The document provides guidance on how to make money blogging. It recommends starting a blog focused on a specific niche and using WordPress as the blogging platform. It then outlines six main ways bloggers can generate income, such as affiliate marketing, ads, selling memberships or physical products. The document stresses consistently creating helpful, educational content and promoting blog posts through social media and email. It also provides tips on analyzing a blog's performance and offers resources for further learning.

1. HOW TO MAKE MONEY BLOGGING
Stephen Akintayo

2. SOME BRANDS I’VE CONSULTED FOR

3. WHAT ARE BLOGS?
 Originated from the word weblog
 Regular entries of comments,
chronological events – like an online
journal
 As of December 2007, Technorati was
tracking more than 112 million blogs!

4. 1. Start a Blog
2. Affiliate Marketing
3. Monetize with CPC OR CPM ads
4. Sell Private ads
5. Sell Membership
6. Physical Products

5. 1.START A BLOG

6. Want more visitors,
leads, and customers?

7. COMPANIES THAT
BLOG GET
more website visitors
than those that don‟t blog.
55%

8. blog convert
70%more leads than those that
don‟t blog.

9. OF
COMPANIES
HAVE
ACQUIRED
A
CUSTOMER
THROUGH
THEIR
BLOG.
57%

10. HOW DOES THIS WORK?

11. BLOGGING
INFLUENCES SEO.

12. Each and every post you write gets published
as its own, individual, indexed page
on your website.

13. Why are
indexable
pages so
important?

14. EACH PAGE IS AN
OPPORTUNITY.

15. GROW YOUR
KEYWORD
FOOTPRINT.

16. Rank for solutions
to industry-
related problems
and needs.

17. ENGAGE
WITH
POTENTIAL
CUSTOMERS

18. Blogs
convert.

19. BLOGS GIVE YOU
REAL ESTATE
FOR
CONVERSION
OPPORTUNITIES
.

20. BLOGGING HELPS YOU
BECOME AN INDUSTRY
LEADER THROUGH
EDUCATION.

21. Your blog marks
you as trustworthy

22. SHOWCASE YOUR
EXPERTISE

23. Content helps to fuel
your inbound marketing.

24. BUSINESS
BLOGGING BASICS.2

25. If you build it, they will come:
The value of remarkable content.

26. REMARKABLE
CONTENT IS
REWARDED.

27. Using your blog to get
inbound links.

28. AVG # OF LINKS
WITHOUTA BLOG
AVG # OF LINKS
WITH ABLOG
COMPANIES THAT BLOG HAVE 97% MORE INBOUND LINKS.
97%

29. Target your
buyer
personas

30. Focus on the
visitor —
your ideal
buyer, not
Google.

31. KNOW YOUR AUDIENCE

32. If you help to
solve their
problem, they‟ll
come back
to you.

33. BLOGGING BEST
PRACTICES.

34. BLOGGING BEST PRACTICES.
1. Write compelling titles.
2. Address one topic per post.
3. Write relevant, educational
content -- build thought
leadership, be a problem solver.
4. Blog consistently and
frequently.
1. Optimize for humans
and search engines.
2. Don‟t forget about
great formatting and
imagery
3. Or miss out on lead
conversion
opportunities!

35. WRITE
COMPELLING
BLOG TITLES.

36. WHAT MAKES ACOMPELLING
BLOG TITLE?
1. Actionable …. “How to Create a Google+ Business Page in 5 Easy
Steps”
2. Keyword-Conscious … “10 Things We Hate About Marketing
Automation”
3. Brief … “101 Signs You‟re an Inbound Marketer”
4. Clear … “6 Creative Ways to Make Content More Visual”
5. Definitive … “The Ultimate Guide to Mastering Pinterest for Marketing”
6. Intriguing … “Confessions of a Content Marketer”

37. FOCUS ON
ONE TOPIC
PER BLOG
POST
If you find you‟re
somewhere else than where
you started, it‟s time to
break up your post.

