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Intro to Product Design
H ACKDU KE PRESENTS
Stephanie Engle
PUBLIC POLICY, 2016
👋
Bobby GoodlatteBlaise DiPersiaSoleio Cuervo
2003 200 3 200 8
What is Product
Design?
INTRO
Product design is about answering problems
Emphasizing form
and function
That paints an inspiring future
or many
Why is it important?
CONTEX T
It’s everywhere
At its worst, design can kill
“Jenny had died, all because her very
seasoned nurses were preoccupied
trying to figure out this interface.”
J ONAT HAN S ...
At best, design can positively
change the world
“Your life, in your pocket.”
STEVE JOBS, WWDC 2007
How do you design
a product?
PROCESS
CASE STUDY
How Airbnb designed
trust into their experience
1. Define the problem & limits
Are you solving a real problem?
PROB LEM
People are not booking rooms.
Understand your audience
Prioritize their needs
PROBLEM
People are not booking rooms because
they do not trust the listings.
2. Come up with a hypothesis
People would trust listings more if
we improved how homes were
presented
HYPOTH ESI S
Identify success
SUCC ES S DEFINED
We will be successful when travelers
book more AirBnB stays (quantitative)
and feel more comfortable doi...
…and what might keep you from
getting there
CONSTRAINT
Hosts are not expert curators. Most
listings do not even have professional
photos. So, we’re going to have to h...
3. Make ideas tangible & testable
WIREFRAME
VIS UAL SOFTWARE
PROTOTYPI NG
4. Test, observe, record
5. Refine the design
BE FORE
AFTER
6. Rinse & repeat
How do you know when you’re
“done”?
201 3
201 5
You won’t really ever be*
Shooters Safety
EX ER CI SE
Durham officials have observed increasing
safety issues among students going out to
Shooters, particularly theft and physi...
• Duke administration is the client
• Females are most affected victims
• Solution can be delivered in any form
• Be sure ...
Resources
TAKEAWAYS
WIREF RAMI NG Balsamiq, Pen & Paper
VIS UALS
Photoshop, Sketch (Bohemian
Coding)
PROTOTYP ING InVision, Flinto, Origami, P...
CLAS SES HackDesign, Design+Code,
Abduzeedo
INSPIRATION pttrns, Dribbble, Behance, Product
Hunt, facebook.github.io/design...
CONTACT ME se74@duke.edu
@soengle
soengle.com
Thanks 😊
THE END
Bobby GoodlatteBlaise DiPersiaSoleio Cuervo 2003
Bobby GoodlatteBlaise DiPersiaSoleio Cuervo 2003
Bobby GoodlatteBlaise DiPersiaSoleio Cuervo 2003
Bobby GoodlatteBlaise DiPersiaSoleio Cuervo 2003
Bobby GoodlatteBlaise DiPersiaSoleio Cuervo 2003
Bobby GoodlatteBlaise DiPersiaSoleio Cuervo 2003
Bobby GoodlatteBlaise DiPersiaSoleio Cuervo 2003
Bobby GoodlatteBlaise DiPersiaSoleio Cuervo 2003
Bobby GoodlatteBlaise DiPersiaSoleio Cuervo 2003
Bobby GoodlatteBlaise DiPersiaSoleio Cuervo 2003
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Bobby GoodlatteBlaise DiPersiaSoleio Cuervo 2003 Intro to Product Design

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Bobby GoodlatteBlaise DiPersiaSoleio Cuervo
2003 200 3 200 8

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