Connect | Search Engine Watch 2016 - Integrating PPC Data with SEO Strategies
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The key to effectively using PPC lies in understanding how to test SEO tactics and apply the results. Check out these actionable strategies for using PPC campaign data to influence on-page SEO & content strategies.
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Connect | Search Engine Watch 2016 - Integrating PPC Data with SEO Strategies
- 1. Integrating PPC with SEO Strategies The Perfect Pair: Stephanie Wallace Director of SEO Nebo @SWallaceSEO
- 2. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO Two peas in a pod February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
- 3. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO In reality… @SWallaceSEOFebruary 4-5, 2016 | #ConnectSEW | @SEWatch
- 4. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO It’s not as easy as it sounds @SWallaceSEOFebruary 4-5, 2016 | #ConnectSEW | @SEWatch
- 5. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO Understanding the “Why”… @SWallaceSEOFebruary 4-5, 2016 | #ConnectSEW | @SEWatch
- 6. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO And the “How” @SWallaceSEOFebruary 4-5, 2016 | #ConnectSEW | @SEWatch
- 7. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO The solution? @SWallaceSEOFebruary 4-5, 2016 | #ConnectSEW | @SEWatch
- 8. Test Effective Meta Data
- 9. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
- 10. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO Campaign: Organic Sandbox
- 11. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
- 12. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
- 13. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
- 14. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
- 15. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
- 16. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
- 17. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
- 18. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
- 19. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
- 21. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO Informational Content Transactional Content Navigational Content Keyword: PR Agency
- 22. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
- 23. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
- 24. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
- 25. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
- 26. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
- 27. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
- 28. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
- 29. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
- 31. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
- 32. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
- 33. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
- 34. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
- 35. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
- 36. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
- 37. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
- 38. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
- 39. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
- 40. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
- 41. Leverage PPC for CRO
- 42. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO DIGITAL PRSEO SALE! PAID MEDIASOCIAL MEDIA
- 43. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
- 44. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
- 45. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO Theme: Web Design & UX
- 46. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO Theme: Web Design & UX
- 47. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
- 48. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
- 49. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
- 50. February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
- 51. Putting this into practice February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
- 52. Some things work better together @SWallaceSEOFebruary 4-5, 2016 | #ConnectSEW | @SEWatch
- 53. Curate your own tactics @SWallaceSEOFebruary 4-5, 2016 | #ConnectSEW | @SEWatch
- 54. Embrace collaboration @SWallaceSEOFebruary 4-5, 2016 | #ConnectSEW | @SEWatch
- 55. Questions? Stephanie Wallace Director of Search Engine Optimization Nebo T: @SWallaceSEO E: swallace@neboagency.com
Editor's Notes
- - For this exercise I start with the top conversion paths report from the MultiChannel Funnels report in Google Analytics
- I start by setting the lookback window to 90 days so we’re looking at more substantial data. Also set the path length to “All”, for the same reason.