to ensure students get home safely. ASS IGNMENT

• Duke administration is the
client • Females are most affected victims • Solution can be delivered in any form • Be sure to define what success looks like CONSI DERATIONS BUDGET: $50,000EX E C UTION: 3 MO NTHS

Resources
TAKEAWAYS

WIREF RAMI NG Balsamiq, Pen
& Paper VIS UALS Photoshop, Sketch (Bohemian Coding) PROTOTYP ING InVision, Flinto, Origami, Pixate, HTML/CSS TOOLS

CLAS SES HackDesign, Design+Code, Abduzeedo
INSPIRATION pttrns, Dribbble, Behance, Product Hunt, facebook.github.io/design/ DUKE HackDuke, DiDA, Campus Enterprises, Design for America, Duke I&E LEARNING

CONTACT ME se74@duke.edu
@soengle
soengle.com

Thanks 😊
THE END