Pitch Presentation
Canon Project

Pitch Presentation – Front Cover

Pitch Presentation – Front Cover
• The inspiration I have chosen for the advertorial I am going to create.
• I want the advert to possess a large amount of the page rather than it
be filled with uninteresting information.
• I also want the advertorial to contain a muted colour scheme with
using a maximum of about 3 colours.
• The image used in the front cover has to have one singular
‘protagonist’ that is focused on, in my case it will either be a various
visually appealing object or a new canon product that they are trying
to sell to consumers.

Pitch Presentation – Flat Plan
• This is my flat plan, I created in Microsoft
paint and it shows the basic layout of what
my magazine is going to look like.
• With my flat plan I have followed the
codes and conventions which I have
researched from past Canon products.
• The flat plan uses the same layout of the
Canon Logo and the product class in the
top corners of the cover which is like the
existing advertorials.

Pitch Presentation – Flat Plan
• I have created an additional flat plan for
my other magazine that I am going to
create.
• This magazine is going to differ quite a
large amount from the first magazine
that I am going to make.
• I aim to make this magazine more
modern compared to the other one to
appeal the psychographic of today’s
teenage / young adult generation.

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