1. Using LinkedIn as a Strategy
An Intermediate’s Guide
Stephanie E. Smith
Marketing & Communications
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4. LinkedIn Stats
• 332 million members (1 in 3 on the planet)
• Average time is 17 minutes per month (21min/day FB)
• Average number of connections is 930
• 13% of millennials use LinkedIn
• 56% of members are male, 44% female
• 30,000 long form posts are published every week
• 41% of millionaires use LinkedIn
5. Agenda
• Ways to use
• Profile optimization
• Using LinkedIn for practice growth
• Tips and tools
7. Reasons to Use LinkedIn
• Convey your personal brand/personality
• Be found for business opportunities
• Find people with specialties
• Grow your network
• Credibility (recommendations/endorsements)
• Influence (information sharing)
• SME (Media)
8. 10 Practical Ways to Use
1. Professional Branding (Profile)
2. Connections/Introductions
3. Networking
4. Content marketing (Thought Leadership)
5. Promotion
9. 10 Practical Ways to Use
6. News/Education
7. Groups
8. Surveys, Stats and Data
9. Lead Generation
10. Research
24. Connection Requests
• Customize your connection message
Congratulations on being listed as one of the most influential…
I think you would make a valuable connection in my professional network and would…
37. 10 Top Tips
1. Turn off activity broadcasts
2. Join groups with target audience in mind
3. Recognize your top 5 strengths and use repeatedly
4. Only ask for endorsements on your top skills
5. Only recommend/endorse those deserving
38. 10 Top Tips
6. Reuse/repurpose content
7. Communicate your accomplishments
8. Don’t be afraid to question connection requests
9. Reorganize content in your profile
10. Get at least 500 connections
