Target Audience Data
I have gathered audience data to gather some feedback on what the people of 16-18
get up to on a regular basis.
The questions in the survey consisted of me asking how often they exercised, how
many fizzy drinks they consume and what kind of exercise they do, if any.
I will now show you the survey along with the pie charts.
I have chosen to do a radio advertisement for its
simplicity and effectiveness to the listener. It is
designed to be listened to in a short burst of
around 30 seconds to be straight to the point.
The sounds used a copyright free sounds from
freesound.com mixed with sounds that I have
created. This is to free my project of copyright or
other kinds of problems that my project could be
The advert has dialogue which I will write and
record, this is necessary as a voice persuading
the audience will be effective as it is relatable and
Making the Radio Advertisement
• This is the project without the voice lines yet
• It contains the sound of someone walking on
the pavement, rainy weather and the sound
of someone opening and eating crisps; which
is supposed to show that the listener needs
to eat something healthier, that
advertisement will be much more effective
with the dialogue included in this way.
• The idea is to stop the teenage and young
adult population of the UK to stop eating food
such as crisps and other carbs and to
instead find a healthier alternative this
alternative could something such as a
healthy snack bar or a fruit.
Having a print advertisement alongside the radio
advertisement is important as it is two very differentiated
ways of reaching the target audience.
The demographic of young adults typically listens to
music therefore the radio advertisement will reach a
good population of the target audience.
The print advertisements will also reach a lot of
teenagers as the advertisement can be placed around
colleges and universities.
Print Advertisement Flat plan
• I have created a flat plan to show a very
rough concept of what my print
advertisement is going to look like.
• I have analysed the codes and
conventions of the NHS advertisements
therefore I know that the print
advertisement needs to remain very
simple and visually clean so that it
entices the reader.
• My flat plan is inspired by this existing