• As the foundation for this print advertisement, I
used this picture of a ball being kicked in the snow
which I took with a DSLR camera.
• I believe that it is an effective image to use for my
• For what I want to do with the advert, I made
the image black and white so that it displays the
correct tone and makes the elements that I will
add to the image stand out and become more
• I think that it fits the psychographic of the
audience that it is targeting which is teenagers
and young adults.
• The first things I added to the image was the NHS Logo and a football
to the image.
• The protagonist kicked a ball when the picture was taken however it
wasn’t in frame. I added a ball into the picture with motion blur
effects and it was believable and fit into the advert.
• I added the NHS Logo as this is the client of which the advertisement
• I added further elements to the advert such as the Better
• The reasons for adding this are obvious as the advert is for
promoting a healthier lifestyle for the UK population.
• I also did some adjustments to the protagonist to make him
stand out more against the background.
• I then added the slogan to the advert,
which was “Don’t Quit, Get Fit”
• This is the plain text added to the advert
without any drop shadows or colours
added to it.
• For the text, I installed a font from dafont.com
which was a bold font.
• The bold font is effective in the advertisement has
it stands out and is sharp.
• I added various effects to the text to make it more
• This is the finished product for my print
• I think that it is effective at promoting a
healthy lifestyle to the British population.
• It appeals to the British population by
including football which is by far the most
popular sport in the UK.
• The advert also fits alongside existing
advertisements created by and for the
NHS’s Better Health Campaign.
• This is my 2nd advert that I made.
• It follows many of the same principles and techniques that I have
shown in the former advert.
• I like this advert as it is more visually spaced out and tidy
compared to the other advertisement.
• I have blurred the background to ensure that it isn’t taking the
focus away from the viewer it also looks appealing to the viewer
which also helps the advertisement. I have used a simple and easy
to read font to ensure that the main focus of the advertisement
can be legible to a wide range of viewers.
• I have obviously used the NHS logo and the Better Health logo to
show what the advertisement is advertising.
• This is the picture I chose for my 2nd
• I chose it because its quite active therefore it
has a better chance of motivating someone to
• I then added a NHS logo to the advert to show
what the advert is advertising.
• This is important to keep in the advertisement
as it keeps it in line with all existing products
that advertise the NHS.
• To further allow the advertisement to fit in with the existing products, I also
added the campaign logo in the bottom right of the advertisement. It is the
perfect size as it does not intrude on the rest of the advert, however it
remains readable and clear to see.
• Furthermore, I created a motion blur effect to the background of the
advertisement. This is to mainly look appealing to the main psychographic of
the audience which it is targeting, but it also serves a more important
purpose, as it allows the text of the advert to remain more readable.
• I chose “Unconditional Fitness” as it motivates the idea of getting the
exercise that your body needs no matter what the weather is.
• This is now the finished product. The final touches that
I added to the advertisement is a icicle to the text, I
added this to add some personality to the advert and
the text more grounded with the theme and point that
it is trying to get across.
• Additionally, I adjusted the contrast and brightness of
the protagonist in the advertisement to make stand out
against the background more.