38. IT‟SALL
ABOUT
EDUCATION

39. BLOG CONSISTENTLY
AND FREQUENTLY

40. 43%
56%
66% 70%
78%
92%
0%
50%
100%
Less
Than
Monthly
Monthly Weekly 2-3 Times
Per Week
Daily Multiple
Times
Per Day
%OFBLOGUSERSWHOACQUIREDA
CUSTOMERTHROUGHTHEIRBLOG
BLOGGING FREQUENCY IMPACTS
CUSTOMER
ACQUISITION.
SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012

41. PUBLISH
CONTENT
THAT‟S ON-
TOPIC AND
IMPORTANT
TO YOUR
BUYER
PERSONAS.

42. Publish a variety
of content

43. DON‟T FORGET
ABOUT SEO …
• Keyword in title & page title
• Meta description
• Create high-quality content
• Image file name and Alt tags

44. 1. Great Blog Article Title
2. Attractive Visual
3. Internal Links
4. Subheads & Numbers
5. Bullets
6. Bolded Text
7. 600+ words4.
1
2
3
4
5
6
BLOG FORMAT PRACTICES

45. Add CTAs
to your
blog
sidebar
Include
in-text
links/CTA
s
And be sure to add a CTA to the
bottom of each post you write.

46. OPTIMIZE EVERY BLOG POST
WITH CALLS-TO-ACTION FOR
LEAD GENERATION.
MAKE SURE THEY‟RE RELEVANT

47. … …
Not
relevant
to blog
topic 
Relevant
to blog
topic 

48. TRANSFORMING YOUR
BLOG INTO A MONEY-
MAKING MACHINE.3

49. BECOMEAN
EDUCATIONAL
HUB

50. OFFER HIGH-QUALITY
CONTENT.

51. Great. Now
where do I go
from here?
WHAT TO
BLOG
ABOUT

52. BLOG TOPIC IDEAS.
1. Long-tail keywords
2. Recent industry and
industry-related news
3. Common questions from
your customers
4. Respond to blog
comments or other blogs
5. Hot industry topics
6. Repackage content
7. Invite guest bloggers

53. STAY FRESH AND
RELEVANT.

54. WAYS TO
PROMOTE
BLOG
CONTENT

55. LEVERAGE YOUR
WEBSITE.

56. WAYSTO LEVERAGE YOUR
WEBSITE.
1. Add blog link to your main
website navigation
2. Add a blog RSS feed to your
homepage & „About‟ pages
3. Link internally to relevant
articles
4. Use your blog sidebar to
promote popular/recent
posts

57. Use your
social media presence.

58. USE
SOCIAL
MEDIA.
1. Promote blog articles
through social posts.
2. Answer questions and
link back to a related
blog post.
3. Use blog content as
fodder to engage in
meaningful conversation
with others in your
industry.

59. Include blog
articles in
email
marketing

60. INCLUDE BLOG POSTS IN EMAIL.
1. Use your personas (and
their interests/pain points) to
segment your leads and
send relevant blog posts.
2. Include articles in a
newsletters.
3. Create a weekly or monthly
blog digest email.

61. CONNECT WITH YOUR
NETWORK.

62. OTHER BLOG PROMO IDEAS.
1. Publish a press release.
2. Add a blog link to your other
content.
3. Add a blog link to your
business card.
4. Add blog articles to a
“resource center” of helpful
articles.
5. Add a blog link to your email
signature.
6. Encourage blog
subscriptions.

63. CREATE
VALUABLE
CONTENT

64. DOES IT WORK?
ANALYZING THE EFFICACY OF
YOUR BLOG.

65. WHAT TO ANALYZE
1. Number of article
views
2. Blog subscription
growth—both RSS and
email
3. Most popular articles
(by author, by
content, by channel)

66. ANALYZE TRENDS

67. DON‟T EXPECT
OVERNIGHT SUCCESS.

68. KEY TAKEAWAYSAND
RESOURCES.

69. KEY TAKEAWAYS
1. Use your blog to provide
remarkable, educational, helpful, industry-related content
meant for your target audience.
2. Blog consistently and frequently to reap maximum
benefits.
3. Optimize your content with keywords to get found via
search.

70. KEY TAKEAWAYS
4. Optimize your content for lead generation by adding a
relevant CTA to each post.
5. Promote your blog content in channels like your
website, social media, and email.
6. Measure and analyze your blog so you can do more of
what works (and less of what doesn‟t).

