2. The Brief
•This project aims to engage the young people in the local talent
and make them more enthusiastic about the place they live in,
•Age – 16–25-year-olds
•Psychographic – Explorers, Succeeders, Aspirers
•Gender – Male, Female, Other.
•Social Grade – E and D
•The deadline is 24th April 2024.
•The aim is to create a short film or documentary anywhere from
10-20 mins or to create print media in the range of 5 different
3. The Brief - Constraints
•Commercial Context – To show the public the talent that is
present in Sunderland, and to show the reality of what
Sunderland is really like, underneath its reputation in other
•I will have around a month from the first day of shooting until
•Budget & Scope - £0 - The scope will be restricted to the
locations inside Sunderland; using a Sunderland cast. I will be
free to show Sunderland in any tone I choose.
•I am aiming for a short film format. It will be uploaded to
YouTube for easy sharing and access.
•Technical Materials – Tripod, Dolly, Digital Camera
4. The Brief
Purpose and Function
The purpose of this short film
is to be an entertaining piece
to the age group that I am
aiming for. However, the main
purpose of this film is to also
be informative and show the
audience what Sunderland can
be like from a street level.
The demographic of my
audience will be an audience
that has just reached working
age. Usually, this demographic
will demand a more realistic
and grounded. I will need to
represent this in my work.