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Stephanie Huling Social Media Portfolio
- 1. Social Media, Marketing & Event Coordinating Consultant STEPHANIE HULING
- 2. While Social marketing and social advertising are an integral part of your strategy, at its heart, Social Media is about people, conversations and capturing leads and sales from those relationships. ‒ krusecontrol.com
- 3. About Me I have grown up in the age of social media. Since the inception of Facebook, I have been sharing, liking, uploading and creating. Social media is a fabulous outlet for people like me who are passionate about photography, community and keeping up with the Kardashians, so to speak. Our generation has had information available at our fingertips since we were able to type. Tweeting, texting, sharing and posting are all a part of our everyday experience. For the past five years, I have taken something that comes so naturally to me and have started sharing it with others in order to grow their businesses, create community and leverage brand recognition. Creating a successful social media campaign requires identifying a gap, finding out what the customer desires and then delivering valuable content to fulfill the customer s needs.
- 4. My Experience… § Facebook § Instagram § Pinterest § Twitter § Google + § YouTube § LinkedIn Over the years, I have created social media platforms for a number of different verticals and industries. A good social media coordinator is constantly analyzing the data, realizing that this is a dynamic industry with no exact science to what works. Social media, the internet, digital marketing-these are platforms that are continuously evolving and ever-changing. What worked in 2012 is not what works today. It is this ever-changing landscape that drives my interest and inspires me to find creative, cost effective solutions for my clients and business partners. Notable accomplishments: § Premier Fitness Camp: Started campaign from the ground up. Took Instagram from zero to over 500 followers before I left. Created community engagement and increase in retail sales § Coastal Postal & Toys: Complete re-brand. Designed logo, website and all marketing materials. Threw a launch party for the community with 15 stores participating and over 300 attendees § Stitches & Stones: Personal project selling custom handmade knitwear and jewelry. In the span of 3 months, using only social media, I was able to sell over 100 scarves, capturing an audience in cities around the nation.
- 5. Premier Fitness Camp § Started Instagram Page that grew from 0 to 500+ followers in 3 months § Managed Facebook & Pinterest Pages § Created a weekly video that chronicled the participant s week at camp § Spearheaded and managed onsite retail store, promoting across social media pages
- 8. Results… Results are from a two week period filling in as Social Media Director for Porch.com § Positive reactions by sentiment increased and continued to stay higher than the neutral responses § On Facebook, the page visits, weekly reach, engagement and total page likes all increased under my leadership
- 9. § Increased followers on both Facebook & Twitter, adding 38 new followers to Facebook in a two week period § Posts, following, engagement and traffic all increased significantly in the two week period, especially on Facebook
- 11. Event Coordinating… § Nordstrom- Personal Appearance by noted fashion designer Vince Camuto. Resulted in highest sales volume as well as the largest turnout of all participating stores in the region. § Premier Fitness Camp-Weekly welcome and registration event as well as goodbye bonfire and video creation. § Coastal Postal & Toys ‒ Summer Kickoff/Relaunch party. Secured donations from 15 local companies, coordinated third party vendors, created all marketing materials and executed day of activities with over 300 guests in attendance § Signal Hill Petroleum‒ Assisted Event Coordinator in throwing both the summer picnic at Knotts Berry Farm for 600+ people as well as the winter cocktail event for 400+ guests. § Porch ‒ Planned and executed annual Onward Party on a shoestring budget for over 500 people, coordinated with all vendors, decorated and set up event day of.
- 12. Photography…