71. THE BASIC STEPS TO START A BLOG
These are the main steps we’ll cover.

72. DECIDE WHAT TO BLOG ABOUT(YOUR
NICHE)
Once you get the site up, what do you write about? What is your blog even going to be
about?
What Is A Niche?
Your niche is basically what your blog is about. It’s the type of information you offer to your
audience, and what topics you cover. You can have a broad niche or a very tight one –
there’s no “wrong” niche. You want to find what best fits with you, your personality and
your passions
Examples Of Niches
1.Spirituality
2.Health And Fitness
3.Gossip
4.Cooking
5.Sports
6.Interior Decor
7.Beauty
8.Travel

73. CHOOSE A BLOGGING PLATFORM
Here are some of the blogging
platforms.
1.WordPress.org
2.WordPress.com
3.Blogger
4.Tumblr
5.Medium
6.Squarespace
7.Wix
8.Joomla
9.Ghost
10.Weebly
WE will be focusing on wordpress.org

74. HOW TO INSTALL AND SET
UP YOUR WORDPRESS
BLOG

75. FIRST OF ALL…
Get a domain name (www.name.com) and web
hosting
Download the latest version of Wordpress from
this link:
http://wordpress.org/download/

76. Upload the entire Wordpress files to your server by
FTP. (you can use CuteFTP or SmartFTP)

77. Log into your FTP and look for MySQL Databases

78. Create your database (leave “Access Hosts” blank)

79. Edit your wp-config-sample.php file now

80. AFTER THAT…
 Rename wp-config-sample.php to wp-config.php
 Upload that file again to your FTP
 Then run yourdomain.com/wp-install.php to complete
the installation!

81. HOW TO MAKE MONEY BLOGGING

82. Affiliate marketing is the process of earning a
commission by promoting other people's (or company's)
products. You find a product you like, promote it to
others, and earn a piece of the profit for each sale that
you make.
#2. AFFILIATE MARKETING

84. #3.Monetize with CPC or CPM Ads
Monetize with CPC or CPM Ads
One of the most common ways bloggers make money is
through placing ads on their site. There are two popular
types of ads:
 CPC/PPC Ads: Cost per click (also called pay per click)
ads are usually banners that you place in your content or
sidebar. Each time a reader clicks on the ad, you are
paid for that click.
 CPM Ads: CPM Ads, or “cost per 1,000 impressions,” are
ads that pay you a fixed amount of money based on how
many people view your ad.

85. #4.Sell Private Ads
Working with advertising networks isn’t your only
option when it comes to selling ads. If you end up
with enough traffic, advertisers may come directly to
you and ask you to place their ad on your site. You
can also contact advertisers yourself. The biggest
difference from the above mentioned option is that
there is no middle man, which means you can set
your own ad rates.

86. #5.Sell Memberships
Another option to make money is to sell memberships to
exclusive corners of your website. For instance, a career
blog might charge $10 per month for users to gain access to
their job board. A startup business blog might sell
memberships to their forums where people can get
personalized advice about their business.

87. #6.Physical Products
Physical products are anything you can hold in your hands. They make up the
entirety of our possessions, and are still essential to our daily lives. Physical
products often solve definite problems in immediate ways. For bloggers, some of
the most popular physical products to sell online include supplements,
gadgets and niche items.

88.  C L I C K H E R E :
 w w w . g t e x t g r o u p . c o m . n g
NEED HELP WITH
SEO OR
MARKETING?

89. RESOURCES
1. Ebook: An Introduction to Business Blogging
http://bit.ly/vqwRTa
2. Ebook: 15 Business Blogging Mistakes & Easy Fixes
http://bit.ly/Ay6N0x
3. The Business Blogger‟s Ultimate Guide to Mastering Lead
Generation http://bit.ly/OOTdWu
4. Article: 20 Simple Ways to Boost Blog Subscribers
http://bit.ly/IJ8ZQ4
5. Article: How to Stop Internal Bureaucracy From Stopping Blogging
Productivity http://bit.ly/NkrcoR

95. QUESTIONS?

96. WEBSITE : www.stephenakintayo.com
EMAIL : info@stephenakintayo.com
MOBILE : 08188111999
Facebook: @realstephenakintayo
Twitter: @stephenakintayo
Instagram: @stephenakintayo
Linkedin: Stephen Akintayo